PG Programme in Marketing 2024: Syllabus, Eligibility, Admission Process

GaganDeep

Senior Content Specialist | Updated On - Jan 14, 2024

The PG in Marketing application is a comprehensive specialised postgraduate course designed to equip students with the information and abilties needed to excel in the dynamic subject of advertising. The program highlights diverse components of marketing which include market research, patron conduct, branding, digital advertising and strategic making plans.

Students will benefit a deeper information of present day advertising and marketing developments and practices, examine to analyze market dynamics, and broaden effective advertising and marketing strategies. The path integrates theoretical standards with sensible programs and encourages realistic mastering thru case research, initiatives and enterprise interactions.

PG Programme in Marketing Admission Process

PG Programme in Marketing Course Eligibility

1. Educational Qualifications:

   • A bachelor's degree in any subject from a diagnosed university or equivalent instructional group.
   • Some programs might also specify a minimal percentage or grade point common (GPA) within the undergraduate degree.

2. Entrance Exam:

   • Many establishments require applicants to qualify in a applicable entrance examination. This may be a national-degree examination, organization-unique test, or a standardized test like the GMAT or GRE.

3. Work Experience (Optional):

   • Some programs can also decide upon or require candidates to have previous paintings experience in marketing or a associated subject. This is greater common in Executive MBA or part-time applications.

4. English Language Proficiency:

   • Proficiency inside the English language is often a requirement. Applicants may want to provide ratings from standardized English language tests inclusive of the TOEFL or IELTS, particularly if they are non-native English audio system.

5. Letters of Recommendation:

   • Some institutions may require letters of advice from instructional or professional references.

6. Statement of Purpose (SOP) or Essays:

   • Applicants may be required to put up a announcement of reason or essays outlining their career desires, motives for pursuing this system, and the way this system aligns with their aspirations.

7. Interview (Possibly):

   • Some applications may additionally conduct interviews as a part of the selection method to assess the candidate's suitability for the program.

PG Programme in Marketing Entrance Exams

1. CAT (Common Admission Test): The Common Admission Test (CAT) is a fairly competitive and broadly recognized front examination for admission to numerous postgraduate control packages, which include advertising and marketing. Conducted yearly by way of the Indian Institutes of Management (IIMs) and different top enterprise colleges, CAT assesses candidates on quantitative aptitude, verbal ability, facts interpretation, and logical reasoning. Success in CAT is mostly a key factor for admission to prestigious marketing packages in India, making it vital for aspirants to prepare fastidiously.

2. GMAT (Graduate Management Admission Test): The Graduate Management Admission Test (GMAT) is an across the world diagnosed exam prevalent by way of enterprise schools international. While now not particular to advertising, GMAT rankings are generally used for admission to postgraduate management programs, including those with a marketing awareness. The examination evaluates analytical writing, incorporated reasoning, quantitative reasoning, and verbal reasoning abilities. GMAT gives a comprehensive assessment of a candidate's readiness for advanced business research and is specially important for applicants to international commercial enterprise schools.

3. XAT (Xavier Aptitude Test): XAT is a country wide-degree front examination conducted with the aid of XLRI Jamshedpur on behalf of Xavier Association of Management Institutes (XAMI). Besides XLRI, various different pinnacle B-schools in India accept XAT scores. The examination assesses quantitative capacity, English language capabilities, selection-making potential, and standard awareness. XAT is thought for its unique section on decision-making, which provides a different size to the assessment technique, making it critical for aspirants concentrated on marketing programs.

4. MAT (Management Aptitude Test): The Management Aptitude Test (MAT) is a standardized check performed by the All India Management Association (AIMA). MAT scores are established by way of severa commercial enterprise colleges throughout India. The exam assesses applicants on language comprehension, mathematical abilties, statistics analysis and sufficiency, intelligence and crucial reasoning, and Indian and global environment. MAT provides a broader variety of control institutes for applicants searching for admission to advertising and marketing programs.

PG Programme in Marketing Syllabus 2024

PG Programme in Marketing Admission 2024

1. Application Form: Prospective college students need to fill out the utility form supplied by the group. This form normally calls for personal information, educational information, paintings revel in (if relevant), and different applicable information.

2. Entrance Exam: Many establishments require applicants to take a relevant front exam, inclusive of CAT, GMAT, XAT, MAT, or an group-particular take a look at. Performance in these checks is a crucial component within the selection procedure.

3. Academic Qualifications: Applicants have to meet the minimum educational eligibility criteria, usually conserving a bachelor's diploma in any discipline from a recognized university. Some programs may additionally have precise GPA or percentage necessities.

4. Work Experience (if relevant): Some PG applications, in particular Executive MBA or part-time applications, may additionally choose or require applicants to have relevant paintings revel in in marketing or a related area.

5. English Language Proficiency: International candidates or the ones whose number one language isn't always English may also need to illustrate proficiency via standardized checks including TOEFL or IELTS.

6. Letters of Recommendation: Some institutions may require applicants to put up letters of recommendation from educational or expert references. These letters provide insights into the applicant's abilties and capability for achievement inside the application.

7. Statement of Purpose (SOP) or Essays: Candidates can be required to post a declaration of purpose or essays outlining their career goals, reasons for pursuing the PG Programme in Marketing, and the way this system aligns with their aspirations.

8. Interview (Possibly): Shortlisted applicants can be invited for an interview as part of the final choice procedure. The interview facilitates verify the candidate's suitability for the program and offers an possibility for the candidate to express their motivation and desires.

Top 7 Post Graduate Programme in Marketing Colleges in India with Fee Structure

Tabulated below is the collection of the Top 7 Post Graduate Programme in Marketing Colleges in India with Fee Structure, including their key features.

Top 5 Private Post Graduate Programme in Marketing Colleges in India with Fee Structure

Tabulated below is the collection of the Top 5 Private Post Graduate Programme in Marketing Colleges in India with Fee Structure, including their key features.

PG Programme in Marketing Course Placements

PG Programme in Marketing Course Jobs and Salary