The curriculum often includes advanced marketing strategies, market research, consumer behavior analysis, branding, digital marketing, and integrated marketing communications. Students learn to develop effective marketing plans, execute targeted advertising campaigns, and analyze marketing metrics. They also gain insights into emerging marketing trends and technologies.
In addition to theoretical knowledge, the program may include practical components such as case studies, industry projects, and internships to provide students with hands-on experience. Advanced marketing courses often incorporate the latest digital marketing tools and techniques, preparing students to navigate the ever-evolving digital landscape.
| Feature | Description |
|---|---|
| Duration | 1-2 years |
| Eligibility | 10+2 with a minimum of 50% marks |
| Admission | Merit-based |
| Course Structure | A combination of theory and practical classes |
| Syllabus | Covers a wide range of topics related to marketing, including: |
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| Eligibility Criteria | Description |
|---|---|
| Educational Qualification | 10+2 or equivalent examination with a minimum of 50% marks from a recognized board. |
| Subjects | Subjects studied in 10+2 should include any of the following subjects: Marketing, Business Studies, Economics, Commerce, Mathematics or any other relevant subject. |
| Age Limit | No age limit for admission. Some institutions may have age limit criteria. |
| Entrance Exam | Some institutions may conduct entrance exams for admission. |
| Personal Interview | Some institutions may conduct personal interviews for admission. |
| English Language Proficiency | May require a minimum proficiency in English language. |
| Work Experience | Work experience in marketing or a related field may be preferred. |
| Exam Name | Colleges Accepting the Exam | Location |
|---|---|---|
| Management Aptitude Test (MAT) | Symbiosis Institute of Management Studies (SIMS), Pune; Xavier Institute of Management Studies (XIMS), Bangalore; Institute of Management Technology (IMT), Ghaziabad; NMIMS Hyderabad | Pune, Bangalore, Ghaziabad, Hyderabad |
| National Management Aptitude Test (NMAT) | Lovely Professional University (LPU), Jalandhar; Narsee Monjee Institute of Management Studies (NMIMS), Mumbai; Birla Institute of Management Technology (BIMTECH), Noida; Xavier Institute of Management Studies (XIMS), Mumbai | Jalandhar, Mumbai, Noida, Mumbai |
| Common Admission Test (CAT) | Indian Institute of Management (IIM) Ahmedabad, Bangalore, Calcutta, Indore, Lucknow, Kozhikode, Trichy, Udaipur, Rohtak, Ranchi, Raipur, Nagaland | Ahmedabad, Bangalore, Calcutta, Indore, Lucknow, Kozhikode, Trichy, Udaipur, Rohtak, Ranchi, Raipur, Nagaland |
| Graduate Management Admission Test (GMAT) | XLRI Jamshedpur; MDI Gurgaon; SP Jain Institute of Management & Research, Mumbai; IIM Ahmedabad, Bangalore, Calcutta, Kozhikode | Jamshedpur, Gurgaon, Mumbai, Ahmedabad, Bangalore, Calcutta, Kozhikode |
| Symbiosis National Aptitude Test (SNAP) | Symbiosis Institute of Management Studies (SIMS), Pune; Symbiosis Institute of Business Management (SIBM), Pune; Symbiosis Institute of Computer Studies and Research (SICSR), Pune; Symbiosis Institute of International Business (SIIB), Pune | Pune |
| Semester | Subject | Description |
|---|---|---|
| 1 | Introduction to Marketing | Definition of marketing, the marketing process, the role of marketing in organizations, the marketing environment, marketing planning, and marketing ethics. |
| 1 | Marketing Research | The importance of marketing research, the marketing research process, primary and secondary data collection methods, data analysis and interpretation, and marketing research report writing. |
| 1 | Consumer Behavior | Understanding consumer behavior, factors influencing consumer behavior, consumer decision-making process, consumer segmentation, and consumer research. |
| 2 | Marketing Planning | Developing a marketing plan, setting marketing objectives, defining target markets, identifying marketing strategies, and developing marketing programs. |
