MBA Marketing Admission 2024: Jobs, Salary, Syllabus, Top Colleges

2 Years
Post Graduation
Full Time

The 2-year full-time MBA Marketing is a management program offered at postgraduate level that brings the best from marketing trade and technicalities. This curriculum will provide you with concepts of what consumer behavior is, how to implement marketing research, brand management, advertising and sales techniques as well as digital marketing.

Students are taught to assess client needs, develop data-backed campaign strategies using all of the available media resources including digital and traditional outlets. These classes cover market segmentation, new products design, pricing, distribution channel, marketing analytics, and services marketing. Electives allow specialization. 

The course has a combination of case studies, practical work, and industry placements to make sure that you have real-life hands-on experience. Students become to have strategic abilities, leadership abilities, and business communication skills. 

MBA Marketing Highlights 2024

Aspect Details
Degree Master of Business Administration (MBA) with a specialization in Marketing
Duration Typically 2 years, full-time
Eligibility Bachelor's degree in any discipline from a recognized university, along with qualifying scores in relevant entrance exams such as CAT, XAT, GMAT, or others
Core Subjects Marketing Management, Consumer Behavior, Brand Management, Market Research, Digital Marketing

MBA Marketing Admission 2024

1. The exam one has to take before entering grad school would be the GMAT or GRE. Start taking the exam classes and register yourself for the same and try to get good and competitive scores.

2. Start by getting to know about schools and their admission criteria – Write down the list of schools that you would be interested in applying to. If you are applying for a postgraduate program, first check for what GMAT scores, prior academic records, essays, recommendation letters, etc. is needed.

3. Get your resume/CV ready - Underline your work portfolio, leadership activity, and marketing fields of interest. Quantify your accomplishments. 

4. Work on the application essays - Individual schools ask for different topics so that you can indicate how you fit, your goals, leadership, etc. Be sincere and honest that you mean what you are writing about.

5. Ask for letters stating recommendations - Find three to five people like instructors, supervisors, customers for the organization whom you can trust to say something nice about you. Allow them to be at ease while they pen down their personal feelers.

6. Submit the applications - How about taking time to be meticulous about each portion of every application by your last minute. Do not leave even the tiniest detail out just to be on the safe side.

7. Prepare for admission essays - Revisit your goals, background and resume to be ready for the interview. Make sure you explain why you are a good candidate of the program. Get as much familiar with the most common MBA interview questions as possible. 

8. Evaluate admittance decisions - Know You progress through the selection process, and await your results. Also, make a list of pros and cons, the fee and the location.

9. Choose and enlist - Make a note to your chosen business school advising that you would like to accept their offer of acceptance and send any necessary deposits or paperwork by mail.

MBA Marketing Course Eligibility 2024

1. Education Qualification

- You must be a graduate in any discipline from a recognized university; with an aggregate of at least 50%.

2. Entrance Test Scores

- You need to have proof of your performance in entrance tests like CAT/MAT/XAT/CMAT/ATMA/GMAT. Cut-offs differ across institutes.

3. Work Experience 

- There are cases where a college instead of a candidate would be more anxious about a student with 2-3 years of professional experience in marketing or similar fields. Yet some students are also entitled to enroll in certain colleges.

4. Application Process

- Now that you have the entrance test scores, use them to apply at the respective colleges of interest. The application form should provide information related to your studies, job experience, and other relevant details.

5. Group Discussion, Group Activity & Personal Interview

- Top-rated candidates participate in a group-discussion and an individual interview round before they are finally selected. 

6. Final Selection 

- Enrolment criteria for the test, academics, job experience, group discussion and personal interview determine the final selection.

MBA Marketing Entrance Exams

CAT (Common Admission Test): CAT assesses the candidates' quantitative and verbal skills, data interpretation and logical reasoning aptitude, which are essential for admission into a Marketing-focused MBA program.

XAT (Xavier Aptitude Test): XAT evaluates decision making, verbal ability, quantitative ability and general knowledge among them, which are the building blocks to get admission in a marketing MBA program.

