byArun Kumar
Updated on - 15 Jan, 2024
The Bachelor of Business Administration (BBA) program with a specialization in income and advertising and marketing affords a complete information of key enterprise principles with a focal point on income and advertising and marketing strategies. This dynamic application equips college students with the know-how and talents vital to excel within the aggressive subject of sales and advertising and marketing.
Students explore core business topics which include control, finance and entrepreneurship whilst enrolling in specialised courses tailor-made to income and advertising. Courses encompass marketplace studies, customer behavior, advertising, branding and sales management. Practical aspects are emphasised via case research, internships and real-world initiatives, permitting students to use theoretical standards in practical situations.
Step | Description |
---|---|
Eligibility Check | Review academic qualifications and eligibility criteria |
Application Submission | Complete online application form and upload documents |
Entrance Examination (Optional) | Take entrance exam for aptitude assessment |
Shortlisting and Interview | Shortlist candidates based on application and interview |
Admission Offer | Receive official admission offer with details |
Payment of Admission Fees | Confirm enrolment by paying admission fees |
Educational Qualifications:
Minimum Age:
Entrance Exams:
English Language Proficiency:
Application Process:
SET BBA (Symbiosis Entrance Test for BBA):
IPU CET BBA (Indraprastha University Common Entrance Test for BBA):
AIMA UGAT (Under Graduate Aptitude Test):
DU JAT (Delhi University Joint Admission Test):
Semester | Subject | Description |
---|---|---|
1 | Introduction to Business Management | Provides a foundational understanding of business principles, including marketing, finance, accounting, human resource management, and operations management. |
2 | Principles of Marketing | Explores the fundamental concepts of marketing, including the marketing mix, consumer behavior, market segmentation, product development, pricing strategies, promotion, and distribution channels. |
3 | Business Communication and Negotiation Skills | Develops communication skills, including written and verbal communication, presentation skills, and negotiation strategies. |
4 | Sales and Sales Management | Delve into sales techniques, sales strategies, sales planning, sales forecasting, and sales management principles. |
5 | Consumer Behavior and Market Research | Analyzes consumer behavior theories, market research methods, and data collection techniques to understand market trends and consumer preferences. |
6 | Branding and Advertising | Explores branding principles, advertising techniques, and the role of advertising in creating brand awareness, positioning, and differentiation. |
7 | Digital Marketing and E-commerce | Investigates digital marketing channels, social media marketing, e-commerce strategies, and the use of technology in marketing. |
8 | International Marketing | Examines global marketing strategies, cross-cultural marketing considerations, and international trade regulations. |
9 | Sales Forecasting and Channel Management | Analyzes sales forecasting techniques, channel management strategies, and the role of intermediaries in distribution. |
10 | Marketing Research and Analytics | Emphasizes marketing research methodologies, data analysis tools, and the application of analytics in marketing decision-making. |
Tabulated below is the collection of the Top 7 Bachelor of Business Administration [BBA] (Sales and Marketing) Colleges in India with Fee Structure, including their key features.
Name of the institute | Fees |
---|---|
Ajeenkya DY Patil University | INR 700,000 |
Kedarnath Aggarwal Institute of Management | INR 73,500 |
Tritya Institute of Event Management | INR 316,000 |
KK Modi University | INR 315,500 |
Amity University | INR 790,000 |
DY Patil Agriculture & Technical University | INR 110,000 |
ICFAI University , Jharkhand | INR 135,000 |
Check Eligibility:
Entrance Exam (if relevant):
Application Form Submission:
Entrance Exam Results:
Merit List/Selection Process:
Counseling/Interviews (if relevant):
Offer of Admission:
Fee Payment and Enrollment:
Tabulated below is the collection of the Top 10 Government BBA/BBM Colleges in India with Fee Structure, including their key features.
Tabulated below is the collection of the Top 10 Private BBA/BBM Colleges in India with Fee Structure, including their key features.
Name of the institute | Fees | Specialization |
---|---|---|
Thapar Institute of Engineering and Technology | INR 420,000 |
Liberal Arts and Sciences |
Sir Padampat Singhania University | INR 120,000 |
General |
University of Petroleum and Energy Studies | INR 316,800 |
Aviation Foreign Trade Oil & Gas Marketing Logistics Management Analytics & Big Data General |
ICFAI Business School | INR 280,000 |
General |
Anurag University | INR 125,000 |
General |
Lovely Professional University Distance Education | INR 27,000 |
General |
Kirloskar Institute of Advanced Management Studies | INR 160,000 |
General Global Management |
Regional College of Management | INR 651,500 | -- |
Christ University | INR 200,000 |
Finance And International Business General Finance and Accounts Business Analytics Tourism and Travel Management |
Chitkara University | INR 204,000 |
General |
College | Average CTC (INR Lakhs) |
---|---|
Indian Institute of Management Ahmedabad (IIM Ahmedabad) | 15-18 |
Indian Institute of Management Bangalore (IIM Bangalore) | 14-17 |
Indian Institute of Management Calcutta (IIM Calcutta) | 13-16 |
Indian Institute of Management Lucknow (IIM Lucknow) | 12-15 |
Indian Institute of Management Indore (IIM Indore) | 11-14 |
Xavier Institute of Management, Bhubaneswar (XIMB) | 10-13 |
Symbiosis Institute of Business Management, Pune (SIMB) | 8-11 |
SP Jain School of Management, Mumbai | 7-10 |
Great Lakes Institute of Management, Chennai | 6-9 |
Specialization | Average Salary (INR Lakhs Per Annum) |
---|---|
Digital Marketing | 4 - 10 |
Sales Management | 3.5 - 7 |
Marketing Management | 6 - 12 |
Product Management | 8 - 15 |
Brand Management | 5 - 11 |