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BBA Digital Marketing 2024: Admission Process, Eligibility, Entrance Exams

3 Years
Full Time

Bachelor of Business Administration [BBA] (Digital Marketing) Overview

A Bachelor of Business Administration (BBA) with a focus on Digital Marketing is a comprehensive undergraduate program designed to equip students with the knowledge and skills required to thrive in the fast-paced world of digital marketing. This specialized BBA program typically spans over three to four years and covers various core business subjects along with a deep dive into digital marketing strategies and techniques.

Students can expect to learn about fundamental business concepts such as marketing, management, finance, and economics while gaining a specific understanding of digital marketing channels, including social media, email marketing, SEO, content marketing, and data analytics. The curriculum often includes practical training, case studies, and internships to provide real-world exposure.

Bachelor of Business Administration [BBA] (Digital Marketing) Admission Process

  1. Meet the eligibility standards. Most universities require candidates to have passed 10+2 with a minimum mixture of 50% from a diagnosed board of training. Some universities may additionally require applicants to have a particular score in Mathematics or English.
  2. Apply to the university of your desire. You can practice to universities on-line or offline. If you're applying online, you may want to create an account and fill out the software form. If you're making use of offline, you may need to download the software shape from the university internet site and put up it with the aid of mail or in man or woman.
  3. Submit the specified files. The required documents might also range from university to university. However, some not unusual documents encompass:
    • Mark sheets and certificate of your previous education
    • Entrance exam scores (if relevant)
    • Letters of recommendation (if relevant)
    • Personal announcement (if applicable)
    • Passport length pix
  4. Pay the utility fee. Most universities price an software fee. The price is normally non-refundable.
  5. Appear for the non-public interview (if relevant). Some universities might also conduct a private interview as a part of the admission procedure. The interview is an opportunity for the university to research greater approximately you and your interest in the program.
  6. Receive the offer letter. If you're decided on for admission, you will acquire a proposal letter from the university.
  7. Accept the offer and pay the prices. Once you've got regularly occurring the provide, you'll want to pay the charges to affirm your admission.

Bachelor of Business Administration [BBA] (Digital Marketing) Eligibility

  1. Educational Qualifications:

    • High School Diploma or its equivalent, which includes a secondary school certificates.
    • Some establishments may additionally require a minimum GPA or standardized check ratings, like the SAT or ACT.
  2. Language Proficiency:

    • Proficiency in the language of coaching, that is frequently English. Non-local English audio system may additionally want to provide evidence of English language skillability through tests like IELTS or TOEFL.
  3. Application:

    • Complete the university's or faculty's software system, which typically involves submitting an software shape and required documents.
  4. Personal Statement or Essay:

    • Some establishments may additionally require a private announcement, essay, or assertion of purpose explaining your hobby inside the BBA application and why you need to specialize in Digital Marketing.
  5. Letters of Recommendation:

    • Submit letters of recommendation from instructors, mentors, or employers who can vouch on your instructional or professional abilities.
  6. Interview:

    • Some establishments may also require an interview as part of the admission process.

Bachelor of Business Administration [BBA] (Digital Marketing) Entrance Exams

  1. Common Admission Test (CAT): CAT is a fairly aggressive entrance examination in India, mainly for admission to prestigious commercial enterprise faculties supplying a Master of Business Administration (MBA) degree. However, a few institutions may also recall CAT scores for admission to specialized BBA programs. CAT assesses candidates' competencies in quantitative ability, facts interpretation, verbal capacity, and logical reasoning. Scoring well in CAT can drastically enhance your chances of getting into a pinnacle-tier organization for a BBA in Digital Marketing.

  2. Management Aptitude Test (MAT): MAT is another famous front examination in India well-known via a huge range of BBA applications. It evaluates a candidate's skillability in language comprehension, mathematical abilities, information analysis, and important reasoning. MAT rankings are extensively used for admissions into BBA publications, which includes Digital Marketing specializations.

  3. Symbiosis Entrance Test (SET): SET is conducted by Symbiosis International (Deemed University) for admissions to its numerous undergraduate programs, including BBA. Symbiosis gives BBA applications with specializations like Digital Marketing. The SET examination assesses applicants' aptitude in quantitative, analytical, and verbal competencies.

  4. Undergraduate Common Entrance Examination for Design (UCEED): UCEED is an front examination used for admission into the B.Des program at the Indian Institute of Technology (IIT). While frequently for design packages, it is probably applicable for BBA in Digital Marketing packages that target layout and aesthetics in advertising.

  5. Institution-Specific Exams: Some universities or colleges might also have their very own front checks for BBA packages with a specialization in Digital Marketing. These tests may be tailored to assess your expertise of business basics and virtual advertising ideas precise to their curriculum.