NMAT: NMAT assesses candidates' core competencies related to language understanding, quantitative aptitude and logical reasoning that are vital for getting admission to MBA Marketing programs in NMIMS and other participating schools.

MBA Marketing Syllabus 2024

Course Component Details
Marketing Management Consumer Behavior, Brand Management, Product Development, Pricing Strategies, Marketing Communication.
Market Research Research Methodologies, Data Analysis, Market Segmentation, Consumer Insights, Competitive Analysis.
Digital Marketing Social Media Marketing, Content Strategy, SEO, SEM, Email Marketing, Analytics, Online Advertising.
Strategic Marketing Marketing Strategy Formulation, Competitive Analysis, Brand Positioning, Market Entry Strategies.
Sales Management Sales Strategies, Customer Relationship Management, Sales Force Management, Negotiation Techniques.

Top 10 Government Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure

Tabulated below is the collection of the Top 10 Government Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.

Name of the institute Location Fees
IIT Madras Chennai, Tamil Nadu INR 1,350,000
IIT Delhi New Delhi, Delhi NCR INR 1,040,000
IIT Kharagpur Kharagpur, West Bengal INR 2,500,000
Department of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand INR 1,100,000
NIT Kurukshetra Kurukshetra, Haryana INR 102,800
NIT Trichy Tiruchirappalli, Tamil Nadu INR 168,250
Department of Management Science, Savitribai Phule Pune University Pune, Maharashtra INR 77,888
Atal Bihari Vajpayee Indian Institute of Information Technology and Management Gwalior, Madhya Pradesh INR 180,250
SRM Valliammai Engineering college Kanchipuram, Tamil Nadu INR 177,000
Assam University Silchar, Assam INR 108,255

Top 10 Private Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure

Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.

Name of the institute Location Fees
Thapar Institute of Engineering and Technology Patiala, Punjab INR 540,200
Sir Padampat Singhania University Udaipur, Rajasthan INR 193,000
Bharathidasan Institute of Management Tiruchirappalli, Tamil Nadu INR 825,300
Amrita School of Business Coimbatore, Tamil Nadu INR 535,000
Regional College of Management Bhubaneswar, Orissa INR 651,500
BN College of Engineering and Technology Lucknow, Uttar Pradesh INR 90,292
Velammal Engineering College Chennai, Tamil Nadu INR 75,000
Christ University Bangalore, Karnataka INR 380,000
Chitkara University Patiala, Punjab INR 730,000
Jaipur National University Jaipur, Rajasthan INR 621,000

MBA Marketing Course Placements

MBA (Marketing) graduates are in high demand in India, and they can expect to receive competitive salaries and job offers. Top recruiters include consumer goods companies, FMCG companies, IT companies, consulting firms, and advertising agencies.

College Name Average CTC (INR lakhs)
XLRI - Xavier School of Management 18.0
SP Jain Institute of Management and Research 17.5
Narsee Monjee Institute of Management Studies 17.0
Symbiosis Institute of Business Management 16.5
Management Development Institute 16.0
Indian Institute of Management, Calcutta 15.5
Indian Institute of Management, Ahmedabad 15.0

MBA Marketing Course Jobs and Salary

Specialization Average Salary (INR lakhs)
Marketing Manager 15.0
Brand Manager 14.5
Product Manager 14.0
Sales Manager 13.5
Marketing Analyst 13.0

Master of Business Administration [MBA] (Marketing) Overview 2024 FAQs

Marketing MBA encompasses a part of the MBA program aimed at empowering students with effective strategic marketing knowledge, consumer insights, brand management competencies, and market analysis abilities.

The graduates festers their career in different sectors such as brand management, advertising, digital marketing, market research, sales management, retail management, and product management.

Having experience in marketing is helpful, but MBA Marketing programs don't require that students come from such a specific background. Students must, however, be strong analytically, communicate and lead.

The students learn how to conduct market research, write a marketing plan, do a consumer behavior analysis, manage a brand, do digital marketing, communicate, leadership, and teamwork.

Marketing MBA concentrates on marketing field which is composed of different subjects, yet most programs provide an opportunity to take electives from other specializations and develop skills across business sectors.

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