The 2-year full-time MBA Marketing is a management program offered at postgraduate level that brings the best from marketing trade and technicalities. This curriculum will provide you with concepts of what consumer behavior is, how to implement marketing research, brand management, advertising and sales techniques as well as digital marketing.
Students are taught to assess client needs, develop data-backed campaign strategies using all of the available media resources including digital and traditional outlets. These classes cover market segmentation, new products design, pricing, distribution channel, marketing analytics, and services marketing. Electives allow specialization.
The course has a combination of case studies, practical work, and industry placements to make sure that you have real-life hands-on experience. Students become to have strategic abilities, leadership abilities, and business communication skills.
Aspect | Details |
---|---|
Degree | Master of Business Administration (MBA) with a specialization in Marketing |
Duration | Typically 2 years, full-time |
Eligibility | Bachelor's degree in any discipline from a recognized university, along with qualifying scores in relevant entrance exams such as CAT, XAT, GMAT, or others |
Core Subjects | Marketing Management, Consumer Behavior, Brand Management, Market Research, Digital Marketing |
1. The exam one has to take before entering grad school would be the GMAT or GRE. Start taking the exam classes and register yourself for the same and try to get good and competitive scores.
2. Start by getting to know about schools and their admission criteria – Write down the list of schools that you would be interested in applying to. If you are applying for a postgraduate program, first check for what GMAT scores, prior academic records, essays, recommendation letters, etc. is needed.
3. Get your resume/CV ready - Underline your work portfolio, leadership activity, and marketing fields of interest. Quantify your accomplishments.
4. Work on the application essays - Individual schools ask for different topics so that you can indicate how you fit, your goals, leadership, etc. Be sincere and honest that you mean what you are writing about.
5. Ask for letters stating recommendations - Find three to five people like instructors, supervisors, customers for the organization whom you can trust to say something nice about you. Allow them to be at ease while they pen down their personal feelers.
6. Submit the applications - How about taking time to be meticulous about each portion of every application by your last minute. Do not leave even the tiniest detail out just to be on the safe side.
7. Prepare for admission essays - Revisit your goals, background and resume to be ready for the interview. Make sure you explain why you are a good candidate of the program. Get as much familiar with the most common MBA interview questions as possible.
8. Evaluate admittance decisions - Know You progress through the selection process, and await your results. Also, make a list of pros and cons, the fee and the location.
9. Choose and enlist - Make a note to your chosen business school advising that you would like to accept their offer of acceptance and send any necessary deposits or paperwork by mail.
1. Education Qualification
- You must be a graduate in any discipline from a recognized university; with an aggregate of at least 50%.
2. Entrance Test Scores
- You need to have proof of your performance in entrance tests like CAT/MAT/XAT/CMAT/ATMA/GMAT. Cut-offs differ across institutes.
3. Work Experience
- There are cases where a college instead of a candidate would be more anxious about a student with 2-3 years of professional experience in marketing or similar fields. Yet some students are also entitled to enroll in certain colleges.
4. Application Process
- Now that you have the entrance test scores, use them to apply at the respective colleges of interest. The application form should provide information related to your studies, job experience, and other relevant details.
5. Group Discussion, Group Activity & Personal Interview
- Top-rated candidates participate in a group-discussion and an individual interview round before they are finally selected.
6. Final Selection
- Enrolment criteria for the test, academics, job experience, group discussion and personal interview determine the final selection.
CAT (Common Admission Test): CAT assesses the candidates' quantitative and verbal skills, data interpretation and logical reasoning aptitude, which are essential for admission into a Marketing-focused MBA program.
XAT (Xavier Aptitude Test): XAT evaluates decision making, verbal ability, quantitative ability and general knowledge among them, which are the building blocks to get admission in a marketing MBA program.
NMAT: NMAT assesses candidates' core competencies related to language understanding, quantitative aptitude and logical reasoning that are vital for getting admission to MBA Marketing programs in NMIMS and other participating schools.
Course Component | Details |
---|---|
Marketing Management | Consumer Behavior, Brand Management, Product Development, Pricing Strategies, Marketing Communication. |
Market Research | Research Methodologies, Data Analysis, Market Segmentation, Consumer Insights, Competitive Analysis. |
Digital Marketing | Social Media Marketing, Content Strategy, SEO, SEM, Email Marketing, Analytics, Online Advertising. |
Strategic Marketing | Marketing Strategy Formulation, Competitive Analysis, Brand Positioning, Market Entry Strategies. |
Sales Management | Sales Strategies, Customer Relationship Management, Sales Force Management, Negotiation Techniques. |
Tabulated below is the collection of the Top 10 Government Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.
Name of the institute | Location | Fees |
---|---|---|
IIT Madras | Chennai, Tamil Nadu | INR 1,350,000 |
IIT Delhi | New Delhi, Delhi NCR | INR 1,040,000 |
IIT Kharagpur | Kharagpur, West Bengal | INR 2,500,000 |
Department of Management Studies, Indian Institute of Technology | Roorkee, Uttarakhand | INR 1,100,000 |
NIT Kurukshetra | Kurukshetra, Haryana | INR 102,800 |
NIT Trichy | Tiruchirappalli, Tamil Nadu | INR 168,250 |
Department of Management Science, Savitribai Phule Pune University | Pune, Maharashtra | INR 77,888 |
Atal Bihari Vajpayee Indian Institute of Information Technology and Management | Gwalior, Madhya Pradesh | INR 180,250 |
SRM Valliammai Engineering college | Kanchipuram, Tamil Nadu | INR 177,000 |
Assam University | Silchar, Assam | INR 108,255 |
Tabulated below is the collection of the Top 10 Private Master of Business Administration [MBA] (Marketing) Colleges in India with Fee Structure, including their key features.
Name of the institute | Location | Fees |
---|---|---|
Thapar Institute of Engineering and Technology | Patiala, Punjab | INR 540,200 |
Sir Padampat Singhania University | Udaipur, Rajasthan | INR 193,000 |
Bharathidasan Institute of Management | Tiruchirappalli, Tamil Nadu | INR 825,300 |
Amrita School of Business | Coimbatore, Tamil Nadu | INR 535,000 |
Regional College of Management | Bhubaneswar, Orissa | INR 651,500 |
BN College of Engineering and Technology | Lucknow, Uttar Pradesh | INR 90,292 |
Velammal Engineering College | Chennai, Tamil Nadu | INR 75,000 |
Christ University | Bangalore, Karnataka | INR 380,000 |
Chitkara University | Patiala, Punjab | INR 730,000 |
Jaipur National University | Jaipur, Rajasthan | INR 621,000 |
MBA (Marketing) graduates are in high demand in India, and they can expect to receive competitive salaries and job offers. Top recruiters include consumer goods companies, FMCG companies, IT companies, consulting firms, and advertising agencies.
College Name | Average CTC (INR lakhs) |
---|---|
XLRI - Xavier School of Management | 18.0 |
SP Jain Institute of Management and Research | 17.5 |
Narsee Monjee Institute of Management Studies | 17.0 |
Symbiosis Institute of Business Management | 16.5 |
Management Development Institute | 16.0 |
Indian Institute of Management, Calcutta | 15.5 |
Indian Institute of Management, Ahmedabad | 15.0 |
Specialization | Average Salary (INR lakhs) |
---|---|
Marketing Manager | 15.0 |
Brand Manager | 14.5 |
Product Manager | 14.0 |
Sales Manager | 13.5 |
Marketing Analyst | 13.0 |