byGaganDeep
Updated on - 14 Jan, 2024
The PG in Marketing application is a comprehensive specialised postgraduate course designed to equip students with the information and abilties needed to excel in the dynamic subject of advertising. The program highlights diverse components of marketing which include market research, patron conduct, branding, digital advertising and strategic making plans.
Students will benefit a deeper information of present day advertising and marketing developments and practices, examine to analyze market dynamics, and broaden effective advertising and marketing strategies. The path integrates theoretical standards with sensible programs and encourages realistic mastering thru case research, initiatives and enterprise interactions.
Stage | Description |
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Application: | Carefully review university websites and program requirements. Prepare all necessary documents, including transcripts, entrance exam scores (if applicable), work experience certificates (if applicable), letters of recommendation, and your portfolio (if required). Ensure timely submission before deadlines. |
Entrance Exam (if applicable): | If required, dedicate time to preparing for the entrance exam by reviewing past year's papers, practicing mock tests, and strengthening your quantitative, analytical, and business awareness skills. Stay updated on current marketing trends and industry knowledge. |
Writing Test/Group Discussion (if applicable): | Some institutes conduct writing tests on a marketing-related topic or group discussions to assess your communication skills, critical thinking, and ability to defend your ideas. Prepare clear and concise arguments, showcase your knowledge of marketing concepts, and demonstrate your passion for the field. |
Portfolio Review (if applicable): | For programs requiring a portfolio, curate a well-organized collection of your work that showcases your creative skills, strategic thinking, and understanding of marketing principles. Be prepared to discuss your projects and the thought processes behind them. |
Interview: | The final hurdle often involves an interview where you'll be assessed on your overall suitability for the program. Highlight your strengths, showcase your knowledge of marketing, and demonstrate your potential to excel in the program and future career. |
Selection: | Based on your application materials, entrance exam scores (if applicable), performance in writing tests/group discussions (if applicable), portfolio review (if applicable), and interview, the selection committee will choose the most promising candidates for admission. |
Educational Qualifications:
Entrance Exam:
Work Experience (Optional):
English Language Proficiency:
Letters of Recommendation:
Statement of Purpose (SOP) or Essays:
Interview (Possibly):
CAT (Common Admission Test): The Common Admission Test (CAT) is a fairly competitive and broadly recognized front examination for admission to numerous postgraduate control packages, which include advertising and marketing. Conducted yearly by way of the Indian Institutes of Management (IIMs) and different top enterprise colleges, CAT assesses candidates on quantitative aptitude, verbal ability, facts interpretation, and logical reasoning. Success in CAT is mostly a key factor for admission to prestigious marketing packages in India, making it vital for aspirants to prepare fastidiously.
GMAT (Graduate Management Admission Test): The Graduate Management Admission Test (GMAT) is an across the world diagnosed exam prevalent by way of enterprise schools international. While now not particular to advertising, GMAT rankings are generally used for admission to postgraduate management programs, including those with a marketing awareness. The examination evaluates analytical writing, incorporated reasoning, quantitative reasoning, and verbal reasoning abilities. GMAT gives a comprehensive assessment of a candidate's readiness for advanced business research and is specially important for applicants to international commercial enterprise schools.
XAT (Xavier Aptitude Test): XAT is a country wide-degree front examination conducted with the aid of XLRI Jamshedpur on behalf of Xavier Association of Management Institutes (XAMI). Besides XLRI, various different pinnacle B-schools in India accept XAT scores. The examination assesses quantitative capacity, English language capabilities, selection-making potential, and standard awareness. XAT is thought for its unique section on decision-making, which provides a different size to the assessment technique, making it critical for aspirants concentrated on marketing programs.
MAT (Management Aptitude Test): The Management Aptitude Test (MAT) is a standardized check performed by the All India Management Association (AIMA). MAT scores are established by way of severa commercial enterprise colleges throughout India. The exam assesses applicants on language comprehension, mathematical abilties, statistics analysis and sufficiency, intelligence and crucial reasoning, and Indian and global environment. MAT provides a broader variety of control institutes for applicants searching for admission to advertising and marketing programs.