Bachelor of Business Administration [BBA] (Digital Marketing) Syllabus

Syllabus  Syllabus Detail
Introduction to Digital Marketing This subject covers the basic concepts of digital marketing, such as the different types of digital marketing channels, the digital marketing landscape, and the digital marketing process. It also covers the different ways to measure and track the success of digital marketing campaigns.
Search Engine Optimization (SEO) This subject covers the principles and practices of SEO, such as keyword research, on-page optimization, and link building. It also covers the different types of search engines and how to rank websites in search engine results pages (SERPs).
Social Media Marketing (SMM) This subject covers the principles and practices of SMM, such as social media platform selection, content creation, and social media engagement. It also covers the different types of social media advertising and how to create effective social media marketing campaigns.
Pay-per-Click (PPC) Advertising This subject covers the principles and practices of PPC advertising, such as keyword targeting, ad creation, and bidding strategies. It also covers the different PPC platforms, such as Google AdWords and Bing Ads.
Content Marketing This subject covers the principles and practices of content marketing, such as content creation, content distribution, and content promotion. It also covers the different types of content marketing and how to create a successful content marketing strategy.
Web Analytics This subject covers the principles and practices of web analytics, such as data collection, data analysis, and data reporting. It also covers the different web analytics tools, such as Google Analytics and Adobe Analytics.
Digital Marketing Strategy This subject covers the principles and practices of digital marketing strategy, such as digital marketing goal setting, digital marketing target audience identification, and digital marketing channel selection. It also covers how to develop and implement an effective digital marketing strategy.

Top 10 Government Bachelor of Business Administration [BBA] (Digital Marketing) Colleges

College Name Location Fees (Annual)
Shaheed Sukhdev College of Business Studies New Delhi INR 15,000
Shri Ram College of Commerce New Delhi INR 18,000
Loyola College Chennai INR 17,000
Christ University Bengaluru INR 16,000
Hindu College Delhi INR 19,000
St. Xavier's College (Autonomous) Mumbai INR 20,000
Narsee Monjee Institute of Management Studies Mumbai INR 21,000
Symbiosis Institute of Management Studies Pune INR 22,000
Indian Institute of Management Ahmedabad (IIM Ahmedabad) Ahmedabad INR 23,000

Top 10 Private Bachelor of Business Administration [BBA] (Digital Marketing) Colleges

College Name Location Fees (Annual)
NMIMS University Mumbai INR 3.5 lakhs
Symbiosis Institute of Management Studies Pune INR 3 lakhs
Welingkar Institute of Management Mumbai INR 2.75 lakhs
Jain University Bengaluru INR 2.5 lakhs
Manipal University Manipal INR 2.25 lakhs
Amity University Noida INR 2 lakhs
Lovely Professional University Phagwara INR 1.75 lakhs
IMT Ghaziabad Ghaziabad INR 1.5 lakhs
SRM University Chennai INR 1.25 lakhs
IIIT-Delhi Delhi INR 1 lakh
VIT University Vellore INR 75,000

Bachelor of Business Administration [BBA] (Digital Marketing) Course Placements

BBA in Digital Marketing graduates are in high demand in the Indian corporate sector. The average CTC (cost to company) for BBA in Digital Marketing graduates ranges from INR 3 lakhs to INR 5 lakhs per annum, depending on the college and the company in which they are placed.

Here is a table of the average CTC for BBA in Digital Marketing graduates in some of the top colleges in India:

College Name Average CTC (INR lakhs per annum)
NMIMS University, Mumbai 5 lakhs
Symbiosis Institute of Management Studies, Pune 4.75 lakhs
Welingkar Institute of Management, Mumbai 4.5 lakhs
Jain University, Bengaluru 4.25 lakhs
Manipal University, Manipal 4 lakhs
Amity University, Noida 3.75 lakhs
Lovely Professional University, Phagwara 3.5 lakhs
IMT Ghaziabad, Ghaziabad 3.25 lakhs
SRM University, Chennai 3 lakhs

Bachelor of Business Administration [BBA] (Digital Marketing) Course Jobs and Salary

Job Title Specialization Average Salary (INR lakhs per annum)
Digital Marketing Manager General Digital Marketing 5 lakhs
SEO Specialist Search Engine Optimization (SEO) 4.75 lakhs
Social Media Marketing Specialist Social Media Marketing (SMM) 4.5 lakhs
Pay-per-Click (PPC) Specialist Pay-per-Click (PPC) Advertising 4.25 lakhs
Content Marketing Specialist Content Marketing 4 lakhs
Email Marketing Specialist Email Marketing 3.75 lakhs
Affiliate Marketing Specialist Affiliate Marketing 3.5 lakhs
Mobile Marketing Specialist Mobile Marketing 3.25 lakhs
Video Marketing Specialist Video Marketing 3 lakhs
E-commerce Marketing Specialist E-commerce Marketing 2.75 lakhs
Digital Marketing Executive General Digital Marketing 2.5 lakhs

Bachelor of Business Administration [BBA] (Digital Marketing) Overview 2024 FAQs

Graduates can pursue roles like virtual marketing supervisor, social media strategist, search engine optimization expert, and extra in numerous industries.

Yes, the program equips you with vital talents for running your very own virtual advertising and marketing commercial enterprise or startups.

Many packages consist of internships and practical studies to offer actual-global publicity and construct your portfolio.

The program normally spans three to four years, relying at the group and country.

Yes, many BBA packages welcome college students from diverse academic backgrounds.

Some applications may additionally provide the risk to concentrate on precise regions of virtual marketing like e-trade, data analytics, or social media advertising.

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