The Diploma in Software Marketing is One-Year program tailored to train the students with the essential tools to work on a software marketing and sales career. The curriculum focuses on the fundamental marketing concepts which include the tools and principles with a highlight on the software industry.
The study of market research, pricing, positioning of products, and the sales strategies especially designed for software products and services is among the fields in which students are taught. Major subjects include Software Marketing Principles, Software Product and Digital Marketing, Sales Management, Customer Relationship Management, and Project Management. Electives are a hub of additional skills that they can learn to excel at through subjects like Search Engine Optimization, Social Media Marketing and Brand Management.
Detail | Description |
---|---|
Level | Postgraduate (PG) or Continuing Professional Education (CPE) (depending on institution) |
Duration | Typically 6 - 12 months (full-time or part-time) |
Target Audience | Software professionals looking to specialize in marketing, marketing professionals wanting to enter the software industry, or recent graduates with an interest in software marketing |
Assessment (may vary) | Exams, assignments, case studies, projects, presentations |
Benefits | Gain specialized skills in marketing software products, improve career prospects in the software industry, develop a strong understanding of the software marketing landscape |
1. 10th or equivalent from a recognized board with min. 50% marks score in any stream. Some institutions may reduce the minimal marks petition.
2. Similarly, those from any faculty or department are also allowed to pursue this course after their graduation.
3. This course is not limited only for people of a certain age group. Students regardless of age group can follow this degree course.
4. Even professionals with non-marketing backgrounds can leverage this course to update their skills without having to enroll in full-time study.
5. Fundamental understanding of the computer and its software apart from being a necessary criteria for most institutes is not always compulsory.
6. Language competence in English is important because most of the coursework is in English and the exams are also in English. The grasp of English in conversations and writing serves as an added advantage.
1. Criteria - Applicants are required: to pass the 10+2 or equivalent to any stream with at least 50% aggregate marks from a recognized school. According to the requirements of some institutions, this list may include additional criteria.
2. Exam structure - Entrance examinations typically are pen-paper based or computer-based tests having multiple choice questions testing arithmetic aptitude, logical reasoning, English language, general awareness and capacity towards marketing and sales.
3. Test Sessions - The time frame for taking examination is about 1 or 2 hours usually. There may be group discussions and personal interviews along with written entrance test as some institutes conduct.
4. Entrance Test Date - The tests dates are set by the institutions but mostly falls between April-August for admission to the academic session commencing in July-August. Others allows the admissions all year long.
5. Findings- entrance tests results are announced within 2-4 weeks after the exam. The process starts with candidates who have secured the marks beyond the cut-off, which is followed by group discussions and interviews in order to shortlist the candidates.
6. Admission Procedure - Having completed your qualification you will need to check that you have completed the admission formalities which includes presenting the required documents and paying the fees to the specific institutions.
Subject | Content |
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Marketing Fundamentals: | Understanding core marketing concepts, market research, branding, and customer segmentation. |
Digital Marketing & Strategies: | Mastering online marketing techniques like SEO, SEM, social media marketing, and email marketing for software products. |
Content Marketing & Copywriting: | Crafting compelling product descriptions, blog posts, landing pages, and other content to capture user interest. |
Software Product Marketing: | Specific strategies for marketing software products, highlighting features, benefits, and competitive advantages. |
Web Analytics & Metrics: | Measuring and analyzing website traffic, user behavior, and campaign performance to optimize marketing efforts. |
Mobile App Marketing: | Understanding the unique challenges and opportunities of marketing mobile apps in the app store ecosystem. |
Marketing Automation & Tools: | Utilizing marketing automation tools for email campaigns, lead generation, and customer relationship management. |
Public Relations & Communication: | Building relationships with media outlets, crafting press releases, and managing brand reputation. |
Marketing Budget & ROI: | Developing and justifying marketing budgets, and measuring return on investment (ROI) of marketing campaigns. |
Case Studies & Trends: | Analyzing successful software marketing campaigns and staying updated on the latest industry trends. |
1. Verify whether you are qualified enough for this particular course by examining the eligibility criteria which is 10+2 pass in any category or equivalent. Ensure you meet the minimum score thresholds.
