A Bachelor of Commerce (B.Com) degree with a specialization in Marketing provides students with a comprehensive understanding of the principles and practices of marketing within the business world. The program typically spans three to four years and covers a wide range of subjects.
Students in this program gain a solid foundation in core business disciplines such as accounting, finance, economics, and management. However, the focus of the program is on marketing-related courses. These courses delve into consumer behavior, market research, advertising, branding, digital marketing, and sales strategies. Students learn how to create and execute marketing campaigns, develop product strategies, and effectively promote products and services.
The Bachelor of Commerce [B.Com] (Marketing) is a three-year undergraduate degree program that focuses on the principles and practices of marketing. The program is designed to prepare students for a variety of careers in the field of marketing, such as marketing manager, sales representative, and brand manager.
| Step | Description |
|---|---|
| 1 | Check the eligibility criteria for admission to the B.Com (Marketing) program of your choice. |
| 2 | Take the required entrance exam, if applicable. |
| 3 | Apply to the B.Com (Marketing) programs of your choice. |
| 4 | Go through the selection process. |
| 5 | Complete the admission formalities and pay the required fees. |
Educational Qualifications: Typically, candidates are required to have finished their better secondary training, which is normally the 10+2 or equal, with a historical past in trade, commercial enterprise research, or related subjects. Some institutions might also receive students from technology or arts backgrounds, however a strong basis in commerce is regularly desired.
Minimum Percentage: Many universities and colleges may have a minimal percent requirement for admission. This can vary, however it's far frequently around 50-60% within the qualifying exam.
Entrance Exams: In a few cases, there may be front exams or merit-primarily based choice criteria. These assessments can range via group and country. Students are required to attain nicely in those assessments to secure admission.
Language Proficiency: Proficiency in the medium of training (usually English) can be required, and establishments would possibly ask for standardized English language skillability take a look at scores like IELTS or TOEFL for international college students.
Age Limit: Some establishments may have age regulations for undergraduate packages, so it's vital to check for such a boundaries.
Residency Status: For global students, it's important to verify visa and residency necessities for the particular u . s . wherein you intend to pursue the B.Com in Marketing.
Common Entrance Test (CET): Common in India, CETs are country-degree front tests used for admission to numerous undergraduate publications. In Maharashtra, for example, the Maharashtra Common Entrance Test (MHT CET) may be required for admission to B.Com programs with a advertising specialization.
DU JAT (Delhi University Joint Admission Test): For admission to the University of Delhi's B.Com application, college students regularly have to clear DU JAT. It assesses quantitative, analytical, and English language competencies.
BHU UET (Banaras Hindu University Undergraduate Entrance Test): BHU conducts the UET for admission to its B.Com application with marketing. This examination evaluates candidates' challenge know-how and flair.
SAT (Scholastic Assessment Test): Some universities, specially within the United States, may additionally don't forget SAT rankings for admission, specifically for worldwide college students. SAT measures capabilities in math, proof-based analyzing, and writing.
IB Entrance Exam: The International Baccalaureate software gives its own assessment for college students who've completed this curriculum, frequently recognized for admission by way of universities around the arena.
IELTS/TOEFL: For global students, English language skillability exams like IELTS (International English Language Testing System) or TOEFL (Test of English as a Foreign Language) are normally required to illustrate language competence.
