BBA Digital Marketing Admission 2024: Eligibility, Salary, Syllabus

GaganDeep

Senior Content Specialist | Updated On - Apr 9, 2024

The BBA Digital Marketing is a 3 -year undergraduate course and offers the students a profound knowledge about the digital marketing's various aspects. The courses cover areas which include search engine optimization(SEO), social media, email marketing, web analytics, online advertising, mobile marketing, and other related topics.

Students master in digital marketing strategy and campaigns creation, about digital marketing data analysis, consumer behavior online understanding, and of course leveraging the newest of digital technology and business for growth. The course of this program is incorporated with on-the-job learning and projects to provide future work experience to the students. 

BBA Digital Marketing Admission 2024

1. Educational Qualification: The applicants must have qualified for the higher secondary school certificate examination,10+2 or an equivalent examination from a state board, or a central board of secondary education with a minimum of 50% aggregate score. 

2. Entrance Test: Renowned colleges can do the same thing by holding their paper based or online competitive exams. Those who is going to pass this test will be given an opportunity to follow.

3. Application Process: Applications that will open from March to April are done every year. Documents have to be filed online or offline. Paper-works are generally needed. 

4. Documents Required: School report cards of 10th and 12th class, migration clearance certificate, character reference letter, passport photos and so on.

5. Selection Criteria: Selection is done either by 12th board or/and entrance test results and after that personal interview, academic record and extracurricular activities (as decided by the college policy). 

6. Fees: These fees vary among colleges, and the range is roughly from 1 to 4 lakh total (3 years) in private colleges. The Federal government's colleges are more affordable.

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BBA Digital Marketing Course Eligibility 2024

1. The candidate must be 10+2 Pass (or equivalent) with a pass from a recognized board. Those candidates who pass out from 12th grade under the Arts or Science or Commerce stream are be able to apply.

2. Minimum 50% marks in the 10th + 2or (45% for SC/ST) candidates. One college could be much more selective and will require a higher score.

3. Candidates should have an artistic flare for designing like graphics, content development and videos for our promotion. Knowing how to use digital tools can give you a head start on everybody else.

4. Strong communicational skills and writing are crucial as they entail content creation and marketing. 

5. Fundamentals of marketing are helpful but not crucial as are additional qualifications. The course will provide the participants with the top-notch digital marketing skills.

6. The ability to be prudent and solving problems. Should be persuaded to have a critical approach to thinking.

7. Being passionate about digital media and using social platforms is crucial to work with the media. Candidates must have the desire to deal with digital marketing live and breathe it.

8. Data analysis and Web analytics are the examples for tasks that which need a good eye of detail for their execution.

BBA Digital Marketing Entrance Exams

IPMAT (Integrated Program in Management Aptitude Test): IPMAT examines candidates proficiency in math and economics, language and reasoning which is the very core of digital marketing.

SET (Symbiosis Entrance Test): SET recognizes applicants’ capability of solving quantitative, verbal, and reasoning problems that attract eventual success in the digital marketing.

AIMA UGAT (Under Graduate Aptitude Test): AIMA UGAT certification is a proof of students' proficiency in both English, and the numbers and data evaluation, and reasoning, which are consequently applicable in digital marketing.

UGAT (Under Graduate Aptitude Test): UGAT evaluates applicants on elements like English language, numerical ability, and logical thinking which correspond to the skills necessary for digital marketing jobs.

NPAT (National Test for Programs After Twelfth): The tools in NPAT measure their ability to perform functions in quantitative, verbal, and logical reasoning, these being the requirements for a good job in digital marketing.

BHU UET (Banaras Hindu University Undergraduate Entrance Test): BHU UET evaluates applicants regarding their understandability of English language, skills in handling calculations, and logical reasoning, all being crucial for the future of digital marketing.

DU JAT (Delhi University Joint Admission Test): Digital marketing careers require a set of skills that are relevant in the areas of quantitative, quantitative, logic, and online marketing. This is what DU JAT tests the students.

CUET (Christ University Entrance Test): To measure the applicants' competence in data interpretation, language and problem-solving DUET is designed to be an important tool for online marketing.

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BBA Digital Marketing Syllabus 2024

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