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The Advanced Certificate in Marketing is a 1-year course where students are exposed to the detailed concepts of marketing principles and ideas which are essential in the real world. With undergraduates who are wide-eyed and eager to learn, the curriculum touches on issues including market research, consumer behavior, sales management, digital marketing, services marketing, retail management, rural and agricultural marketing, and international marketing.
While they will take part in the creation of an integrated marketing communication plan, that will encompass a variety of means, they will also acquire insights into marketing analysis and metrics and will gain knowledge on the intricacies of devising distribution strategies. The courses of this program are traditionally 2 semesters of classroom learning as well as projects, case studies and internships, which are elements of practical training. Few institutes provide an industrial visit, lecturers visit from the marker and most of these colleges organize national level conference in the curriculum.
| Feature | Description |
|---|---|
| Duration | 1-2 years |
| Eligibility | 10+2 with a minimum of 50% marks |
| Admission | Merit-based |
| Course Structure | A combination of theory and practical classes |
| Syllabus | Covers a wide range of topics related to marketing, including: |
1. In their application for admissions, international students should indicate proficiency in English language via standardized tests which are IELTS or TOEFL.
2. Decisions on an admissions are based on the criteria of academic performance, relevant labour experience and the appropriate of candidate’s goals with the program outcomes.
3. The candidates may get an interview question as one assessment process among others.
4. Application submissions deadlines are usually dependent on the entry application schedule.
5. The course is proof that an effective live learning can be achieved through engaging lectures, case studies and industry projects.
6. By the end of these courses winners will get the skills and experience in spheres like market research, branding, online marketing and strategic planning.
| Eligibility Criteria | Description |
|---|---|
| Educational Qualification | 10+2 or equivalent examination with a minimum of 50% marks from a recognized board. |
| Subjects | Subjects studied in 10+2 should include any of the following subjects: Marketing, Business Studies, Economics, Commerce, Mathematics or any other relevant subject. |
| Age Limit | No age limit for admission. Some institutions may have age limit criteria. |
| Entrance Exam | Some institutions may conduct entrance exams for admission. |
| Personal Interview | Some institutions may conduct personal interviews for admission. |
| English Language Proficiency | May require a minimum proficiency in English language. |
| Work Experience | Work experience in marketing or a related field may be preferred. |
| Subject | Description |
|---|---|
| Introduction to Marketing | Definition of marketing, the marketing process, the role of marketing in organizations, the marketing environment, marketing planning, and marketing ethics. |
| Marketing Research | The importance of marketing research, the marketing research process, primary and secondary data collection methods, data analysis and interpretation, and marketing research report writing. |
| Consumer Behavior | Understanding consumer behavior, factors influencing consumer behavior, consumer decision-making process, consumer segmentation, and consumer research. |
| Marketing Planning | Developing a marketing plan, setting marketing objectives, defining target markets, identifying marketing strategies, and developing marketing programs. |
| Advertising | The role of advertising in marketing, advertising objectives, advertising strategies, advertising media, and advertising campaign evaluation. |
| Public Relations | The role of public relations in marketing, public relations objectives, public relations strategies, public relations tools and techniques, and public relations evaluation. |
| Digital Marketing | The role of digital marketing in marketing, digital marketing channels, search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, and content marketing. |
| Sales and Distribution Management | The importance of sales and distribution management, the sales process, sales organization, sales force management, distribution channels, and logistics management. |
| International Marketing | The global marketing environment, international marketing strategies, international trade regulations, and exporting and importing procedures. |
| Retail Marketing | The retail industry, retail marketing strategies, retail store management, customer relationship management (CRM), and e-tailing. |
| Marketing Management | The role of marketing management in organizations, marketing decision-making, marketing budgeting, marketing control, and marketing ethics. |
| Subject | Description |
|---|---|
| Introduction to Marketing | Provides a foundation in the principles and concepts of marketing, including the marketing process, the marketing environment, and the role of marketing in organizations. |