| Syllabus | Details |
|---|---|
| Core Subjects | |
| Business Mathematics and Statistics | This subject introduces students to the basic concepts of mathematics and statistics, which are essential for business decision-making. Topics covered include algebra, calculus, probability, and statistical analysis. |
| Financial Accounting | This subject teaches students how to record, classify, and summarize financial transactions. Topics covered include the accounting cycle, journalizing, ledger posting, and preparation of financial statements. |
| Managerial Economics | This subject introduces students to the basic concepts of economics, such as demand and supply, market structure, and pricing. Topics covered also include cost analysis, production theory, and investment analysis. |
| Marketing Management | This subject teaches students how to develop and implement marketing strategies. Topics covered include market research, product development, pricing, distribution, and promotion. |
| Elective Subjects | |
| Consumer Behaviour | This subject explores the factors that influence consumer decision-making. Topics covered include motivation, perception, attitudes, and learning. |
| Sales Management | This subject teaches students how to manage the sales process and develop effective sales teams. Topics covered include sales lead generation, sales prospecting, sales presentations, and closing deals. |
| Retail Management | This subject introduces students to the principles and practices of retail management. Topics covered include store location, store layout, merchandising, and inventory management. |
| Marketing of Services | This subject explores the unique challenges of marketing services. Topics covered include the nature of services, the service marketing mix, and service quality management. |
| Product and Pricing Management | This subject teaches students how to develop and manage product and pricing strategies. Topics covered include product positioning, market segmentation, and pricing models. |
| Marketing Communication | This subject introduces students to the different types of marketing communication and how to use them to reach target audiences. Topics covered include advertising, public relations, and sales promotion. |
| Rank | College | City | Fees (INR) |
|---|---|---|---|
| 1 | Sri Venkateswara College, University of Delhi | Delhi | 37,000 |
| 2 | Ramjas College, University of Delhi | Delhi | 45,000 |
| 3 | Sri Guru Gobind Singh College of Commerce, University of Delhi | Delhi | 85,500 |
| 4 | Shaheed Bhagat Singh College, University of Delhi | Delhi | 40,000 |
| 5 | Hans Raj College, University of Delhi | Delhi | 55,000 |
| 6 | Kirori Mal College, University of Delhi | Delhi | 42,000 |
| 7 | Miranda House, University of Delhi | Delhi | 45,000 |
| 8 | Lady Shri Ram College for Women, University of Delhi | Delhi | 50,000 |
| 9 | Hindu College, University of Delhi | Delhi | 48,000 |
| 10 | St. Stephen's College, Delhi University | Delhi | 60,000 |
| Rank | College | City | Fees (INR) |
|---|---|---|---|
| 1 | Narsee Monjee College of Commerce and Economics | Mumbai | 3,50,000 |
| 2 | Symbiosis Centre for Management Studies | Pune | 3,00,000 |
| 3 | Christ University | Bengaluru | 2,50,000 |
| 4 | Amity University | Noida | 2,00,000 |
| 5 | SP Jain Institute of Management and Research | Mumbai | 3,50,000 |
| 6 | Welingkar Institute of Management | Mumbai | 2,50,000 |
| 7 | K J Somaiya Institute of Management Studies and Research | Mumbai | 2,00,000 |
| 8 | NMIMS University | Mumbai | 2,50,000 |
| 9 | Jain University | Bengaluru | 2,00,000 |
| 10 | Symbiosis Institute of Business Management | Pune | 2,50,000 |
The placement prospects for B.Com (Marketing) graduates are generally good. Many top companies in the marketing and sales industry recruit B.Com (Marketing) graduates from top colleges and universities. The average CTC for B.Com (Marketing) graduates from top colleges in India is around INR 5-6 lakhs per annum.
| College | Average CTC (INR) |
|---|---|
| Narsee Monjee College of Commerce and Economics | 8-10 lakhs |
| Symbiosis Centre for Management Studies | 7-9 lakhs |
| Christ University | 6-8 lakhs |
| Amity University | 5-7 lakhs |
| SP Jain Institute of Management and Research | 8-10 lakhs |
| Welingkar Institute of Management | 6-8 lakhs |
| K J Somaiya Institute of Management Studies and Research | 5-7 lakhs |
| NMIMS University | 6-8 lakhs |
| Jain University | 5-7 lakhs |
| Symbiosis Institute of Business Management | 6-8 lakhs |
| Specialization | Average Salary (INR) |
|---|---|
| Marketing Management | 6-8 lakhs |
| Sales Management | 5-7 lakhs |
| Account Management | 5-7 lakhs |
| Product Management | 6-8 lakhs |
| Brand Management | 7-9 lakhs |
| Digital Marketing | 5-7 lakhs |
| Content Marketing | 4-6 lakhs |
| Social Media Marketing | 3-5 lakhs |
| Public Relations | 4-6 lakhs |
| Advertising | 5-7 lakhs |
| Market Research | 5-7 lakhs |
| Business Development | 5-7 lakhs |
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