| 2 | Advertising | The role of advertising in marketing, advertising objectives, advertising strategies, advertising media, and advertising campaign evaluation. |
| 2 | Public Relations | The role of public relations in marketing, public relations objectives, public relations strategies, public relations tools and techniques, and public relations evaluation. |
| 3 | Digital Marketing | The role of digital marketing in marketing, digital marketing channels, search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, and content marketing. |
| 3 | Sales and Distribution Management | The importance of sales and distribution management, the sales process, sales organization, sales force management, distribution channels, and logistics management. |
| 3 | International Marketing | The global marketing environment, international marketing strategies, international trade regulations, and exporting and importing procedures. |
| 4 | Retail Marketing | The retail industry, retail marketing strategies, retail store management, customer relationship management (CRM), and e-tailing. |
| 4 | Marketing Management | The role of marketing management in organizations, marketing decision-making, marketing budgeting, marketing control, and marketing ethics. |
| Subject | Description |
|---|---|
| Introduction to Marketing | Provides a foundation in the principles and concepts of marketing, including the marketing process, the marketing environment, and the role of marketing in organizations. |
| Marketing Research | Covers the methods and techniques used to collect, analyze, and interpret marketing data to make informed marketing decisions. |
| Consumer Behavior | Explores the factors that influence consumer behavior, such as demographics, psychographics, and social factors, and how to apply this understanding to develop effective marketing strategies. |
| Marketing Planning | Guides students in developing a comprehensive marketing plan, including setting marketing objectives, identifying target markets, and developing marketing strategies and programs. |
| Advertising | Delves into the principles and practices of advertising, including advertising objectives, creative strategies, media selection, and campaign evaluation. |
| Public Relations | Examines the role of public relations in building and maintaining positive relationships with key stakeholders, such as customers, employees, and the media. |
| Digital Marketing | Focuses on the use of digital technologies to reach and engage target audiences, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, and email marketing. |
| Sales and Distribution Management | Covers the sales process, sales organization, sales force management, distribution channels, and logistics management, enabling students to understand the entire sales and distribution cycle. |
| International Marketing | Explores the global marketing environment, international marketing strategies, trade regulations, and exporting and importing procedures to prepare students for marketing in a global context. |
| Marketing Management | Provides an overview of the role of marketing management in organizations, including marketing decision-making, marketing budgeting, marketing control, and marketing ethics. |
| Retail Marketing | Delves into the retail industry, retail marketing strategies, retail store management, customer relationship management (CRM), and e-tailing, preparing students for the specific challenges and opportunities of retail marketing. |
| Specialization | Focus |
|---|---|
| Digital Marketing | Emphasizes the use of digital platforms and channels to reach, engage, and convert customers. It covers topics like search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, and content marketing. |
| Brand Management | Delves into the creation, development, and management of brands. It covers topics like brand positioning, brand identity, brand equity, and brand extension. |
| Advertising and Public Relations | Focuses on creating and managing effective advertising and public relations campaigns. It covers topics like advertising objectives, creative strategies, media selection, campaign evaluation, public relations strategies, and public relations tools and techniques. |
