IBPS Specialist Officer (SO) Marketing Officer is a prestigious put up that comes below the Banking Personnel Selection Institute (IBPS) recruitment framework in India. As a advertising and marketing officer, the number one duty is to create and put into effect powerful marketing strategies for banks to sell their services and products. The position consists of undertaking marketplace studies, information purchaser behavior and creating campaigns to boom the financial institution’s visibility and purchaser base.
Candidates intending to become an IBPS SO Marketing Officer should have a robust background in advertising, ideally a professional degree in advertising or a associated subject. The selection system normally includes a initial examination and a main exam accompanied by using an interview. The exam assesses applicants’ expertise of advertising and marketing concepts, banking attention and widespread flair.
Aspect | Details |
---|---|
Exam Phases | 2: Prelims, Mains |
Exam Dates | Not announced yet (expected in Jan-Feb 2024) |
Eligibility | Graduation in any discipline, Age (20-30 years) |
Selection Process | Online Prelims, Online Mains, Interview |
Online Prelims Pattern | Objective type, 3 sections: Reasoning, English, Quantitative Aptitude |
Exam Duration | 60 minutes |
Marking Scheme | +1 for correct answer, -0.25 for incorrect |
Stage | Tentative Timeline |
---|---|
Notification Release | December 2023 - January 2024 |
Application Closing | January - February 2024 |
Online Prelims | March - April 2024 |
Online Mains | May - June 2024 |
Interview | June - July 2024 |
Check Eligibility Criteria: Ensure which you meet the eligibility criteria exact via IBPS for the Marketing Officer post. Educational qualifications, age limits, and other necessities can also range.
Online Registration: Visit the reliable website of IBPS (https://www.ibps.in/) and look for the IBPS SO segment. During the desired utility period, there could be a hyperlink for on line registration. Click at the hyperlink to begin the utility system.
Fill within the Application Form: Complete the online utility form with correct non-public, instructional, and make contact with info. Upload scanned copies of your photo and signature as in keeping with the specified format and length.
Application Fee Payment: Pay the application rate thru the available on line price modes. The rate quantity can also fluctuate for applicants belonging to one of a kind categories.
Print Application Form: After a success submission of the utility shape and price of the rate, download and print a duplicate of the application form for your information.
Admit Card Download: Once the software system is entire, IBPS will release admit cards for the preliminary and essential examinations. Download and print your admit card whilst it becomes available.
Exam Preparation: Prepare for the IBPS SO Marketing Officer Exam by way of relating to the legit syllabus and exam pattern. Practice preceding years' question papers, and recall the usage of look at substances designed for this examination.
Appear for Exams: Attend the preliminary and essential examinations at the scheduled dates. The exam will generally include goal-type questions associated with advertising, banking, and widespread flair.
Interview: Candidates who qualify the written exams could be called for an interview. Prepare for the interview via brushing up in your advertising and marketing expertise, communique competencies, and recognition of banking developments.
Final Selection: The final advantage listing is ready based at the mixed ratings of the principle exam and the interview. Successful candidates may be provided the placement of IBPS SO Marketing Officer in participating banks.
Personal Details:
Contact Details:
Educational Qualifications:
Professional Details (if relevant):
Scanned Photograph and Signature:
Category Certificate (if relevant):
Photo ID Proof:
Proof of Address:
Payment Details:
Educational Qualification:
Work Experience (Desirable):
Age Limit:
Nationality:
Language Proficiency:
Category | Expected Fee Range |
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General/OBC | ₹850 - ₹1000 |
SC/ST/PWD | ₹175 - ₹250 |
Stage | Pattern | Sections | Marks | Duration | Marking Scheme |
---|---|---|---|---|---|
Prelims | Objective | Reasoning, English, Quantitative Aptitude | 125 | 60 minutes | +1 for correct answer, -0.25 for incorrect answer |
Mains | Objective & Descriptive | English, General Awareness, Reasoning, Marketing Management | 200 | 120 minutes | Varies depending on question type |
Stage | Section | Topics (examples) |
---|---|---|
Prelims | Reasoning | Logical reasoning, Analogy, Coding-Decoding, Blood Relations, Clocks & Calendars, Pattern Recognition, etc. |
English | Reading comprehension, Vocabulary, Grammar, Error correction, Cloze test, Sentence completion, etc. | |
Quantitative Aptitude | Number System, Ratio & Proportion, Algebra, Arithmetic, Data Interpretation, Profit & Loss, Time & Work, Speed-Distance-Time, etc. | |
Mains | English | Reading comprehension, Essay writing, Precis writing, Report writing, etc. |
General Awareness | Current affairs (national & international), Banking & Finance, Business & Economy, Static GK (History, Geography, Polity, etc.), Science & Technology, etc. | |
Reasoning | Logical reasoning, Analytical reasoning, Critical reasoning, Syllogisms, etc. | |
Marketing Management | Marketing principles, Consumer behavior, Market research, Product management, Pricing strategies, Distribution channels, Promotion strategies, Sales management, Brand management, Digital marketing, etc. |
Aspect | Details |
---|---|
Expected Timeline | Notification: Dec 2023 - Jan 2024, Exam: Mar-Jul 2024 |
Vacancies | Approx. 50-150 (estimated) |
Eligibility | Graduation (any discipline), Age (20-30 years) |
Selection Process | Prelims (Objective), Mains (Objective & Descriptive) |
Prelims Sections | Reasoning, English, Quantitative Aptitude |
Mains Sections | English, General Awareness, Reasoning, Marketing Management |
Stage | Section | Books (Examples) | Author(s) |
---|---|---|---|
Prelims | Reasoning | Analytical Reasoning (Verbal & Non-Verbal) | R.S. Aggarwal |
English | Objective General English | S.P. Bakshi | |
Quantitative Aptitude | Quantum CAT | Arun Sharma | |
Mains | English | Reading comprehension, Essay writing, Precis writing | Lucent's General English |
General Awareness | Lucent's General Knowledge | Manohar Pandey | |
Reasoning | Logical reasoning, Analytical reasoning, Critical reasoning | Analytical Reasoning & Critical Reasoning | |
Marketing Management | Principles of Marketing | Philip Kotler & Kevin Lane Keller |