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Master in Marketing Management (MMM) 2024: Admission Process, Eligibility

3 Years
Post Graduation
Full Time

Master in Marketing Management [MMM] Overview

The Master in Marketing Management (MMM) is a complete postgraduate application designed to equip students with superior know-how and competencies within the discipline of advertising. The curriculum commonly covers a huge range of subjects, which include marketplace studies, customer behavior, logo control, digital advertising, and strategic marketing planning.

Students within the MMM application regularly engage in realistic, actual-global initiatives and case studies to broaden their analytical and problem-solving abilties. The coursework goals to offer a deep understanding of advertising concepts and their software in numerous enterprise environments.

Master in Marketing Management [MMM] Admission Process

The admission process for Master of Marketing Management (MMM) programs varies from institution to institution. However, most programs require applicants to have completed a Bachelor of Commerce (B.Com.) or a Bachelor of Business Administration (BBA) degree with a minimum of 50% marks. Some programs may also require applicants to take an entrance exam, such as the Common Admission Test (CAT), the Graduate Management Aptitude Test (GMAT), or the Master of Management Studies (MMS) entrance exam.

Step Action
1 Research MMM programs and select a few that interest you.
2 Visit the websites of the selected programs to learn about their admission requirements and deadlines.
3 Fill out and submit an online application form.
4 Submit transcripts from all undergraduate courses taken.
5 Submit letters of recommendation from two or three professors who can attest to your academic ability and research potential.
6 Take any required entrance exams (if applicable).
7 Attend an interview (optional).
8 Wait for admission decisions.
9 Once you have received acceptance offers from multiple programs, compare them carefully and choose the program that is the best fit for you.

MMM Eligibility

  1. Educational Background:

    • A bachelor's degree from a recognized institution is typically a prerequisite.
    • The degree may need to be in a related field such as marketing, business administration, commerce, or a relevant discipline.
  2. Minimum GPA:

    • Many programs require a minimum grade point average (GPA) in undergraduate studies. This minimum GPA can vary, so it's essential to check the specific requirements of the institution.
  3. Work Experience:

    • While not always mandatory, some MMM programs may prefer or require applicants to have relevant work experience in marketing or a related field. This can vary, and some programs are designed for recent graduates.
  4. Entrance Exams:

    • Some institutions may require applicants to submit scores from standardized tests such as the GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination). However, not all programs have this requirement.
  5. Language Proficiency:

    • For international applicants, proficiency in the language of instruction (often English) may be required. This is usually demonstrated through standardized tests like the TOEFL or IELTS.
  6. Letters of Recommendation:

    • Some programs may require letters of recommendation from professors or employers to assess the applicant's qualifications and suitability for the program.
  7. Statement of Purpose (SOP) or Personal Statement:

    • Applicants may be required to submit a statement of purpose outlining their career goals, reasons for pursuing the MMM program, and how the program aligns with their aspirations.

Master in Marketing Management [MMM] Entrance Exams

  1. GMAT (Graduate Management Admission Test): The GMAT is a standardized test broadly used for admission to graduate commercial enterprise packages, along with Master in Marketing Management. It assesses analytical writing, integrated reasoning, quantitative, and verbal skills. A excessive GMAT score is regularly taken into consideration a high quality thing in the admissions manner, showcasing a candidate's readiness for advanced educational look at in enterprise-associated disciplines.

  2. GRE (Graduate Record Examination): The GRE is a general standardized test normal by using many graduate applications, such as some Master in Marketing Management packages. It evaluates verbal reasoning, quantitative reasoning, and analytical writing skills. While no longer as enterprise-focused as the GMAT, a competitive GRE score can reinforce an utility and reveal a candidate's flair for graduate-stage coursework.

  3. TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System): For non-native English audio system, those language skillability checks verify the capability to understand and use English in an educational setting. Master in Marketing Management packages regularly require this kind of assessments to make certain that students can effectively take part in coursework and discussions.

Master in Marketing Management [MMM] Syllabus

Semester Subject Course Content
1 Principles of Marketing Introduction to marketing, marketing concepts, and marketing strategies.
1 Consumer Behaviour Introduction to consumer behaviour, consumer theories, and consumer decision-making process.
1 Marketing Research Introduction to marketing research, marketing research methods, and data analysis techniques.
2 Brand Management Introduction to brand management, brand strategy, and brand building.
2 Product Management Introduction to product management, product development, and product lifecycle management.
2 Pricing Management Introduction to pricing management, pricing strategies, and pricing tactics.
3 Distribution Management Introduction to distribution management, distribution channels, and logistics management.
3 Retail Management Introduction to retail management, retail formats, and retail strategies.
3 Sales Management Introduction to sales management, sales process, and sales leadership.
4 Integrated Marketing Communications Introduction to integrated marketing communications, marketing communication mix, and marketing communication strategies.
4 Marketing Analytics Introduction to marketing analytics, marketing metrics, and data-driven marketing.
4 Strategic Marketing Introduction to strategic marketing, marketing planning, and marketing implementation.