2. Research the institutes or colleges that provide the Software Marketing diploma and then review key aspects of the program such as course duration, fees, specializations/ electives offered, placements facilities provided, etc.
3. Get application forms at websites or institutes of your shortlisted entries. Accurately fill out the forms which will seek academic and personal information on a need basis accordingly.
4. Together with your 10th and 12th marksheets (and other necessary documents such as ID Proofs, photos etc.) mentioned in the application checklist, please submit the completed forms
5. Go through admission test or interview being held by the institutes if applicable. Know well the requirements of the university so as to be well-prepared for success.
6. To conclude, if interested, confirm the admission by paying the admission and semester fees. Make the necessary entries and do any other enrollment formalities which may be required by the institute rules within the given time limit.
College Name | Program | Approx. Fees (INR) |
---|---|---|
Indian Institute of Digital Marketing (IIDM), Delhi | Post Graduate Diploma in Digital Marketing | 25,000 - 30,000 |
National Institute of Electronics & Information Technology (NIELIT), Shillong | Diploma in Information Technology (IT) | 15,000 - 20,000 |
Indian Institute of Information Technology (IIIT), Bangalore | Diploma in Computer Applications (DCA) | 18,000 - 23,000 |
Centre for Development of Advanced Computing (CDAC), Pune | Diploma in Advanced Computing (DAC) | 20,000 - 25,000 |
National Institute of Technology (NIT), Calicut | Diploma in Computer Science & Engineering (DCSE) | 22,000 - 27,000 |
Indian Institute of Management (IIM), Indore | Executive Programme in Digital Marketing & Strategy | 25,000 - 30,000 |
Jamia Millia Islamia, New Delhi | Diploma in Multimedia & Web Technology | 15,000 - 20,000 |
Annamalai University, Chidambaram | Diploma in Information Technology & Management (ITM) | 12,000 - 17,000 |
Birla Institute of Technology & Science (BITS), Pilani | Diploma in Computer Science & Engineering (DCSE) | 25,000 - 30,000 |
Advance Diploma in Software Marketing graduates in India can expect an average CTC ranging from INR 3 lakhs to INR 4 lakhs per annum.
College Name | Location | Average CTC (INR) |
---|---|---|
Indian Institute of Digital Marketing (IIDM), Delhi | Delhi | 3.5 lakhs - 4 lakhs |
Great Lakes Institute of Management (GLIM), Chennai | Chennai, Tamil Nadu | 3.2 lakhs - 3.7 lakhs |
NIIT University, Neemrana | Neemrana, Rajasthan | 3 lakhs - 3.5 lakhs |
Welingkar Institute of Management (WIM), Mumbai | Mumbai, Maharashtra | 3.4 lakhs - 3.9 lakhs |
Symbiosis Institute of Media & Communication (SIMC), Pune | Pune, Maharashtra | 3.1 lakhs - 3.6 lakhs |
ICFAI Business School, Hyderabad | Hyderabad, Telangana | 3 lakhs - 3.5 lakhs |
Institute of Marketing & Communication (IMC), Noida | Noida, Uttar Pradesh | 3.2 lakhs - 3.7 lakhs |
SP Jain Institute of Management & Research (SPJIMR), Mumbai | Mumbai, Maharashtra | 3.4 lakhs - 3.9 lakhs |
Specialization | Job Options | Average Salary (INR) |
---|---|---|
Digital Marketing | Digital Marketing Specialist, Content Marketing Manager | 3 lakhs - 3.5 lakhs |
SEO | SEO Specialist, Technical SEO Specialist | 3.4 lakhs - 3.9 lakhs |
Social Media Marketing | Social Media Marketing Manager, Community Manager | 3.1 lakhs - 3.6 lakhs |
Mobile App Marketing | Mobile App Marketing Specialist, App Store Optimization Specialist | 3.5 lakhs - 4 lakhs |
Product Marketing | Product Marketing Manager, Product Evangelist | 3.3 lakhs - 3.8 lakhs |