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MBA Digital Marketing 2024: Admission Process, Eligibility, Entrance Exams

2 Years
Post Graduation
Full Time

Master of Business Administration [MBA] (Digital Marketing) Overview

The Master of Business Administration (MBA) with a specialization in Digital Marketing is a comprehensive program designed to equip students with the knowledge and skills required to thrive in the rapidly evolving digital landscape. This specialized MBA integrates traditional business principles with contemporary digital marketing strategies to prepare graduates for leadership roles in the modern business environment.

The curriculum covers core business disciplines such as finance, management, and strategy, while also delving into specialized digital marketing topics. Students gain insights into digital advertising, social media marketing, search engine optimization (SEO), data analytics, and emerging technologies. Practical applications are emphasized through case studies, projects, and industry collaborations.

Master of Business Administration [MBA] (Digital Marketing) Admission Process

Step Action
1 Research MBA (Digital Marketing) programs and select a few that interest you.
2 Visit the websites of the selected programs to learn about their admission requirements and deadlines.
3 Fill out and submit an online application form.
4 Submit transcripts from all undergraduate courses taken.
5 Submit letters of recommendation from two or three professors who can attest to your academic ability and research potential.
6 Take any required entrance exams (if applicable).
7 Attend an interview (optional).
8 Wait for admission decisions.
9 Once you have received acceptance offers from multiple programs, compare them carefully and choose the program that is the best fit for you.

MBA Digital Marketing Eligibility

  1. Educational Qualifications:

    • A bachelor's degree in any discipline from a recognized university or equivalent academic group.
    • Some applications may also require a minimal percent or GPA in the undergraduate diploma.
  2. Work Experience (Optional):

    • While now not continually obligatory, a few MBA packages opt for or require applicants to have applicable work revel in, regularly starting from 1 to 5 years.
    • Work revel in in advertising, digital advertising and marketing, or associated fields can fortify an applicant's profile.
  3. Entrance Exam Scores:

    • Many MBA packages, particularly in competitive establishments, require candidates to post rankings from standardized front tests. Common exams include the GMAT (Graduate Management Admission Test) or the GRE (Graduate Record Examination).
  4. English Language Proficiency:

    • For global applicants, proof of English language skillability via checks like TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) is frequently required.
  5. Letters of Recommendation:

    • Some MBA packages may additionally ask for letters of advice from professors or employers who can vouch for the candidate's educational and/or expert abilties.
  6. Statement of Purpose (SOP) or Essays:

    • Applicants can be required to publish a announcement of motive or essays explaining their motivation for pursuing an MBA in Digital Marketing and their profession desires.

MBA Digital Marketing Entrance Exams

  1. Graduate Management Admission Test (GMAT): The GMAT is a standardized check widely used for MBA admissions. It assesses analytical writing, included reasoning, quantitative, and verbal talents. The take a look at aims to evaluate a candidate's readiness for business college by means of measuring their ability to think significantly and make strategic selections. GMAT ratings are a key factor of the software manner for plenty MBA packages, which includes people with a specialization in Digital Marketing.

  2. Graduate Record Examination (GRE): The GRE is any other standardized take a look at generic by way of many MBA applications. It assesses verbal reasoning, quantitative reasoning, and analytical writing skills. While traditionally associated with graduate packages in diverse disciplines, an increasing number of enterprise faculties now accept GRE scores for MBA admissions. Like the GMAT, the GRE is used to evaluate a candidate's educational readiness and analytical competencies.

  3. Common Admission Test (CAT): CAT is a aggressive entrance exam widely recognized by using enterprise schools in India, particularly the distinguished Indian Institutes of Management (IIMs). It evaluates applicants on quantitative capacity, verbal capacity, information interpretation, and logical reasoning. While not completely for MBA in Digital Marketing, successful CAT ratings are essential for admission to pinnacle-tier MBA applications in India, which may additionally offer specializations in numerous enterprise domains, including digital advertising and marketing.

  4. Management Aptitude Test (MAT): MAT is a standardized check carried out more than one instances a yr in India. It assesses candidates in areas like language comprehension, mathematical competencies, data evaluation, and important reasoning. While MAT ratings are everyday via a huge range of MBA programs, including the ones that specialize in Digital Marketing, unique eligibility standards may range amongst institutions.

MBA Digital Marketing Syllabus

Semester Subject Course Content
1 Fundamentals of Marketing Introduction to marketing, marketing concepts, marketing strategies, and marketing mix.
1 Digital Marketing Fundamentals Introduction to digital marketing, digital marketing channels, and digital marketing strategies.
1 Web Analytics Introduction to web analytics, web analytics tools, and how to use web analytics data to improve digital marketing campaigns.
2 Search Engine Optimization (SEO) Introduction to SEO, SEO techniques, and how to improve a website's ranking in search engine results pages (SERPs).
2 Social Media Marketing Introduction to social media marketing, social media platforms, and how to use social media to promote products and services.
2 Content Marketing Introduction to content marketing, content marketing strategies, and how to create and distribute high-quality content.
3 E-Commerce Marketing Introduction to e-commerce marketing, e-commerce marketing channels, and how to market products and services online.
3 Email Marketing Introduction to email marketing, email marketing strategies, and how to create and send effective email campaigns.
3 Digital Marketing Strategy Introduction to digital marketing strategy, how to develop a digital marketing strategy, and how to measure the success of a digital marketing campaign.

