byGaganDeep
Updated on - 26 Jun, 2024
Post Graduate Diploma in Marketing Management is a one-year. The purpose of this course is to offer strategic and tactical marketing tools and frameworks for students who are aspirants in this field. The following are the examples of the program curriculum: Introduction to Marketing Research and Analysis Consumer Behavior Sales Management Brand Management Retail Management Digital Marketing and many others which contain both offline and online marketing.
The basic requirement, commonly referred to as entrance qualifications is graduation in any discipline with minimum 50% marks for admission to PG Diploma in Marketing Management course. A number of institutes rely on scores of CAT, MAT, CMAT, XAT or ATMA for screening while selecting students for admission to this program through institute conducted test and interview. Couple of colleges also have direct admission based on graduation scores for this course.
Event | Details |
---|---|
Full Form | Post Graduate Diploma in Marketing Management |
Duration | 1-2 years |
Course Level | Postgraduate Diploma |
Eligibility | Bachelor's degree in any field |
Top Colleges | Indian Institute of Management (IIM) (various campuses), Xavier School of Management (XLRI), Symbiosis Institute of Business Management (SIBM), SP Jain Institute of Management and Research (SPJIMR) |
Entrance Exam | CAT, MAT, XAT, GMAT, institute-specific exams |
1. Minimum 50% marks aggregate in any discipline from a recognized university with a bachelor’s degree.
2. Even students in the final year of graduation can apply under the provisions but they have to fulfill the required percentage criteria.
3. The requirements of this course do not include any mandatory age or working experience.
4. For entry to the program, applicants need to have studied English up to and including higher secondary level in school .
5. It may consist of entrance test and/or personal interview and/or GD rounds that has to be conducted by the concerned institute.
6. Depending on the schools, colleges might accept direct admission from students based on merit that the candidates.
Specialization | Average Salary |
---|---|
Marketing Research | ₹3.8 lakh |
Digital Marketing | ₹4.3 lakh |
Brand Management | ₹4.2 lakh |
Marketing Communication | ₹4.1 lakh |
Sales Management | ₹4.0 lakh |