Top 10 Government Master in Marketing Management [MMM] Colleges

Rank College Location Fees (INR)
1 Indian Institute of Management (IIM) Ahmedabad Ahmedabad, Gujarat 25,00,000
2 Indian Institute of Management (IIM) Bangalore Bangalore, Karnataka 24,00,000
3 Indian Institute of Management (IIM) Calcutta Kolkata, West Bengal 23,00,000
4 Indian Institute of Management (IIM) Indore Indore, Madhya Pradesh 22,00,000
5 Indian Institute of Management (IIM) Kozhikode Kozhikode, Kerala 21,00,000
6 Indian Institute of Management (IIM) Lucknow Lucknow, Uttar Pradesh 20,00,000
7 Faculty of Management Studies (FMS), Delhi University Delhi 18,00,000
8 Xavier School of Management (XLRI) Jamshedpur, Jharkhand 17,00,000
9 SP Jain Institute of Management and Research (SPJIMR) Mumbai, Maharashtra 16,00,000
10 Symbiosis Institute of Business Management (SIMB) Pune, Maharashtra 15,00,000

Top 10 Private MMM Colleges

Rank College Location Fees (INR)
1 Christ University Bangalore, Karnataka 1.5 - 3.05 lakh
2 Amity University Noida, Uttar Pradesh 2.2 - 6.36 lakh
3 SRM Institute of Science and Technology Chennai, Tamil Nadu 1.9 - 3.0 lakh
4 LPU Phagwara, Punjab 1.1 - 1.9 lakh
5 Symbiosis International University Pune, Maharashtra 1.5 - 2.3 lakh
6 Sharda University Greater Noida, Uttar Pradesh 1.3 - 2.1 lakh
7 Manipal Academy of Higher Education Manipal, Karnataka 2.4 - 3.5 lakh
8 VIT University Vellore, Tamil Nadu 2.8 - 4.0 lakh
9 Jain University Bangalore, Karnataka 70,000 - 1.5 lakh
10 Chandigarh University Mohali, Punjab 90,000 - 1.7 lakh

MMM Course Placements

MMM Course Jobs and Salary

  • Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products and services. They typically work in a variety of industries, such as advertising, retail, and consumer goods. The average salary for a Marketing Manager in India is INR 10-12 LPA.
  • Brand Manager: Brand managers are responsible for developing and managing brands. They typically work in consumer goods companies and are responsible for ensuring that the brand is consistent across all marketing channels. The average salary for a Brand Manager in India is INR 8-10 LPA.
  • Product Manager: Product managers are responsible for developing and launching new products. They typically work in technology companies and are responsible for the entire product lifecycle, from ideation to launch. The average salary for a Product Manager in India is INR 12-15 LPA.
  • Sales Manager: Sales managers are responsible for managing sales teams and developing sales strategies. They typically work in a variety of industries, such as IT, pharmaceuticals, and financial services. The average salary for a Sales Manager in India is INR 10-15 LPA.
  • Marketing Analyst: Marketing analysts collect and analyze data to help businesses make better marketing decisions. They typically work in market research firms or in-house marketing departments. The average salary for a Marketing Analyst in India is INR 6-8 LPA.

Average Salary for Master in Marketing Management Graduates by Specialization

Specialization Average Salary (INR LPA)
General Marketing Management 10-12
Brand Management 8-10
Product Management 12-15
Sales Management 10-15
Marketing Analytics 6-8

Master in Marketing Management [MMM] Overview 2024 FAQs

The application period varies however typically spans one to years of full-time observe.

Work experience is frequently desired however no longer constantly mandatory. Some applications cater to current graduates, while others fee expert revel in.

The curriculum consists of market studies, brand management, digital advertising, customer conduct, and strategic planning, amongst other key advertising and marketing disciplines.

Requirements range, however a few applications can also request GMAT, GRE, or language talent exams including TOEFL or IELTS.

Yes, many applications receive applicants from diverse instructional backgrounds, consisting of commercial enterprise, economics, or associated fields.

MMM packages regularly include real-international projects, case studies, and industry exposure to expand practical abilities, making graduates aggressive within the activity market.

Some programs offer specializations in regions like digital marketing, global advertising and marketing, or logo control to cater to particular career interests.

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