The Post Graduate Diploma in Advertising & Brand Communication is a comprehensive program designed to equip college students with the knowledge, competencies, and information required to excel within the dynamic international of advertising and emblem conversation. This intensive direction delves deep into diverse elements of marketing techniques, brand management, patron behavior, virtual advertising, creative improvement, and media making plans.
Throughout this system, students are uncovered to actual-world eventualities, case research, and sensible initiatives that permit them to broaden a holistic information of the marketing industry's intricacies. Emphasis is located on fostering creativity, critical thinking, strategic making plans, and effective conversation abilities vital for crafting compelling advertising campaigns and constructing robust logo identities.
Eligibility Criteria:
Most universities supplying PGDABC applications require you to satisfy the subsequent:
Entrance Exams and Selection Process:
Application Process:
Process Overview:
Stage | Description |
---|---|
Program Selection | Identify suitable PGDABC packages |
Eligibility Check | Ensure you meet this system's requirements |
Application Documents | Gather transcripts, certificates, portfolio, etc. |
Application Form | Fill the net application form correctly |
Application Fee Payment | Submit the desired software rate |
Entrance Exam (if applicable) | Prepare and take the entrance exam to score nicely |
Portfolio Submission | Create and put up a sturdy portfolio showcasing your work |
Statement of Purpose | Write a compelling SOP |
Group Discussion (if relevant) | Prepare for and take part within the GD expectantly |
Personal Interview (if relevant) | Attend the interview and answer questions effectively |
Admission Offer | Receive an offer letter if decided on |
Acceptance and Registration | Accept the provide and whole registration formalities |
Tabulated below is the collection of the Top 10 PG Diploma in Mass Communication Colleges in India with Low Fees, including their key features.
Name of the institute | Course Name | Fees |
---|---|---|
H.D. Jain College | Post Graduate Diploma | INR 3,000 |
Periyar University, Periyar Institute of Distance Education | Post Graduate Diploma | INR 4,620 |
Bareilly College | Post Graduate Diploma | INR 10,900 |
Agra College | Post Graduate Diploma in Journalism | INR 14,870 |
University School of Open Learning, Panjab University | Post Graduate Diploma | INR 15,688 |
Karim City College | Post Graduate Diploma | INR 20,000 |
Madras Christian College | Post Graduate Diploma | INR 20,000 |
DAV College | Post Graduate Diploma | INR 24,500 |
Midnapore College | Post Graduate Diploma in Journalism and Mass Communication | INR 25,000 |
Mehr Chand Mahajan Dayanand Anglo Vedic College for Women | Post Graduate Diploma | INR 34,153 |
Educational Qualifications: Candidates typically need a bachelor's diploma in any area from a recognized university or group. Some packages might also choose applicants with a historical past in advertising, marketing, communication, business, or associated fields.
Minimum Marks: Institutions might also require applicants to have a minimum percentage or grade factor common (GPA) of their undergraduate studies. The particular percent or GPA requirement can range by way of group.
Entrance Examinations: Some institutions may additionally require candidates to take an entrance exam to assess their flair, analytical capabilities, communique competencies, and know-how related to advertising and logo verbal exchange. Examples of such entrance exams would possibly encompass CAT, MAT, XAT, or group-specific front exams.
Work Experience: While now not always obligatory, some applications may decide upon candidates with relevant paintings revel in in marketing, advertising and marketing, public members of the family, media, or associated fields. Previous industry enjoy may be considered useful all through the admission process.
Portfolio or Statement of Purpose: Some institutions may additionally require applicants to submit a portfolio showcasing their creative paintings, along with marketing campaigns, branding tasks, design samples, or a announcement of motive detailing their interest within the program, career dreams, and applicable capabilities and studies.
Letters of Recommendation: Applicants can be required to put up letters of advice from professors, employers, or enterprise experts who can attest to their academic abilties, expert abilities, and potential for achievement in the advertising and brand conversation discipline.
CAT (Common Admission Test): CAT is a national-level control front examination conducted by the Indian Institutes of Management (IIMs). While CAT in most cases assesses applicants for admission to postgraduate management programs, many institutions supplying advertising and marketing and emblem verbal exchange applications may additionally be given CAT rankings as a part of their admission standards. The exam evaluates applicants' quantitative flair, data interpretation, verbal capacity, and logical reasoning talents.
MAT (Management Aptitude Test): Conducted via the All India Management Association (AIMA), MAT is another distinguished management entrance examination well-known by using diverse institutions presenting advertising and marketing and emblem conversation packages. MAT assesses candidates' analytical and problem-fixing skills, language comprehension, mathematical competencies, and trendy information.
