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#Admission2024

MA in Advertising & Public Relations 2024: Admission Process, Eligibility, Entrance Exam

2 Years
Degree
Post Graduation
Full Time

The Master of Arts (MA) in Advertising and Public Relations is a complete postgraduate programme, designed to equip college students with the information and competencies vital to pursue successful careers inside the dynamic fields of advertising and marketing and public members of the family. The program usually lasts  years and covers a number of subjects to offer a well-rounded education.

Students research the strategic aspects of advertising and marketing, marketplace research, purchaser conduct, and effective communique strategies. The curriculum regularly includes publications in innovative advertising, media making plans and digital advertising, ensuring college students are properly versed in each traditional and rising systems In the sector of public relations, students discover reputation control, disaster conversation and stakeholder engagement.

MA Advertising & Public Relations Admission Process

Step Description
Application Complete and submit the required application forms and documents.
Eligibility Review Admissions committee verifies eligibility based on academic qualifications and relevant experience.
Entrance Examination (if applicable) Applicants take the required entrance examination and their scores are considered along with other factors.
Personal Interview Applicants participate in a personal interview to assess their communication, personality, and fit for the program.
Admission Decision Admissions committee reviews all application materials and determines admission status.

MA Advertising & Public Relations Course Eligibility

  1. Educational Qualifications:

    • Candidates have to typically have a bachelor's degree in a relevant area, inclusive of Advertising, Public Relations, Communication, Marketing, Journalism, or a related area.
    • The minimal required percent within the undergraduate diploma might also vary from one organization to another.
  2. Entrance Exams:

    • Some universities may additionally require candidates to take specific entrance assessments as a part of the admission technique. These tests examine the candidate's flair, analytical skills, and understanding associated with the sphere.
  3. Work Experience (Optional):

    • Some establishments may additionally pick or require candidates to have relevant work experience in the area of advertising and marketing, public family members, or a related enterprise.
  4. Interview or Group Discussion:

    • Some universities can also conduct interviews or institution discussions to assess the candidate's conversation skills, crucial wondering abilties, and suitability for this system.
  5. Language Proficiency:

    • Proficiency in the language of preparation (usually English) can be required, and applicants may additionally want to offer proof in their language capabilities via standardized exams like TOEFL or IELTS, particularly if they may be worldwide students.

MA Advertising & Public Relations Entrance Exams

  1. Xavier Institute of Communications (XIC) Entrance Exam: XIC's MA in Advertising & Public Relations Entrance Exam is a complete assessment designed to assess applicants' communication talents, media attention, and crucial thinking competencies. The examination generally accommodates sections on general know-how, media developments, and a written take a look at to gauge applicants' writing skillability. The institute locations a strong emphasis on creativity and strategic questioning, making this examination important for aspiring communique specialists looking for admission to XIC's renowned application.

  2. Jamia Millia Islamia (JMI) MA (Convergent Journalism) Entrance Exam: JMI's MA in Convergent Journalism Entrance Exam assesses candidates' flair in advertising and marketing and public relations within the broader area of journalism. The exam covers areas which include media ethics, current affairs, and writing talents. Success in this entrance exam is vital for securing a seat in JMI's prestigious MA application, preparing students for dynamic roles in media, conversation, and public relations.

  3. Symbiosis Institute of Media and Communication (SIMC) MA (MC) Entrance Test: SIMC's MA in Mass Communication Entrance Test is a comprehensive exam that evaluates candidates' verbal acumen, analytical abilties, and preferred attention, with a selected attention on advertising and public family members. The test may additionally include a section to evaluate writing skills. Excelling on this front take a look at is crucial for gaining admission to SIMC's MA (MC) software, acknowledged for its enterprise-orientated curriculum and emphasis on strategic communique.

  4. Mudra Institute of Communications (MICA) Entrance Exam: MICA's Entrance Exam is a key determinant for admission to the MA program in Advertising & Public Relations. This examination evaluates applicants' innovative and analytical thinking, verbal talent, and wellknown focus. MICA's precise approach to communication and branding sets the examination apart, making it crucial for people desiring to excel within the strategic communication landscape. Success in this front exam opens doorways to MICA's modern curriculum and possibilities in advertising and public family members.

MA Advertising & Public Relations Syllabus 2024

Syllabus Name Syllabus Detail (100 Words)
Semester 1
Introduction to Advertising & PR Explores the fundamental theories, historical development, and ethical considerations of both advertising and public relations.
Communication Theory & Strategies Delves into communication models, persuasion techniques, and effective message development for diverse audiences.
Consumer Behavior & Market Research Analyzes consumer psychology, segmentation techniques, and research methods for understanding and targeting specific market segments.
Writing for Advertising & PR Develops skills in copywriting, press releases, content creation, and crafting impactful messages across different media platforms.
Semester 2
Media Planning & Buying Learn how to select appropriate media channels, negotiate rates, and develop effective media campaigns for maximum reach and impact.
Visual Communication & Design Introduces principles of visual design, layout, and graphic creation for compelling visual communication in advertising and PR materials.
Public Relations Management Covers crisis communication, reputation management, stakeholder engagement, and building effective media relationships.
Digital Marketing & Social Media Explores the use of digital tools and social media platforms for advertising, PR campaigns, and audience engagement.
Semester 3
Brand Management & Advertising Campaigns Focuses on brand positioning, strategy development, and integrated marketing communication campaigns that achieve desired brand objectives.
Public Opinion & Communication Research Delves into quantitative and qualitative research methods for gathering data, understanding public sentiment, and informing communication strategies.
Corporate Social Responsibility & Sustainability Explores the role of communication in promoting ethical business practices, social responsibility initiatives, and sustainability efforts.
International Advertising & PR Examines the challenges and opportunities of communicating across cultures in global markets, adapting strategies for diverse audiences.
Semester 4
Internship Gain practical experience by working in an advertising or PR agency, organization, or company, applying learned skills in a real-world setting.
Dissertation Conduct independent research on a chosen topic related to advertising or public relations, culminating in a written dissertation that demonstrates depth of knowledge and analytical skills.
Ethical Issues & Legal Considerations Examines ethical dilemmas and legal frameworks surrounding advertising and PR practices, ensuring responsible and compliant communication strategies.
Future Trends & Emerging Technologies Explores the impact of new technologies, like AI and VR, and changing media landscapes on the advertising and PR industry, preparing for future career demands.

