MMM (Master of Marketing Management) is a 2-year full time management course, with special emphasis on marketing, offered by renowned B-schools in India. The material gives the students in-depth knowledge of marketing concepts, theories, and practical applications that are essential to business.
Some key courses covered in an MMM program are: Marketing Research Methods - it covers the market analysis, research methodologies and data interpretation; Consumer Behavior - it peels the insight on consumer psychology and decision making; Brand Management - it works on building, sustaining and leveraging brand equity; Sales Force & Channel Management - distributing network design and running retail stores and merchandising; Integrated Marketing Communication - it includes advertising, personal selling and digital marketing.
Category | Detail |
---|---|
Degree Awarded | Master in Marketing Management (MMM) |
Program Length | Typically 1-2 years (full-time or part-time) |
Curriculum | Provides a comprehensive understanding of marketing principles and practices, preparing students for careers in marketing management. |
Coursework Examples | Marketing Strategy, Consumer Behavior, Market Research, Product Management, Branding, Pricing Strategies, Promotion Management, Digital Marketing, Sales Management |
Admission Requirements | Bachelor's degree in any field (business background preferred), strong academic record, work experience in marketing (may vary by program), GMAT/GRE scores (may be waived for some programs) |
Career Opportunities | Marketing Manager, Product Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, Sales Manager, Advertising Account Manager, Marketing Consultant |
1. Explore the MMM programs that line up to be perfect for you based on your interests and career goals.
2. Assemble your applications: send transcripts, tests scores, resume, essays, letters of recommendations, and any other relevant document.
3. Submit an online application form along with the required documents, which are due at the before-mentioned date.
4. (What would you say if you were invited to the MMM admissions committee for an interview).
5. Wait for the final decsion about the admission to the MMM program.
1. A 3-year bachelor's degree course from any stream with at least 50% marks from a recognized college will be the required criteria.
2. Together, all these factors make graduates in their last year of university an important part of the potential talent pool for companies.
3. I am not from any age group restriction for the course.
4. Entrance test, personal interview and others are the prerequisites for the students to gain an admission.
5. Hiring of people with a professional background is preferred.
6. Competency in communication and analyzing is required from the candidates.
7. A very elementary grasp of figures and calculations will do.
8. While both countries might have many similarities, there are some distinct differences that they still have.
GMAT: Tests analytical, quantitative, verbal and integrated reasoning aptitudes. Usually older for MMM applications, being ready for Master’s graduate business programs and marketing analysis.
GRE: Evaluates verbal reasoning, quantitative skills, and analytical writing. Several MMM programs may substitute GRE scores for GMAT results in their admission process.
TOEFL: Evaluates the level of English proficiency of the non-native speakers. A prerequisite for international applicants and also the language competency needed for good academic performance in the MMM programs.
IELTS: Just like TOEFL, IELTS tests the English level of non-native speakers. Frequently, it is needed for foreign applicants, which means the language proficiency for the course and communication is taken into account for MMM programs.
Course Title | Description |
---|---|
Marketing Management | Principles of marketing, including market analysis, consumer behavior, branding, and product development. |
Marketing Research | Methods for gathering and analyzing market data to inform marketing strategies and decision-making. |
Integrated Marketing Communication | Strategies for coordinating advertising, sales promotion, public relations, and direct marketing to create unified brand messages. |
Digital Marketing | Techniques for leveraging online channels such as social media, email, and search engines for marketing purposes. |
Strategic Marketing | Development and implementation of long-term marketing strategies to achieve organizational goals and competitive advantage. |
Tabulated below is the collection of the Top 5 Government Master in Marketing Management [MMM] Colleges in India with Fee Structure, including their key features.
Name of the institute | Location | Fees |
---|---|---|
Sydenham Institute of Management Studies, Research & Entrepreneurship Education | Mumbai, Maharashtra | INR 67,000 |
Sasmira The Synthetic and Art Silk Mill's Research Association | Mumbai, Maharashtra | INR 250,000 |
Aryabhatta Knowledge University | Patna, Bihar | INR 42,000 |
Mumbai University | Mumbai, Maharashtra | INR 146,000 |
Savitribai Phule Pune University | Pune, Maharashtra | INR 121,200 |
Tabulated below is the collection of the Top 9 Private Master in Marketing Management [MMM] Colleges in India with Fee Structure, including their key features.
Name of the institute | Location | Fees |
---|---|---|
Atharva Institute of Management Studies | Mumbai, Maharashtra | INR 215,000 |
ASM's Institute of Management & Computer Studies | Mumbai, Maharashtra | INR 115,500 |
DSRF Institute of Computer Science & Management Studies | Pune, Maharashtra | -- |
ASM Group of Institutes | Pune, Maharashtra | INR 650,000 |
Pramod Ram Ujagar Tiwari Saket Institute of Management | Kalyan, Maharashtra | INR 144,000 |
Parle Tilak Vidyalaya Associationâs Institute of Management | Mumbai, Maharashtra | INR 157,000 |
Arihant Institute of Management Studies | Pune, Maharashtra | -- |
Guru Nanak Institute of Management Studies | Mumbai, Maharashtra | INR 990,000 |
Prin. L. N. Welingkar Institute of Management Development & Research | Mumbai, Maharashtra | INR 700,000 |
College | Average CTC (INR LPA) |
---|---|
Indian Institute of Management (IIM) Ahmedabad | 25 |
Indian Institute of Management (IIM) Bangalore | 24 |
Indian Institute of Management (IIM) Calcutta | 23 |
Indian Institute of Management (IIM) Indore | 22 |
Indian Institute of Management (IIM) Kozhikode | 21 |
Indian Institute of Management (IIM) Lucknow | 20 |
Faculty of Management Studies (FMS), Delhi University | 18 |
Xavier School of Management (XLRI) | 17 |
Specialization | Average Salary (INR LPA) |
---|---|
General Marketing Management | 10-12 |
Brand Management | 8-10 |
Product Management | 12-15 |
Sales Management | 10-15 |
Marketing Analytics | 6-8 |