| Marketing Research | Covers the methods and techniques used to collect, analyze, and interpret marketing data to make informed marketing decisions. |
| Consumer Behavior | Explores the factors that influence consumer behavior, such as demographics, psychographics, and social factors, and how to apply this understanding to develop effective marketing strategies. |
| Marketing Planning | Guides students in developing a comprehensive marketing plan, including setting marketing objectives, identifying target markets, and developing marketing strategies and programs. |
| Advertising | Delves into the principles and practices of advertising, including advertising objectives, creative strategies, media selection, and campaign evaluation. |
| Public Relations | Examines the role of public relations in building and maintaining positive relationships with key stakeholders, such as customers, employees, and the media. |
| Digital Marketing | Focuses on the use of digital technologies to reach and engage target audiences, including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, and email marketing. |
| Sales and Distribution Management | Covers the sales process, sales organization, sales force management, distribution channels, and logistics management, enabling students to understand the entire sales and distribution cycle. |
| International Marketing | Explores the global marketing environment, international marketing strategies, trade regulations, and exporting and importing procedures to prepare students for marketing in a global context. |
| Marketing Management | Provides an overview of the role of marketing management in organizations, including marketing decision-making, marketing budgeting, marketing control, and marketing ethics. |
| Retail Marketing | Delves into the retail industry, retail marketing strategies, retail store management, customer relationship management (CRM), and e-tailing, preparing students for the specific challenges and opportunities of retail marketing. |
| Rank | College Name | Location | Annual Fees (Approximate) |
|---|---|---|---|
| 1 | Indian Institute of Management Ahmedabad | Ahmedabad | INR 2.5-3.5 LPA |
| 2 | Indian Institute of Management Bangalore | Bangalore | INR 2-3 LPA |
| 3 | Indian Institute of Management Calcutta | Kolkata | INR 2-3 LPA |
| 4 | Management Development Institute Gurgaon | Gurgaon | INR 3-4 LPA |
| 5 | Narsee Monjee Institute of Management Studies Mumbai | Mumbai | INR 2.5-3.5 LPA |
| 6 | Symbiosis Institute of Business Management Pune | Pune | INR 2-3 LPA |
| 7 | SP Jain Institute of Management & Research Mumbai | Mumbai | INR 3-4 LPA |
| 8 | Xavier Institute of Management Studies Jamshedpur | Jamshedpur | INR 2-3 LPA |
| 9 | Birla Institute of Management Technology Noida | Noida | INR 2.5-3.5 LPA |
| 10 | NMIMS Hyderabad | Hyderabad | INR 2-3 LPA |
Tabulated below is the collection of the Top 10 Private Advanced Diploma in Marketing Colleges in India with Fee Structure, including their key features.
| Name of the institute | Location | Fees |
|---|---|---|
| Indian School of Business Management and Administration | Ahmedabad, Gujarat | INR 69,900 |
| Xaviers Institute of Business Management Studies | Bangalore, Karnataka | INR 75,900 |
| Orion Institute of Management and Technology | Vadodara, Gujarat | -- |
| Indian School of Business Management and Administration | Hyderabad, Telangana | INR 69,900 |
| Indian School of Business Management and Administration | Gwalior, Madhya Pradesh | INR 95,900 |
| Indian School of Management & Studies | Mumbai, Maharashtra | INR 44,900 |
| Indian School of Business Management & Administration | Kolkata, West Bengal | INR 159,000 |
| Kaizen School of Business Management | Mumbai, Maharashtra | INR 56,900 |
| Indian School of Business Management and Administration | Chennai, Tamil Nadu | INR 69,900 |
| Indian School of Business Management and Administration | Bangalore, Karnataka | INR 69,900 |
| College | Location | Average CTC |
|---|---|---|
| Indian Institute of Management Ahmedabad | Ahmedabad | INR 10-15 LPA |
| Indian Institute of Management Bangalore | Bangalore | INR 9-12 LPA |
| Indian Institute of Management Calcutta | Kolkata | INR 8-10 LPA |
| Management Development Institute Gurgaon | Gurgaon | INR 7-9 LPA |
| Narsee Monjee Institute of Management Studies Mumbai | Mumbai | INR 6-8 LPA |
| Symbiosis Institute of Business Management Pune | Pune | INR 5-7 LPA |
| SP Jain Institute of Management & Research Mumbai | Mumbai | INR 6-8 LPA |
| Xavier Institute of Management Studies Jamshedpur | Jamshedpur | INR 5-7 LPA |
| Birla Institute of Management Technology Noida | Noida | INR 5-7 LPA |
| NMIMS Hyderabad | Hyderabad | INR 5-7 LPA |
| Job Title | Salary Range (INR) |
|---|---|
| Marketing Executive | INR 2-4 LPA |
| Marketing Specialist | INR 3-5 LPA |
| Marketing Manager | INR 4-6 LPA |
| Brand Manager | INR 5-7 LPA |
| Public Relations Specialist | INR 3-5 LPA |
| Digital Marketing Specialist | INR 3-5 LPA |
| Sales Executive | INR 2-4 LPA |
| Account Executive | INR 3-5 LPA |
| Retail Marketing Manager | INR 4-6 LPA |
| Marketing Consultant | INR 5-7 LPA |
