A Bachelor of Business Administration (BBA) with a focus on Digital Marketing is a comprehensive undergraduate program designed to equip students with the knowledge and skills required to thrive in the fast-paced world of digital marketing. This specialized BBA program typically spans over three to four years and covers various core business subjects along with a deep dive into digital marketing strategies and techniques.
Students can expect to learn about fundamental business concepts such as marketing, management, finance, and economics while gaining a specific understanding of digital marketing channels, including social media, email marketing, SEO, content marketing, and data analytics. The curriculum often includes practical training, case studies, and internships to provide real-world exposure.
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Common Admission Test (CAT): CAT is a fairly aggressive entrance examination in India, mainly for admission to prestigious commercial enterprise faculties supplying a Master of Business Administration (MBA) degree. However, a few institutions may also recall CAT scores for admission to specialized BBA programs. CAT assesses candidates' competencies in quantitative ability, facts interpretation, verbal capacity, and logical reasoning. Scoring well in CAT can drastically enhance your chances of getting into a pinnacle-tier organization for a BBA in Digital Marketing.
Management Aptitude Test (MAT): MAT is another famous front examination in India well-known via a huge range of BBA applications. It evaluates a candidate's skillability in language comprehension, mathematical abilities, information analysis, and important reasoning. MAT rankings are extensively used for admissions into BBA publications, which includes Digital Marketing specializations.
Symbiosis Entrance Test (SET): SET is conducted by Symbiosis International (Deemed University) for admissions to its numerous undergraduate programs, including BBA. Symbiosis gives BBA applications with specializations like Digital Marketing. The SET examination assesses applicants' aptitude in quantitative, analytical, and verbal competencies.
Undergraduate Common Entrance Examination for Design (UCEED): UCEED is an front examination used for admission into the B.Des program at the Indian Institute of Technology (IIT). While frequently for design packages, it is probably applicable for BBA in Digital Marketing packages that target layout and aesthetics in advertising.
Institution-Specific Exams: Some universities or colleges might also have their very own front checks for BBA packages with a specialization in Digital Marketing. These tests may be tailored to assess your expertise of business basics and virtual advertising ideas precise to their curriculum.
Bachelor of Business Administration [BBA] (Digital Marketing) Syllabus
|Introduction to Digital Marketing||This subject covers the basic concepts of digital marketing, such as the different types of digital marketing channels, the digital marketing landscape, and the digital marketing process. It also covers the different ways to measure and track the success of digital marketing campaigns.|
|Search Engine Optimization (SEO)||This subject covers the principles and practices of SEO, such as keyword research, on-page optimization, and link building. It also covers the different types of search engines and how to rank websites in search engine results pages (SERPs).|
|Social Media Marketing (SMM)||This subject covers the principles and practices of SMM, such as social media platform selection, content creation, and social media engagement. It also covers the different types of social media advertising and how to create effective social media marketing campaigns.|
|Pay-per-Click (PPC) Advertising||This subject covers the principles and practices of PPC advertising, such as keyword targeting, ad creation, and bidding strategies. It also covers the different PPC platforms, such as Google AdWords and Bing Ads.|
|Content Marketing||This subject covers the principles and practices of content marketing, such as content creation, content distribution, and content promotion. It also covers the different types of content marketing and how to create a successful content marketing strategy.|
|Web Analytics||This subject covers the principles and practices of web analytics, such as data collection, data analysis, and data reporting. It also covers the different web analytics tools, such as Google Analytics and Adobe Analytics.|
|Digital Marketing Strategy||This subject covers the principles and practices of digital marketing strategy, such as digital marketing goal setting, digital marketing target audience identification, and digital marketing channel selection. It also covers how to develop and implement an effective digital marketing strategy.|
|College Name||Location||Fees (Annual)|
|Shaheed Sukhdev College of Business Studies||New Delhi||INR 15,000|
|Shri Ram College of Commerce||New Delhi||INR 18,000|
|Loyola College||Chennai||INR 17,000|
|Christ University||Bengaluru||INR 16,000|
|Hindu College||Delhi||INR 19,000|
|St. Xavier's College (Autonomous)||Mumbai||INR 20,000|
|Narsee Monjee Institute of Management Studies||Mumbai||INR 21,000|
|Symbiosis Institute of Management Studies||Pune||INR 22,000|
|Indian Institute of Management Ahmedabad (IIM Ahmedabad)||Ahmedabad||INR 23,000|
|College Name||Location||Fees (Annual)|
|NMIMS University||Mumbai||INR 3.5 lakhs|
|Symbiosis Institute of Management Studies||Pune||INR 3 lakhs|
|Welingkar Institute of Management||Mumbai||INR 2.75 lakhs|
|Jain University||Bengaluru||INR 2.5 lakhs|
|Manipal University||Manipal||INR 2.25 lakhs|
|Amity University||Noida||INR 2 lakhs|
|Lovely Professional University||Phagwara||INR 1.75 lakhs|
|IMT Ghaziabad||Ghaziabad||INR 1.5 lakhs|
|SRM University||Chennai||INR 1.25 lakhs|
|IIIT-Delhi||Delhi||INR 1 lakh|
|VIT University||Vellore||INR 75,000|
BBA in Digital Marketing graduates are in high demand in the Indian corporate sector. The average CTC (cost to company) for BBA in Digital Marketing graduates ranges from INR 3 lakhs to INR 5 lakhs per annum, depending on the college and the company in which they are placed.
Here is a table of the average CTC for BBA in Digital Marketing graduates in some of the top colleges in India:
|College Name||Average CTC (INR lakhs per annum)|
|NMIMS University, Mumbai||5 lakhs|
|Symbiosis Institute of Management Studies, Pune||4.75 lakhs|
|Welingkar Institute of Management, Mumbai||4.5 lakhs|
|Jain University, Bengaluru||4.25 lakhs|
|Manipal University, Manipal||4 lakhs|
|Amity University, Noida||3.75 lakhs|
|Lovely Professional University, Phagwara||3.5 lakhs|
|IMT Ghaziabad, Ghaziabad||3.25 lakhs|
|SRM University, Chennai||3 lakhs|
|Job Title||Specialization||Average Salary (INR lakhs per annum)|
|Digital Marketing Manager||General Digital Marketing||5 lakhs|
|SEO Specialist||Search Engine Optimization (SEO)||4.75 lakhs|
|Social Media Marketing Specialist||Social Media Marketing (SMM)||4.5 lakhs|
|Pay-per-Click (PPC) Specialist||Pay-per-Click (PPC) Advertising||4.25 lakhs|
|Content Marketing Specialist||Content Marketing||4 lakhs|
|Email Marketing Specialist||Email Marketing||3.75 lakhs|
|Affiliate Marketing Specialist||Affiliate Marketing||3.5 lakhs|
|Mobile Marketing Specialist||Mobile Marketing||3.25 lakhs|
|Video Marketing Specialist||Video Marketing||3 lakhs|
|E-commerce Marketing Specialist||E-commerce Marketing||2.75 lakhs|
|Digital Marketing Executive||General Digital Marketing||2.5 lakhs|