The Bachelor of Arts in Mass Communication is a dynamic and comprehensive program that explores the multifaceted world of communication. Spanning typically three to four years, this program encompasses a diverse curriculum, including media ethics, communication theories, journalism, public relations, and digital media. Students delve into the principles of effective communication and gain hands-on experience through internships and practical projects.
The curriculum emphasizes the evolving landscape of mass communication, integrating traditional and digital media. Courses often cover topics such as media law, multimedia storytelling, social media management, and strategic communication. Students develop strong analytical, writing, and presentation skills essential for success in various communication roles.
There are two main ways to get admission into a BA (Mass Communication) program:
The eligibility criteria for a BA in Mass Communication vary depending on the specific university or college. However, in general, you will need to have completed your 10+2 schooling or equivalent from a recognized board with a minimum aggregate of 50% marks. Some universities may have specific subject requirements, such as English as a compulsory subject.
Here is a table summarizing the eligibility criteria for a BA in Mass Communication:
|Education||Completed 10+2 schooling or equivalent from a recognized board|
|Marks||Minimum aggregate of 50% marks in 10+2|
|Subjects||Some universities may have specific subject requirements, such as English as a compulsory subject|
The Indian Institute of Mass Communication (IIMC) Entrance Exam is one of the most prestigious front tests for BA (Mass Communication) packages in India. The exam is performed by using the Indian Institute of Mass Communication, a choicest institute for journalism and mass conversation training in India. The exam is performed in each English and Hindi and consists of two components: Objective and Descriptive. The objective component checks the candidates' information of English language, modern affairs, fashionable expertise, and logical reasoning. The descriptive component exams the candidates' writing capabilities and capability to investigate and interpret facts.
Jamia Millia Islamia (JMI) Entrance Exam
The Jamia Millia Islamia (JMI) Entrance Exam is some other noticeably appeared entrance examination for BA (Mass Communication) applications in India. The examination is performed by Jamia Millia Islamia, a valuable university located in New Delhi. The exam is performed in English and includes three components: Objective, Descriptive, and Interview. The goal element checks the candidates' knowledge of English language, modern-day affairs, preferred knowledge, and logical reasoning. The descriptive element exams the candidates' writing talents and potential to investigate and interpret information. The interview assesses the applicants' average personality and suitability for this system.
The Xavier Institute of Communications (XIC) Entrance Test (OET) is a popular front examination for BA (Mass Communication) applications in India. The exam is performed by means of Xavier Institute of Communications, a finest institute for media and verbal exchange education in India. The examination is performed in English and consists of parts: Objective and Descriptive. The objective part assessments the applicants' information of English language, contemporary affairs, fashionable knowledge, and aptitude. The descriptive element tests the applicants' writing capabilities, creativity, and potential to research and interpret records.
Guru Gobind Singh Indraprastha University (GGSIPU) Common Entrance Test (CET)
The Guru Gobind Singh Indraprastha University (GGSIPU) Common Entrance Test (CET) is a university-degree entrance exam performed via Guru Gobind Singh Indraprastha University, a state university in Delhi. The examination is used for admission to diverse undergraduate and postgraduate packages, along with BA (Mass Communication). The exam is carried out in English and includes three elements: English Language, General Knowledge, and Analytical Skills.
The Bachelor of Arts [BA] (Mass Communication) program is an undergraduate degree that provides students with the knowledge and skills necessary to pursue a career in the field of mass communication. The program typically includes coursework in journalism, media studies, public relations, and advertising.
|1st Year/1st Semester||Introduction to Mass Communication||This course provides an overview of the field of mass communication, including its history, theories, and practices.|
|1st Year/1st Semester||English Language and Communication Skills||This course focuses on developing strong English language skills, including grammar, vocabulary, and writing.|
|1st Year/1st Semester||Media and Society||This course explores the relationship between media and society, including the impact of media on culture, politics, and social change.|
|1st Year/2nd Semester||Principles of Journalism||This course introduces the principles of journalism, including news reporting, writing, and editing.|
|1st Year/2nd Semester||Public Relations||This course introduces the principles of public relations, including media relations, crisis communication, and reputation management.|
|1st Year/2nd Semester||Advertising||This course introduces the principles of advertising, including target audience research, message development, and media planning.|
|2nd Year/3rd Semester||Media Law and Ethics||This course explores the legal and ethical issues that mass communication professionals face, such as libel, privacy, and freedom of the press.|
|2nd Year/3rd Semester||Media Production||This course introduces the principles of media production, including camera operation, lighting, sound recording, and editing.|
|2nd Year/3rd Semester||Research Methods for Mass Communication||This course introduces the principles of research methods for mass communication, including data collection, analysis, and interpretation.|
|2nd Year/4th Semester||Specialization Course 1||This course focuses on a specific area of mass communication, such as journalism, public relations, or advertising.|
|2nd Year/4th Semester||Specialization Course 2||This course focuses on another specific area of mass communication.|
|Journalism||Focuses on the production of news and feature stories for print, broadcast, and digital media.|
|Public Relations||Focuses on managing the public image of organizations, companies, and individuals.|
|Advertising||Focuses on creating and managing advertising campaigns for products and services.|
|Film Production||Focuses on the production of films, including scriptwriting, cinematography, editing, and direction.|
|Television Production||Focuses on the production of television programs, including news, documentaries, and entertainment shows.|
|Radio Production||Focuses on the production of radio programs, including news, talk shows, and music programs.|
|Digital Media||Focuses on the creation and management of digital media content, such as websites, social media, and video games.|
|Corporate Communication||Focuses on communicating with employees, customers, and other stakeholders on behalf of a company or organization.|
|Media Management||Focuses on the business aspects of the media industry, including marketing, finance, and operations.|
|Rank||College Name||City||Fees Structure (Approx.)|
|1||Indian Institute of Mass Communication (IIMC)||New Delhi||₹1.5 - 2 Lakhs|
|2||Jamia Millia Islamia (JMI)||New Delhi||₹1 - 1.5 Lakhs|
|3||Guru Gobind Singh Indraprastha University (GGSIPU)||Delhi||₹1 - 1.5 Lakhs|
|4||University of Madras||Chennai||₹50,000 - 1 Lakh|
|5||University of Mumbai||Mumbai||₹50,000 - 1 Lakh|
|6||Bangalore University||Bangalore||₹50,000 - 1 Lakh|
|7||Osmania University||Hyderabad||₹50,000 - 1 Lakh|
|8||University of Calcutta||Kolkata||₹50,000 - 1 Lakh|
|9||University of Pune||Pune||₹50,000 - 1 Lakh|
|10||Aligarh Muslim University (AMU)||Aligarh||₹50,000 - 1 Lakh|
BA Mass Communication Jobs and Salary
The field of mass communication offers a wide range of career opportunities for graduates with a Bachelor of Arts (BA) in Mass Communication. These graduates can work in a variety of media and communication industries, including print, broadcast, digital, and public relations.
Job Titles and Average Salary
|Job Title||Average Salary|
|Public Relations Specialist||62,810 USD|
|Advertising Specialist||58,180 USD|
|Social Media Specialist||51,160 USD|
|Marketing Specialist||60,490 USD|
|Communication Specialist||61,420 USD|
|Media Law Specialist||61,340 USD|