Top 10 Government MBA Digital Marketing Colleges

Rank College Location Fees (INR)
1 Indian Institute of Management (IIM) Ahmedabad Ahmedabad, Gujarat 25,00,000
2 Indian Institute of Management (IIM) Bangalore Bangalore, Karnataka 24,00,000
3 Indian Institute of Management (IIM) Calcutta Kolkata, West Bengal 23,00,000
4 Indian Institute of Management (IIM) Indore Indore, Madhya Pradesh 22,00,000
5 Indian Institute of Management (IIM) Kozhikode Kozhikode, Kerala 21,00,000
6 Indian Institute of Management (IIM) Lucknow Lucknow, Uttar Pradesh 20,00,000
7 Faculty of Management Studies (FMS), Delhi University Delhi 18,00,000
8 Xavier School of Management (XLRI) Jamshedpur, Jharkhand 17,00,000
9 SP Jain Institute of Management and Research (SPJIMR) Mumbai, Maharashtra 16,00,000
10 Symbiosis Institute of Business Management (SIMB) Pune, Maharashtra 15,00,000

Top 10 Private MBA Digital Marketing Colleges

Rank College Location Fees (INR)
1 Symbiosis Institute of Business Management (SIMB), Pune Pune, Maharashtra 15,00,000
2 Amity University Noida, Uttar Pradesh 22,000 - 6,36,000
3 SRM Institute of Science and Technology (SRMIST) Chennai, Tamil Nadu 19,000 - 3,00,000
4 Lovely Professional University (LPU) Phagwara, Punjab 11,000 - 1,90,000
5 Christ University Bangalore, Karnataka 15,05,000 - 3,05,000
6 Sharda University Greater Noida, Uttar Pradesh 13,000 - 2,10,000
7 Manipal Academy of Higher Education (MAHE) Manipal, Karnataka 24,000 - 3,50,000
8 VIT University Vellore, Tamil Nadu 28,000 - 4,00,000
9 Jain University Bangalore, Karnataka 70,000 - 1,50,000
10 Chandigarh University Mohali, Punjab 90,000 - 1,70,000

MBA Digital Marketing Course Placements

MBA Digital Marketing Course Jobs and Salary

  • Digital Marketing Manager: Digital Marketing Managers are responsible for developing and executing digital marketing campaigns to promote products and services. They typically work in a variety of industries, such as technology, e-commerce, and consumer goods. The average salary for a Digital Marketing Manager in India is INR 10-12 LPA.
  • Social Media Manager: Social Media Managers are responsible for creating and managing social media content to promote brands and engage with customers. They typically work in a variety of industries, including technology, fashion, and entertainment. The average salary for a Social Media Manager in India is INR 8-10 LPA.
  • Content Marketing Manager: Content Marketing Managers are responsible for creating and distributing high-quality content to attract and engage customers. They typically work in a variety of industries, including technology, media, and education. The average salary for a Content Marketing Manager in India is INR 9-11 LPA.
  • SEO Specialist: SEO Specialists are responsible for optimizing websites and content for search engines to improve their visibility in search results. They typically work in a variety of industries, including technology, e-commerce, and publishing. The average salary for an SEO Specialist in India is INR 7-9 LPA.
  • PPC Specialist: PPC Specialists are responsible for managing paid advertising campaigns on search engines and social media. They typically work in a variety of industries, including technology, e-commerce, and retail. The average salary for a PPC Specialist in India is INR 6-8 LPA.

Average Salary for Master of Business Administration (MBA) (Digital Marketing) Graduates by Specialization

Specialization Average Salary (INR LPA)
General Digital Marketing 10-12
Social Media Marketing 8-10
Content Marketing 9-11
SEO 7-9
PPC 6-8

Master of Business Administration [MBA] (Digital Marketing) Overview 2024 FAQs

This software blends traditional MBA standards with modern-day virtual advertising strategies, getting ready graduates for management roles within the modern commercial enterprise landscape.

While not usually mandatory, some packages may opt for candidates with relevant work experience in marketing or associated fields.

Common front assessments include GMAT, GRE, CAT (in India), and MAT. Check the unique necessities of the organization you are making use of to.

The curriculum covers core business areas along specialised publications in virtual advertising, social media advertising, search engine optimization, information analytics, and emerging technologies.

Yes, worldwide students are welcome. Proof of English skillability via checks like TOEFL or IELTS is regularly required.

Graduates can pursue numerous roles which include Digital Marketing Manager, Social Media Strategist, search engine marketing Specialist, and Marketing Director in diverse industries.

Program systems vary, however normal intervals range from 1 to 2 years. The curriculum consists of a combination of middle commercial enterprise guides and specialised virtual advertising modules.

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