Top 10 Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure

Tabulated below is the collection of the Top 10 Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.

MA Advertising & Public Relations Admission 2024

  1. Research Programs and Universities:

    • Look for universities or institutions that provide an MA in Advertising and Public Relations. Consider factors such as software reputation, college, sources, and location.
  2. Check Admission Requirements:

    • Review the admission necessities of the colleges you're interested in. These may additionally encompass instructional qualifications, minimal GPA, letters of advice, a personal declaration, and a resume or curriculum vitae (CV).
  3. Prepare Academic Transcripts:

    • Ensure you've got your undergraduate instructional transcripts equipped. Some establishments can also require transcripts from any previous postgraduate studies.
  4. Prepare Letters of Recommendation:

    • Obtain letters of advice from professors, employers, or other experts who can speak for your educational and/or expert qualifications.
  5. Write a Personal Statement:

    • Write a compelling non-public assertion that outlines your educational and professional heritage, your hobby in advertising and public relations, and your profession goals. Be certain to focus on any applicable revel in and skills.
  6. Prepare a Resume or CV:

    • Create a complete resume or curriculum vitae that includes your educational heritage, work enjoy, internships, relevant skills, and another accomplishments.
  7. Standardized Tests:

    • Check if this system requires any standardized exams consisting of the GRE or GMAT. If required, prepare for and take those assessments, ensuring that your ratings meet this system's minimal requirements.
  8. Application Form:

    • Complete the web application form for the respective university. Pay near interest to cut-off dates and post all required files at the side of the utility fee.
  9. Interview (if required):

    • Some universities may also require an interview as a part of the admission procedure. Prepare for ability questions about your academic and expert heritage, your hobby within the application, and your career goals.
  10. Financial Aid and Scholarships:

    • Explore any monetary useful resource or scholarship possibilities to be had for this system. Submit any required documents for scholarship applications.
  11. Wait for Admission Decision:

    • Once you've got submitted your application, wait for the admission decision. This may take several weeks, so be patient.

Top 5 Government Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure

Tabulated below is the collection of the Top 5 Government Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.

Top 10 Private Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure

Tabulated below is the collection of the Top 10 Private Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.

Name of the institute Fees Specialization
Sharda University INR 2,540,649 Anaesthesia
Biochemistry
Community Medicine
Dermatology
General Medicine
Microbiology
Paediatrics
Pathology
Pharmacology
Physiology
Psychiatry
Radiodiagnosis
Respiratory Medicine
Emergency Medicine
MGM University INR 300,000 Finance
Human Resource Management
Marketing
Media Management
Tourism and Travel Management
Hospital Administration
Start-Up Management
Aviation, Tourism and Hospitality Management
FINTECH
Purnea University -- Chemical Engineering
Computer Science
Electrical Engineering
Electronics & Communication Engineering
Mechanical Engineering
Tilak Maharashtra Vidyapeeth INR 500,000 Nursing
Animation & Vfx
Game Art and Design
Audio Technology
Mahatma Jyoti Rao Phoole University INR 102,000 Pharma And Sales Management
Hospital Management
Fashion Management
Marketing
Hospitality Management
Human Resource
Event Management
Finance
Media Management
Information Technology
Interior Design and Management
Retail Management
Agribusiness
MassCoMedia -- --
School of Broadcasting and Communication INR 150,000 Advertising & Public Relations
Mass Communication & Journalism
Broadcast Journalism
Journalism
Amity University INR 640,000 Human Resource Management
Journalism And Mass Communication
Marketing
Psychology
Law
Biotechnology
Chemistry
Civil Engineering
Information Technology
Environmental Science
Mathematics
Finance
Economics
English
Political Science
Physics
Computer Science And Engineering
Aerospace Engineering
Built Environment
Amity University INR 790,000 International
Jagran Lakecity University INR 200,000 Finance
Human Resource
Marketing
Business Analytics
Tourism And Hospitality Management
Entrepreneurship

MA Advertising & Public Relations Course Placements

College Name Location Average CTC (INR)
Indian Institute of Mass Communication (IIMC) Delhi 8-10 Lakhs
Mudra Institute of Communications (MICA) Ahmedabad 8-10 Lakhs
Symbiosis Institute of Media and Communication (SIMC) Pune 6-8 Lakhs
Xavier Institute of Communication (XIC) Mumbai 5-7 Lakhs
Manipal Institute of Communication (MIC) Manipal 4-6 Lakhs

MA Advertising & Public Relations Course Jobs and Salary

Specialization Average Salary (₹)
Branding and Marketing 7 - 8 Lakhs
International Advertising and PR 6 - 7 Lakhs
Digital Marketing and Communication 5 - 6 Lakhs
Healthcare Communications 5 - 6 Lakhs
Corporate Communication 5 - 6 Lakhs
Event Management 4 - 5 Lakhs

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