| Consumer Behavior and Market Research | Explores the factors that influence consumer behavior and how to use market research to understand and respond to consumer needs. It covers topics like consumer psychology, consumer decision-making, primary and secondary data collection methods, data analysis and interpretation, and marketing research report writing. |
| Sales and Distribution Management | Emphasizes the effective management of the sales process, sales force, and distribution channels. It covers topics like sales forecasting, sales techniques, sales channel management, and logistics management. |
| Retail Marketing | Focuses on the unique aspects of marketing in the retail industry. It covers topics like retail store management, customer relationship management (CRM), e-tailing, and omnichannel marketing. |
| International Marketing | Prepares students for the challenges and opportunities of marketing in a global context. It covers topics like international marketing strategies, trade regulations, exporting and importing procedures, and cross-cultural marketing. |
| Rank | College Name | Location | Annual Fees (Approximate) |
|---|---|---|---|
| 1 | Indian Institute of Management Ahmedabad | Ahmedabad | INR 2.5-3.5 LPA |
| 2 | Indian Institute of Management Bangalore | Bangalore | INR 2-3 LPA |
| 3 | Indian Institute of Management Calcutta | Kolkata | INR 2-3 LPA |
| 4 | Management Development Institute Gurgaon | Gurgaon | INR 3-4 LPA |
| 5 | Narsee Monjee Institute of Management Studies Mumbai | Mumbai | INR 2.5-3.5 LPA |
| 6 | Symbiosis Institute of Business Management Pune | Pune | INR 2-3 LPA |
| 7 | SP Jain Institute of Management & Research Mumbai | Mumbai | INR 3-4 LPA |
| 8 | Xavier Institute of Management Studies Jamshedpur | Jamshedpur | INR 2-3 LPA |
| 9 | Birla Institute of Management Technology Noida | Noida | INR 2.5-3.5 LPA |
| 10 | NMIMS Hyderabad | Hyderabad | INR 2-3 LPA |
| Rank | College Name | Location | Fees |
|---|---|---|---|
| 1 | Symbiosis Institute of Management Studies (SIMS) | Pune | INR 2.5-3.5 LPA |
| 2 | Xavier Institute of Management Studies (XIMS) | Bangalore | INR 2.5-3.5 LPA |
| 3 | Institute of Management Technology (IMT) | Ghaziabad | INR 2.5-3.5 LPA |
| 4 | Narsee Monjee Institute of Management Studies (NMIMS) | Mumbai | INR 2.5-3.5 LPA |
| 5 | Birla Institute of Management Technology (BIMTECH) | Noida | INR 2-3 LPA |
| 6 | SP Jain Institute of Management and Research | Mumbai | INR 3-4 LPA |
| 7 | Management Development Institute (MDI) | Gurgaon | INR 3-4 LPA |
| 8 | Indian Institute of Management Ahmedabad | Ahmedabad | INR 2.5-3.5 LPA |
| 9 | Indian Institute of Management Bangalore | Bangalore | INR 2-3 LPA |
| 10 | Indian Institute of Management Calcutta | Kolkata | INR 2-3 LPA |
| College | Location | Average CTC |
|---|---|---|
| Indian Institute of Management Ahmedabad | Ahmedabad | INR 10-15 LPA |
| Indian Institute of Management Bangalore | Bangalore | INR 9-12 LPA |
| Indian Institute of Management Calcutta | Kolkata | INR 8-10 LPA |
| Management Development Institute Gurgaon | Gurgaon | INR 7-9 LPA |
| Narsee Monjee Institute of Management Studies Mumbai | Mumbai | INR 6-8 LPA |
| Symbiosis Institute of Business Management Pune | Pune | INR 5-7 LPA |
| SP Jain Institute of Management & Research Mumbai | Mumbai | INR 6-8 LPA |
| Xavier Institute of Management Studies Jamshedpur | Jamshedpur | INR 5-7 LPA |
| Birla Institute of Management Technology Noida | Noida | INR 5-7 LPA |
| NMIMS Hyderabad | Hyderabad | INR 5-7 LPA |
| Job Title | Salary Range (INR) |
|---|---|
| Marketing Executive | INR 2-4 LPA |
| Marketing Specialist | INR 3-5 LPA |
| Marketing Manager | INR 4-6 LPA |
| Brand Manager | INR 5-7 LPA |
| Public Relations Specialist | INR 3-5 LPA |
| Digital Marketing Specialist | INR 3-5 LPA |
| Sales Executive | INR 2-4 LPA |
| Account Executive | INR 3-5 LPA |
| Retail Marketing Manager | INR 4-6 LPA |
| Marketing Consultant | INR 5-7 LPA |
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