The Master in Marketing Management (MMM) is a complete postgraduate application designed to equip students with superior know-how and competencies within the discipline of advertising. The curriculum commonly covers a huge range of subjects, which include marketplace studies, customer behavior, logo control, digital advertising, and strategic marketing planning.
Students within the MMM application regularly engage in realistic, actual-global initiatives and case studies to broaden their analytical and problem-solving abilties. The coursework goals to offer a deep understanding of advertising concepts and their software in numerous enterprise environments.
The admission process for Master of Marketing Management (MMM) programs varies from institution to institution. However, most programs require applicants to have completed a Bachelor of Commerce (B.Com.) or a Bachelor of Business Administration (BBA) degree with a minimum of 50% marks. Some programs may also require applicants to take an entrance exam, such as the Common Admission Test (CAT), the Graduate Management Aptitude Test (GMAT), or the Master of Management Studies (MMS) entrance exam.
Step | Action |
---|---|
1 | Research MMM programs and select a few that interest you. |
2 | Visit the websites of the selected programs to learn about their admission requirements and deadlines. |
3 | Fill out and submit an online application form. |
4 | Submit transcripts from all undergraduate courses taken. |
5 | Submit letters of recommendation from two or three professors who can attest to your academic ability and research potential. |
6 | Take any required entrance exams (if applicable). |
7 | Attend an interview (optional). |
8 | Wait for admission decisions. |
9 | Once you have received acceptance offers from multiple programs, compare them carefully and choose the program that is the best fit for you. |
Educational Background:
Minimum GPA:
Work Experience:
Entrance Exams:
Language Proficiency:
Letters of Recommendation:
Statement of Purpose (SOP) or Personal Statement:
GMAT (Graduate Management Admission Test): The GMAT is a standardized test broadly used for admission to graduate commercial enterprise packages, along with Master in Marketing Management. It assesses analytical writing, integrated reasoning, quantitative, and verbal skills. A excessive GMAT score is regularly taken into consideration a high quality thing in the admissions manner, showcasing a candidate's readiness for advanced educational look at in enterprise-associated disciplines.
GRE (Graduate Record Examination): The GRE is a general standardized test normal by using many graduate applications, such as some Master in Marketing Management packages. It evaluates verbal reasoning, quantitative reasoning, and analytical writing skills. While no longer as enterprise-focused as the GMAT, a competitive GRE score can reinforce an utility and reveal a candidate's flair for graduate-stage coursework.
TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System): For non-native English audio system, those language skillability checks verify the capability to understand and use English in an educational setting. Master in Marketing Management packages regularly require this kind of assessments to make certain that students can effectively take part in coursework and discussions.
Semester | Subject | Course Content |
---|---|---|
1 | Principles of Marketing | Introduction to marketing, marketing concepts, and marketing strategies. |
1 | Consumer Behaviour | Introduction to consumer behaviour, consumer theories, and consumer decision-making process. |
1 | Marketing Research | Introduction to marketing research, marketing research methods, and data analysis techniques. |
2 | Brand Management | Introduction to brand management, brand strategy, and brand building. |
2 | Product Management | Introduction to product management, product development, and product lifecycle management. |
2 | Pricing Management | Introduction to pricing management, pricing strategies, and pricing tactics. |
3 | Distribution Management | Introduction to distribution management, distribution channels, and logistics management. |
3 | Retail Management | Introduction to retail management, retail formats, and retail strategies. |
3 | Sales Management | Introduction to sales management, sales process, and sales leadership. |
4 | Integrated Marketing Communications | Introduction to integrated marketing communications, marketing communication mix, and marketing communication strategies. |
4 | Marketing Analytics | Introduction to marketing analytics, marketing metrics, and data-driven marketing. |
4 | Strategic Marketing | Introduction to strategic marketing, marketing planning, and marketing implementation. |
Rank | College | Location | Fees (INR) |
---|---|---|---|
1 | Indian Institute of Management (IIM) Ahmedabad | Ahmedabad, Gujarat | 25,00,000 |
2 | Indian Institute of Management (IIM) Bangalore | Bangalore, Karnataka | 24,00,000 |
3 | Indian Institute of Management (IIM) Calcutta | Kolkata, West Bengal | 23,00,000 |
4 | Indian Institute of Management (IIM) Indore | Indore, Madhya Pradesh | 22,00,000 |
5 | Indian Institute of Management (IIM) Kozhikode | Kozhikode, Kerala | 21,00,000 |
6 | Indian Institute of Management (IIM) Lucknow | Lucknow, Uttar Pradesh | 20,00,000 |
7 | Faculty of Management Studies (FMS), Delhi University | Delhi | 18,00,000 |
8 | Xavier School of Management (XLRI) | Jamshedpur, Jharkhand | 17,00,000 |
9 | SP Jain Institute of Management and Research (SPJIMR) | Mumbai, Maharashtra | 16,00,000 |
10 | Symbiosis Institute of Business Management (SIMB) | Pune, Maharashtra | 15,00,000 |
Rank | College | Location | Fees (INR) |
---|---|---|---|
1 | Christ University | Bangalore, Karnataka | 1.5 - 3.05 lakh |
2 | Amity University | Noida, Uttar Pradesh | 2.2 - 6.36 lakh |
3 | SRM Institute of Science and Technology | Chennai, Tamil Nadu | 1.9 - 3.0 lakh |
4 | LPU | Phagwara, Punjab | 1.1 - 1.9 lakh |
5 | Symbiosis International University | Pune, Maharashtra | 1.5 - 2.3 lakh |
6 | Sharda University | Greater Noida, Uttar Pradesh | 1.3 - 2.1 lakh |
7 | Manipal Academy of Higher Education | Manipal, Karnataka | 2.4 - 3.5 lakh |
8 | VIT University | Vellore, Tamil Nadu | 2.8 - 4.0 lakh |
9 | Jain University | Bangalore, Karnataka | 70,000 - 1.5 lakh |
10 | Chandigarh University | Mohali, Punjab | 90,000 - 1.7 lakh |
College | Average CTC (INR LPA) |
---|---|
Indian Institute of Management (IIM) Ahmedabad | 25 |
Indian Institute of Management (IIM) Bangalore | 24 |
Indian Institute of Management (IIM) Calcutta | 23 |
Indian Institute of Management (IIM) Indore | 22 |
Indian Institute of Management (IIM) Kozhikode | 21 |
Indian Institute of Management (IIM) Lucknow | 20 |
Faculty of Management Studies (FMS), Delhi University | 18 |
Xavier School of Management (XLRI) | 17 |
Average Salary for Master in Marketing Management Graduates by Specialization
Specialization | Average Salary (INR LPA) |
---|---|
General Marketing Management | 10-12 |
Brand Management | 8-10 |
Product Management | 12-15 |
Sales Management | 10-15 |
Marketing Analytics | 6-8 |