byArun Kumar
Updated on - 19 Jan, 2024
The Master of Arts (MA) in Advertising and Public Relations is a complete postgraduate programme, designed to equip college students with the information and competencies vital to pursue successful careers inside the dynamic fields of advertising and marketing and public members of the family. The program usually lasts years and covers a number of subjects to offer a well-rounded education.
Students research the strategic aspects of advertising and marketing, marketplace research, purchaser conduct, and effective communique strategies. The curriculum regularly includes publications in innovative advertising, media making plans and digital advertising, ensuring college students are properly versed in each traditional and rising systems In the sector of public relations, students discover reputation control, disaster conversation and stakeholder engagement.
Step | Description |
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Application | Complete and submit the required application forms and documents. |
Eligibility Review | Admissions committee verifies eligibility based on academic qualifications and relevant experience. |
Entrance Examination (if applicable) | Applicants take the required entrance examination and their scores are considered along with other factors. |
Personal Interview | Applicants participate in a personal interview to assess their communication, personality, and fit for the program. |
Admission Decision | Admissions committee reviews all application materials and determines admission status. |
Educational Qualifications:
Entrance Exams:
Work Experience (Optional):
Interview or Group Discussion:
Language Proficiency:
Xavier Institute of Communications (XIC) Entrance Exam: XIC's MA in Advertising & Public Relations Entrance Exam is a complete assessment designed to assess applicants' communication talents, media attention, and crucial thinking competencies. The examination generally accommodates sections on general know-how, media developments, and a written take a look at to gauge applicants' writing skillability. The institute locations a strong emphasis on creativity and strategic questioning, making this examination important for aspiring communique specialists looking for admission to XIC's renowned application.
Jamia Millia Islamia (JMI) MA (Convergent Journalism) Entrance Exam: JMI's MA in Convergent Journalism Entrance Exam assesses candidates' flair in advertising and marketing and public relations within the broader area of journalism. The exam covers areas which include media ethics, current affairs, and writing talents. Success in this entrance exam is vital for securing a seat in JMI's prestigious MA application, preparing students for dynamic roles in media, conversation, and public relations.
Symbiosis Institute of Media and Communication (SIMC) MA (MC) Entrance Test: SIMC's MA in Mass Communication Entrance Test is a comprehensive exam that evaluates candidates' verbal acumen, analytical abilties, and preferred attention, with a selected attention on advertising and public family members. The test may additionally include a section to evaluate writing skills. Excelling on this front take a look at is crucial for gaining admission to SIMC's MA (MC) software, acknowledged for its enterprise-orientated curriculum and emphasis on strategic communique.
Mudra Institute of Communications (MICA) Entrance Exam: MICA's Entrance Exam is a key determinant for admission to the MA program in Advertising & Public Relations. This examination evaluates applicants' innovative and analytical thinking, verbal talent, and wellknown focus. MICA's precise approach to communication and branding sets the examination apart, making it crucial for people desiring to excel within the strategic communication landscape. Success in this front exam opens doorways to MICA's modern curriculum and possibilities in advertising and public family members.
Syllabus Name | Syllabus Detail (100 Words) |
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Semester 1 | |
Introduction to Advertising & PR | Explores the fundamental theories, historical development, and ethical considerations of both advertising and public relations. |
Communication Theory & Strategies | Delves into communication models, persuasion techniques, and effective message development for diverse audiences. |
Consumer Behavior & Market Research | Analyzes consumer psychology, segmentation techniques, and research methods for understanding and targeting specific market segments. |
Writing for Advertising & PR | Develops skills in copywriting, press releases, content creation, and crafting impactful messages across different media platforms. |
Semester 2 | |
Media Planning & Buying | Learn how to select appropriate media channels, negotiate rates, and develop effective media campaigns for maximum reach and impact. |
Visual Communication & Design | Introduces principles of visual design, layout, and graphic creation for compelling visual communication in advertising and PR materials. |
Public Relations Management | Covers crisis communication, reputation management, stakeholder engagement, and building effective media relationships. |
Digital Marketing & Social Media | Explores the use of digital tools and social media platforms for advertising, PR campaigns, and audience engagement. |
Semester 3 | |
Brand Management & Advertising Campaigns | Focuses on brand positioning, strategy development, and integrated marketing communication campaigns that achieve desired brand objectives. |
Public Opinion & Communication Research | Delves into quantitative and qualitative research methods for gathering data, understanding public sentiment, and informing communication strategies. |
Corporate Social Responsibility & Sustainability | Explores the role of communication in promoting ethical business practices, social responsibility initiatives, and sustainability efforts. |
International Advertising & PR | Examines the challenges and opportunities of communicating across cultures in global markets, adapting strategies for diverse audiences. |
Semester 4 | |
Internship | Gain practical experience by working in an advertising or PR agency, organization, or company, applying learned skills in a real-world setting. |
Dissertation | Conduct independent research on a chosen topic related to advertising or public relations, culminating in a written dissertation that demonstrates depth of knowledge and analytical skills. |
Ethical Issues & Legal Considerations | Examines ethical dilemmas and legal frameworks surrounding advertising and PR practices, ensuring responsible and compliant communication strategies. |
Future Trends & Emerging Technologies | Explores the impact of new technologies, like AI and VR, and changing media landscapes on the advertising and PR industry, preparing for future career demands. |
Tabulated below is the collection of the Top 10 Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.
Name of the institute | Fees |
---|---|
Sharda University | INR 2,540,649 |
MGM University | INR 300,000 |
Purnea University | -- |
Chhattisgarh University | -- |
Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya | INR 50,600 |
MassCoMedia | -- |
School of Broadcasting and Communication | INR 150,000 |
Amity University | INR 640,000 |
St Joseph's College | INR 150,000 |
Makhanlal Chaturvedi National University of Journalism and Communication | INR 100,470 |
Research Programs and Universities:
Check Admission Requirements:
Prepare Academic Transcripts:
Prepare Letters of Recommendation:
Write a Personal Statement:
Prepare a Resume or CV:
Standardized Tests:
Application Form:
Interview (if required):
Financial Aid and Scholarships:
Wait for Admission Decision:
Tabulated below is the collection of the Top 5 Government Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.
Tabulated below is the collection of the Top 10 Private Master of Arts [MA] (Advertising & Public Relations) Colleges in India with Fee Structure, including their key features.
College Name | Location | Average CTC (INR) |
---|---|---|
Indian Institute of Mass Communication (IIMC) | Delhi | 8-10 Lakhs |
Mudra Institute of Communications (MICA) | Ahmedabad | 8-10 Lakhs |
Symbiosis Institute of Media and Communication (SIMC) | Pune | 6-8 Lakhs |
Xavier Institute of Communication (XIC) | Mumbai | 5-7 Lakhs |
Manipal Institute of Communication (MIC) | Manipal | 4-6 Lakhs |
Specialization | Average Salary (₹) |
---|---|
Branding and Marketing | 7 - 8 Lakhs |
International Advertising and PR | 6 - 7 Lakhs |
Digital Marketing and Communication | 5 - 6 Lakhs |
Healthcare Communications | 5 - 6 Lakhs |
Corporate Communication | 5 - 6 Lakhs |
Event Management | 4 - 5 Lakhs |