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#Admission2024

Master in Marketing Management (MMM) 2024: Admission Process, Eligibility

3 Years
Degree
Post Graduation
Full Time

MMM (Master of Marketing Management) is a 2-year full time management course, with special emphasis on marketing, offered by renowned B-schools in India. The material gives the students in-depth knowledge of marketing concepts, theories, and practical applications that are essential to business.

Some key courses covered in an MMM program are: Marketing Research Methods - it covers the market analysis, research methodologies and data interpretation; Consumer Behavior - it peels the insight on consumer psychology and decision making; Brand Management - it works on building, sustaining and leveraging brand equity; Sales Force & Channel Management - distributing network design and running retail stores and merchandising; Integrated Marketing Communication - it includes advertising, personal selling and digital marketing.

Master in Marketing Management [MMM] Highlights 2024

Category Detail
Degree Awarded Master in Marketing Management (MMM)
Program Length Typically 1-2 years (full-time or part-time)
Curriculum Provides a comprehensive understanding of marketing principles and practices, preparing students for careers in marketing management.
Coursework Examples Marketing Strategy, Consumer Behavior, Market Research, Product Management, Branding, Pricing Strategies, Promotion Management, Digital Marketing, Sales Management
Admission Requirements Bachelor's degree in any field (business background preferred), strong academic record, work experience in marketing (may vary by program), GMAT/GRE scores (may be waived for some programs)
Career Opportunities Marketing Manager, Product Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, Sales Manager, Advertising Account Manager, Marketing Consultant

Master in Marketing Management [MMM] Admission Process

1. Explore the MMM programs that line up to be perfect for you based on your interests and career goals. 

2. Assemble your applications: send transcripts, tests scores, resume, essays, letters of recommendations, and any other relevant document.

3. Submit an online application form along with the required documents, which are due at the before-mentioned date.  

4. (What would you say if you were invited to the MMM admissions committee for an interview). 

5. Wait for the final decsion about the admission to the MMM program.

MMM Eligibility

1. A 3-year bachelor's degree course from any stream with at least 50% marks from a recognized college will be the required criteria.

2. Together, all these factors make graduates in their last year of university an important part of the potential talent pool for companies.

3. I am not from any age group restriction for the course.

4. Entrance test, personal interview and others are the prerequisites for the students to gain an admission. 

5. Hiring of people with a professional background is preferred.

6. Competency in communication and analyzing is required from the candidates.

7. A very elementary grasp of figures and calculations will do.

8. While both countries might have many similarities, there are some distinct differences that they still have.

Master in Marketing Management [MMM] Entrance Exams

GMAT: Tests analytical, quantitative, verbal and integrated reasoning aptitudes. Usually older for MMM applications, being ready for Master’s graduate business programs and marketing analysis.

GRE: Evaluates verbal reasoning, quantitative skills, and analytical writing. Several MMM programs may substitute GRE scores for GMAT results in their admission process.

TOEFL: Evaluates the level of English proficiency of the non-native speakers. A prerequisite for international applicants and also the language competency needed for good academic performance in the MMM programs.

IELTS: Just like TOEFL, IELTS tests the English level of non-native speakers. Frequently, it is needed for foreign applicants, which means the language proficiency for the course and communication is taken into account for MMM programs.

Master in Marketing Management [MMM] Syllabus

Course Title Description
Marketing Management Principles of marketing, including market analysis, consumer behavior, branding, and product development.
Marketing Research Methods for gathering and analyzing market data to inform marketing strategies and decision-making.
Integrated Marketing Communication Strategies for coordinating advertising, sales promotion, public relations, and direct marketing to create unified brand messages.
Digital Marketing Techniques for leveraging online channels such as social media, email, and search engines for marketing purposes.
Strategic Marketing Development and implementation of long-term marketing strategies to achieve organizational goals and competitive advantage.

Top 5 Government Master in Marketing Management [MMM] Colleges in India with Fee Structure

Tabulated below is the collection of the Top 5 Government Master in Marketing Management [MMM] Colleges in India with Fee Structure, including their key features.

Name of the institute Location Fees
Sydenham Institute of Management Studies, Research & Entrepreneurship Education Mumbai, Maharashtra INR 67,000
Sasmira The Synthetic and Art Silk Mill's Research Association Mumbai, Maharashtra INR 250,000
Aryabhatta Knowledge University Patna, Bihar INR 42,000
Mumbai University Mumbai, Maharashtra INR 146,000
Savitribai Phule Pune University Pune, Maharashtra INR 121,200

Top 9 Private Master in Marketing Management [MMM] Colleges in India with Fee Structure

Tabulated below is the collection of the Top 9 Private Master in Marketing Management [MMM] Colleges in India with Fee Structure, including their key features.

Name of the institute Location Fees
Atharva Institute of Management Studies Mumbai, Maharashtra INR 215,000
ASM's Institute of Management & Computer Studies Mumbai, Maharashtra INR 115,500
DSRF Institute of Computer Science & Management Studies Pune, Maharashtra --
ASM Group of Institutes Pune, Maharashtra INR 650,000
Pramod Ram Ujagar Tiwari Saket Institute of Management Kalyan, Maharashtra INR 144,000
Parle Tilak Vidyalaya Association’s Institute of Management Mumbai, Maharashtra INR 157,000
Arihant Institute of Management Studies Pune, Maharashtra --
Guru Nanak Institute of Management Studies Mumbai, Maharashtra INR 990,000
Prin. L. N. Welingkar Institute of Management Development & Research Mumbai, Maharashtra INR 700,000

MMM Course Placements

MMM Course Jobs and Salary

Specialization Average Salary (INR LPA)
General Marketing Management 10-12
Brand Management 8-10
Product Management 12-15
Sales Management 10-15
Marketing Analytics 6-8
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