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#Admission2024
IBPS SO Marketing Officer

IBPS SO Marketing Officer Exam 2024: Eligibility, Application, Syllabus

Institute of Banking Personnel Selection Specialist Officer (SO) Marketing Officer

IBPS Specialist Officer (SO) Marketing Officer is a prestigious put up that comes below the Banking Personnel Selection Institute (IBPS) recruitment framework in India. As a advertising and marketing officer, the number one duty is to create and put into effect powerful marketing strategies for banks to sell their services and products. The position consists of undertaking marketplace studies, information purchaser behavior and creating campaigns to boom the financial institution’s visibility and purchaser base.

Candidates intending to become an IBPS SO Marketing Officer should have a robust background in advertising, ideally a professional degree in advertising or a associated subject. The selection system normally includes a initial examination and a main exam accompanied by using an interview. The exam assesses applicants’ expertise of advertising and marketing concepts, banking attention and widespread flair.

IBPS SO Marketing Officer Exam Highlights 2024

Aspect Details
Exam Phases 2: Prelims, Mains
Exam Dates Not announced yet (expected in Jan-Feb 2024)
Eligibility Graduation in any discipline, Age (20-30 years)
Selection Process Online Prelims, Online Mains, Interview
Online Prelims Pattern Objective type, 3 sections: Reasoning, English, Quantitative Aptitude
Exam Duration 60 minutes
Marking Scheme +1 for correct answer, -0.25 for incorrect

IBPS SO Marketing Officer Exam Dates 2024

Stage Tentative Timeline
Notification Release December 2023 - January 2024
Application Closing January - February 2024
Online Prelims March - April 2024
Online Mains May - June 2024
Interview June - July 2024

How to Apply for IBPS SO Marketing Officer Exam 2024?

  1. Check Eligibility Criteria: Ensure which you meet the eligibility criteria exact via IBPS for the Marketing Officer post. Educational qualifications, age limits, and other necessities can also range.

  2. Online Registration: Visit the reliable website of IBPS (https://www.ibps.in/) and look for the IBPS SO segment. During the desired utility period, there could be a hyperlink for on line registration. Click at the hyperlink to begin the utility system.

  3. Fill within the Application Form: Complete the online utility form with correct non-public, instructional, and make contact with info. Upload scanned copies of your photo and signature as in keeping with the specified format and length.

  4. Application Fee Payment: Pay the application rate thru the available on line price modes. The rate quantity can also fluctuate for applicants belonging to one of a kind categories.

  5. Print Application Form: After a success submission of the utility shape and price of the rate, download and print a duplicate of the application form for your information.

  6. Admit Card Download: Once the software system is entire, IBPS will release admit cards for the preliminary and essential examinations. Download and print your admit card whilst it becomes available.

  7. Exam Preparation: Prepare for the IBPS SO Marketing Officer Exam by way of relating to the legit syllabus and exam pattern. Practice preceding years' question papers, and recall the usage of look at substances designed for this examination.

  8. Appear for Exams: Attend the preliminary and essential examinations at the scheduled dates. The exam will generally include goal-type questions associated with advertising, banking, and widespread flair.

  9. Interview: Candidates who qualify the written exams could be called for an interview. Prepare for the interview via brushing up in your advertising and marketing expertise, communique competencies, and recognition of banking developments.

  10. Final Selection: The final advantage listing is ready based at the mixed ratings of the principle exam and the interview. Successful candidates may be provided the placement of IBPS SO Marketing Officer in participating banks.

Documents Required for Apply IBPS SO Marketing Officer Exam 2024

  1. Personal Details:

    • Full Name (as according to educational certificate)
    • Date of Birth
    • Gender
    • Father's Name
    • Mother's Name
  2. Contact Details:

    • Address for conversation
    • Email ID
    • Mobile Number
  3. Educational Qualifications:

    • Graduation degree information
    • Post-graduation degree info (if applicable)
    • Marks acquired, percent, and grade
    • Year of passing
  4. Professional Details (if relevant):

    • Work enjoy details (if any)
    • Name of the organisation
    • Designation
    • Duration of employment
  5. Scanned Photograph and Signature:

    • Recent passport-sized shade image
    • Signature in black ink
    • Ensure that the scanned snap shots meet the specified length and format requirements.
  6. Category Certificate (if relevant):

    • Caste/class certificate (for applicants belonging to SC/ST/OBC/PWD categories)
    • Income certificate (if applicable for rate concessions)
  7. Photo ID Proof:

    • Any valid authorities-issued photo identification consisting of Aadhar card, Passport, Voter ID, PAN card, etc.
  8. Proof of Address:

    • Any file which include Aadhar card, Passport, Utility payments, etc., for verification of deal with.
  9. Payment Details:

    • Debit/Credit card or net banking info for online price of the software price.