XAT (Xavier Aptitude Test): XAT is a national-stage management entrance examination performed by XLRI Jamshedpur on behalf of the Xavier Association of Management Institutes (XAMI). Apart from XLRI and XAMI member institutes, several different establishments providing advertising and brand conversation packages may accept XAT ratings. The examination evaluates candidates' quantitative flair, verbal capacity, choice-making abilities, and widespread cognizance.
Institution-Specific Entrance Tests: Many establishments imparting Post Graduate Diploma applications in Advertising & Brand Communication may behavior their front examinations tailor-made to assess candidates' understanding, talents, and flair applicable to the sector. These institution-specific entrance tests can also encompass sections on advertising and marketing standards, emblem control principles, communique competencies, case evaluation, and creative questioning.
Module/Course | Description |
---|---|
Introduction to Advertising and Brand Communication: | Understand the history, theory, and concepts of advertising, explore unique media channels and marketing campaign types, and delve into the connection between manufacturers and purchasers. |
Marketing Fundamentals: | Master marketing ideas like patron behavior, segmentation, positioning, and the 4Ps, getting to know how to practice them to powerful logo communication strategies. |
Creative Advertising: | Develop your innovative talents thru copywriting, storytelling, visible layout, and campaign ideation, studying to craft compelling messages that resonate with goal audiences. |
Digital Marketing: | Navigate the ever-evolving virtual landscape, exploring social media marketing, seo (search engine marketing), content marketing, and other virtual communique techniques. |
Media Planning and Buying: | Understand media channels and systems, find out how to research audience facts, develop powerful media plans, and negotiate media buys to attain your audience correctly. |
Branding and Brand Management: | Explore the method of building and handling robust brands, together with emblem identity, positioning, brand storytelling, and logo loyalty strategies. |
Research and Analytics: | Learn a way to conduct marketplace research, interpret records, and use analytics to measure the effectiveness of your advertising and emblem verbal exchange campaigns. |
Case Studies and Project Work: | Analyze real-world case research of a success advertising and marketing and branding campaigns, and practice your abilities in practical tasks to advantage palms-on revel in. |
Research and Selection: Begin by means of learning establishments that offer Post Graduate Diploma packages in Advertising & Brand Communication. Consider factors along with curriculum, college knowledge, enterprise connections, placement opportunities, and recognition in the marketing and branding quarter.
Review Eligibility Criteria: Carefully evaluate the eligibility criteria set via every organization, which may additionally include instructional qualifications, minimum marks or GPA necessities, entrance exam ratings, paintings enjoy (if relevant), and different precise requirements.
Prepare Necessary Documents: Gather all required documents, which may additionally include:
Entrance Examinations: Prepare for and take any required entrance examinations, such as CAT, MAT, XAT, or group-unique assessments, as certain by means of the group.
Submit Application: Complete the group's software form and publish all required documents before the specified closing date. Ensure accuracy and thoroughness in completing the utility form to decorate your probabilities of choice.
Interview and Selection Process: Some establishments may additionally conduct interviews or institution discussions as part of the admission manner to assess candidates' conversation abilties, analytical abilties, creativity, and suitability for this system. Prepare for these interactions through getting to know normally asked questions and showcasing your ardour for marketing and logo communication.
Admission Offer: Upon a hit of completion of the selection technique, the group will extend an admission provide to selected applicants. Review the provide letter carefully, which include information such as training prices, enrollment closing dates, and any situations of admission.
Acceptance and Enrollment: If offered admission, receive the provide as per the group's recommendations and entire any extra enrollment procedures, together with paying the enrollment deposit, attending orientation sessions, and registering for publications.
Tabulated below is the collection of the Top 10 Government PG Diploma in Mass Communication Colleges in India with Fee Structure, including their key features.
Name of the institute | Course Name | Fees |
---|---|---|
Film and Television Institute of India | Post Graduate Diploma | INR 38,906 |
Maharaja Krishnakumarsinhji Bhavnagar University | Post Graduate Diploma | INR 26,200 |
Sardar Patel University | Post Graduate Diploma | INR 7,240 |
Veer Narmad South Gujarat University | Post Graduate Diploma | INR 11,630 |
Chhatrapati Shahu Ji Maharaj University | Post Graduate Diploma | INR 38,000 |
Chaudhary Charan Singh University | Post Graduate Diploma | INR 23,920 |
Dr Bhim Rao Ambedkar University | Post Graduate Diploma | INR 17,635 |
Mahatma Jyotiba Phule Rohilkhand University | Post Graduate Diploma | INR 46,050 |
Kumaun University SSJ Campus | Post Graduate Diploma | INR 4,281 |
Uttarakhand Open University | Post Graduate Diploma | INR 10,050 |
Tabulated below is the collection of the Top 10 Private PG Diploma in Mass Communication Colleges in India with Fee Structure, including their key features.