Event | Details |
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Marketing Fundamentals | Explore the core concepts of marketing, from consumer behavior to market research, segmentation, branding, and the marketing mix. |
Marketing Strategies and Planning | Learn to develop strategic marketing plans, analyze market trends, identify target audiences, and craft effective marketing campaigns. |
Digital Marketing | Master the art of digital marketing, covering social media marketing, search engine optimization (SEO), content marketing, and online advertising. |
Brand Management | Delve into the world of brand building, from brand positioning and identity to brand communication and customer experience. |
Marketing Research and Analytics | Gain expertise in conducting marketing research, analyzing data, and using insights to inform marketing decisions. |
Application Form: Prospective college students need to fill out the utility form supplied by the group. This form normally calls for personal information, educational information, paintings revel in (if relevant), and different applicable information.
Entrance Exam: Many establishments require applicants to take a relevant front exam, inclusive of CAT, GMAT, XAT, MAT, or an group-particular take a look at. Performance in these checks is a crucial component within the selection procedure.
Academic Qualifications: Applicants have to meet the minimum educational eligibility criteria, usually conserving a bachelor's diploma in any discipline from a recognized university. Some programs may additionally have precise GPA or percentage necessities.
Work Experience (if relevant): Some PG applications, in particular Executive MBA or part-time applications, may additionally choose or require applicants to have relevant paintings revel in in marketing or a related area.
English Language Proficiency: International candidates or the ones whose number one language isn't always English may also need to illustrate proficiency via standardized checks including TOEFL or IELTS.
Letters of Recommendation: Some institutions may require applicants to put up letters of recommendation from educational or expert references. These letters provide insights into the applicant's abilties and capability for achievement inside the application.
Statement of Purpose (SOP) or Essays: Candidates can be required to post a declaration of purpose or essays outlining their career goals, reasons for pursuing the PG Programme in Marketing, and the way this system aligns with their aspirations.
Interview (Possibly): Shortlisted applicants can be invited for an interview as part of the final choice procedure. The interview facilitates verify the candidate's suitability for the program and offers an possibility for the candidate to express their motivation and desires.
Tabulated below is the collection of the Top 7 Post Graduate Programme in Marketing Colleges in India with Fee Structure, including their key features.
Name of the institute | Fees | Specialization |
---|---|---|
Chitalo Mahavidyalaya | -- |
General |
Rustomjee Business School | INR 345,000 |
Business Management Marketing And Sales Management |
IIM Raipur | INR 1,325,000 |
Human Resource Management |
IIM Shillong | INR 2,040,000 | -- |
Chennai Business School | INR 600,000 |
Marketing International Business Human Resources Entrepreneurship |
New Delhi Institution of Management | INR 525,000 |
Information Technology |
Vanguard Business School | INR 375,000 |
Finance Marketing Human Resources Operations Management |
Tabulated below is the collection of the Top 5 Private Post Graduate Programme in Marketing Colleges in India with Fee Structure, including their key features.
Name of the institute | Fees |
---|---|
New Delhi Institution of Management | INR 525,000 |
Vanguard Business School | INR 375,000 |
Chitalo Mahavidyalaya | -- |
Rustomjee Business School | INR 345,000 |
Chennai Business School | INR 600,000 |
College Name | Average CTC (INR) |
---|---|
Indian Institute of Management (IIM) Ahmedabad | 15-20 lakhs |
Indian Institute of Management (IIM) Bangalore | 12-18 lakhs |
Indian Institute of Management (IIM) Calcutta | 10-15 lakhs |
SP Jain Institute of Management and Research | 8-12 lakhs |
Narsee Monjee Institute of Management Studies | 6-10 lakhs |
Specialization | Average Salary (INR) |
---|---|
Digital Marketing | 5-8 lakhs |
Brand Management | 4-7 lakhs |
Market Research and Consulting | 4-6 lakhs |
Product Management | 4-8 lakhs |
Sales and Business Development | 4-7 lakhs |