IBPS SO Marketing Officer Exam Eligibility 2024

  1. Educational Qualification:

    • Candidates have to have a complete-time postgraduate diploma in Marketing or a complete-time years MBA (Marketing).
  2. Work Experience (Desirable):

    • Some banks may additionally select candidates with previous paintings revel in in advertising or related fields.
  3. Age Limit:

    • The age restriction for applicants typically falls within a distinct range, regularly between 20 and 30 years. Relaxation in the higher age restrict is supplied for candidates belonging to reserved classes.
  4. Nationality:

    • Candidates have to be citizens of India, Nepal, Bhutan, or Tibetan refugees who have migrated to India before January 1, 1962, with the goal of completely settling in India.
  5. Language Proficiency:

    • Proficiency in the authentic language of the country or union territory for which the candidate is applying is mostly a requirement.

IBPS SO Marketing Officer Application Fee 2024

Category Expected Fee Range
General/OBC ₹850 - ₹1000
SC/ST/PWD ₹175 - ₹250

IBPS SO Marketing Officer Exam Pattern 2024

Stage Pattern Sections Marks Duration Marking Scheme
Prelims Objective Reasoning, English, Quantitative Aptitude 125 60 minutes +1 for correct answer, -0.25 for incorrect answer
Mains Objective & Descriptive English, General Awareness, Reasoning, Marketing Management 200 120 minutes Varies depending on question type

IBPS SO Marketing Officer Syllabus 2024

Stage Section Topics (examples)
Prelims Reasoning Logical reasoning, Analogy, Coding-Decoding, Blood Relations, Clocks & Calendars, Pattern Recognition, etc.
English Reading comprehension, Vocabulary, Grammar, Error correction, Cloze test, Sentence completion, etc.
Quantitative Aptitude Number System, Ratio & Proportion, Algebra, Arithmetic, Data Interpretation, Profit & Loss, Time & Work, Speed-Distance-Time, etc.
Mains English Reading comprehension, Essay writing, Precis writing, Report writing, etc.
General Awareness Current affairs (national & international), Banking & Finance, Business & Economy, Static GK (History, Geography, Polity, etc.), Science & Technology, etc.
Reasoning Logical reasoning, Analytical reasoning, Critical reasoning, Syllogisms, etc.
Marketing Management Marketing principles, Consumer behavior, Market research, Product management, Pricing strategies, Distribution channels, Promotion strategies, Sales management, Brand management, Digital marketing, etc.

IBPS SO Marketing Officer Vacancy 2024

The IBPS SO Marketing Officer recruitment for 2024 is anticipated, though the official notification with specific vacancy details hasn't arrived yet. Typically, it releases around December-January of the previous year. Expecting around 50-150 vacancies across various Indian states, the recruitment targets graduates (any discipline) aged 20-30.

Aspect Details
Expected Timeline Notification: Dec 2023 - Jan 2024, Exam: Mar-Jul 2024
Vacancies Approx. 50-150 (estimated)
Eligibility Graduation (any discipline), Age (20-30 years)
Selection Process Prelims (Objective), Mains (Objective & Descriptive)
Prelims Sections Reasoning, English, Quantitative Aptitude
Mains Sections English, General Awareness, Reasoning, Marketing Management

IBPS SO Marketing Officer Important Books 2024

Stage Section Books (Examples) Author(s)
Prelims Reasoning Analytical Reasoning (Verbal & Non-Verbal) R.S. Aggarwal
English Objective General English S.P. Bakshi
Quantitative Aptitude Quantum CAT Arun Sharma
Mains English Reading comprehension, Essay writing, Precis writing Lucent's General English
General Awareness Lucent's General Knowledge Manohar Pandey
Reasoning Logical reasoning, Analytical reasoning, Critical reasoning Analytical Reasoning & Critical Reasoning
Marketing Management Principles of Marketing Philip Kotler & Kevin Lane Keller

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