Name of the institute | Course Name | Fees |
---|---|---|
Aizaz Rizvi College of Journalism and Mass Communication | Post Graduate Diploma | INR 150,000 |
Jaipur National University | Post Graduate Diploma | INR 92,000 |
Bennett University | Post Graduate Diploma | INR 365,000 |
Agra College | Post Graduate Diploma in Journalism | INR 14,870 |
Ayya Nadar Janaki Ammal College | Post Graduate Diploma | INR 14,550 |
Himgiri Zee University | Post Graduate Diploma in Digital Media | INR 100,000 |
A.D.N. Institute Of Paramedical Sciences & Hospitals | Post Graduate Diploma | INR 70,000 |
Apex International College | Post Graduate Diploma | -- |
DAV College | Post Graduate Diploma | INR 24,500 |
Annie Besant College of Engineering And Management | Post Graduate Diploma | -- |
Advertising Agencies: Ogilvy & Mather, WPP, DDB Mudra, TBWA, Rediffusion Y&R, Leo Burnett, McCann Worldgroup
Brand Consulting Firms: WPP, Accenture Interactive, Deloitte Digital, Kantar Millward Brown, Brand Equity
Media Houses: Times Group, Network 18, Zee Entertainment Enterprises, Sony Pictures Networks India
Tech Companies: Google, Facebook, Amazon, Twitter, Paytm
Skills in Demand:
Creative: Copywriting, storytelling, visible layout, ideation
Strategic: Communication planning, logo positioning, virtual advertising and marketing
Analytical: Data evaluation, research, client insights
Technical: Social media control, content creation, search engine marketing
Placement Rates:
Top institutes boast magnificent placement costs, frequently exceeding 90%. Some outstanding examples consist of MICA (Ahmedabad), Mudra Institute of Communication (Ahmedabad), Xavier Institute of Communication (Mumbai), Asian Academy of Film & Television (Noida), and Apeejay School of Communication (Delhi).
Average CTC:
Salaries can vary depending on institute, specialization, and person performance. However, graduates can count on a median CTC (value to enterprise) starting from ₹4 lakhs to ₹8 lakhs in line with annum in their beginning roles. For outstanding students, specifically those with prior enjoy, applications can reach as much as ₹10 lakhs or even higher.
Here's a table summarizing common CTCs at a few outstanding Indian colleges:
College Name | Average CTC (₹ lakhs) |
---|---|
MICA, Ahmedabad | 8-10 |
Mudra Institute of Communication, Ahmedabad | 6-8 |
Xavier Institute of Communication, Mumbai | 5-7 |
Asian Academy of Film & Television, Noida | 4-6 |
Apeejay School of Communication, Delhi | 4-5 |
Creative: Unleash your inner storyteller in roles like Copywriter, Art Director, Graphic Designer, or Video Editor. Craft compelling narratives, layout fascinating visuals, and produce manufacturers to existence.
Strategic: Shape logo narratives and guide verbal exchange techniques as a Brand Strategist, Account Executive, Media Planner, or Digital Marketing Specialist. Think large photograph, analyze information, and orchestrate powerful campaigns.
Client-facing: Build strong relationships and control purchaser expectancies as an Account Manager, Client Servicing Executive, or Project Manager. Be the bridge between manufacturers and businesses, making sure clean undertaking execution.
Research & Analytics: Dive into the facts-pushed aspect of marketing with roles like Market Research Analyst, Consumer Insights Specialist, or Social Media Analyst. Understand consumer behavior, quantify marketing campaign effectiveness, and inform strategic decisions.
Specialization Spotlight:
(Average Salary figures are indicative and might range based on experience, area, and business enterprise length.)
Specialization | Job Roles | Average Salary (₹ lakhs p.a.) |
---|---|---|
Creative Advertising: | Copywriter, Art Director, Graphic Designer | 4-6 |
Digital Marketing: | Digital Marketing Specialist, Social Media Manager, SEO Specialist | 5-7 |
Brand Management & Strategy: | Brand Strategist, Account Executive, Brand Manager | 6-8 |
Public Relations & Communication: | Public Relations Specialist, Corporate Communication Specialist, Event Manager | 5-6 |
Media Planning & Buying: | Media Planner, Media Buyer, Media Strategist | 5-7 |