The Master of Business Administration (MBA) with a specialization in Design Management is a dynamic program that integrates traditional business principles with the creative aspects of design. This specialized MBA is designed for professionals seeking to bridge the gap between business strategy and design thinking. The curriculum combines core MBA courses with specialized modules focusing on design principles, innovation, and the strategic use of design in business.
Students in this program gain a comprehensive understanding of design processes, user experience, and the impact of aesthetics on consumer behavior. They develop skills in project management, leadership, and communication, equipping them to lead cross-functional teams that integrate design into business strategies.
|Eligibility Criteria||Bachelor's degree with minimum aggregate score of 50%-60%|
|Entrance Exams||CAT, XAT, GMAT, or CMAT|
|Written Application||Personal details, academic records, work experience, statement of purpose|
|Written Ability Test (WAT)||Assessment of communication and writing skills|
|Group Discussion (GD)||Evaluation of interpersonal skills, teamwork, and problem-solving|
|Personal Interview (PI)||Interaction with admissions committee to demonstrate qualifications, interests, and potential|
Letters of Recommendation:
Statement of Purpose (SOP):
GMAT (Graduate Management Admission Test): The GMAT is a standardized take a look at widely used for MBA admissions. It assesses analytical writing, quantitative, verbal, and integrated reasoning abilties. Business faculties use GMAT ratings as a predictor of a candidate's instructional success inside the MBA application. The check comprises multiple-preference questions, essays, and a pc-adaptive format, adjusting issue based on overall performance.
GRE (Graduate Record Examination): The GRE is every other commonly standard examination for MBA admissions. It evaluates verbal reasoning, quantitative reasoning, and analytical writing skills. The GRE is extra flexible, as it is everyday by way of a whole lot of graduate and commercial enterprise packages global. It consists of quantitative evaluation, information interpretation, and analytical writing sections.
CAT (Common Admission Test): CAT is a standardized check in India used for admission to ideal management institutes, which include those supplying MBA packages with a focal point on Design Management. It assesses quantitative capability, verbal capability, records interpretation, and logical reasoning. CAT rankings are essential for admission to the Indian Institutes of Management (IIMs) and different pinnacle enterprise colleges in India.
MAT (Management Aptitude Test): MAT is extensively typical through diverse MBA programs in India. It evaluates applicants' skillability in mathematical competencies, language comprehension, statistics evaluation, and essential reasoning. MAT is obtainable in each paper-based totally and computer-based totally codecs, supplying flexibility for check-takers.
XAT (Xavier Aptitude Test): XAT is an entrance examination for admission to management programs in institutes associated with the Xavier Association of Management Institutes (XAMI). It assesses verbal and logical capability, selection making, quantitative capacity, and wellknown expertise. XAT frequently consists of an essay-writing phase to evaluate a candidate's writing talents.
|Design Management Fundamentals||This course introduces the fundamental concepts of design management, including the role of design in business, design thinking, and design strategy. Students will gain an understanding of how to integrate design into all aspects of an organization to create value for customers and stakeholders.|
|Design Research and User Experience||This course focuses on the importance of design research in understanding user needs and developing effective design solutions. Students will learn how to conduct user research, analyze data, and create user personas to inform the design process.|
|Design Thinking and Innovation||This course explores the principles of design thinking and its application to innovation in business. Students will learn how to use design thinking to identify opportunities, generate ideas, and develop prototypes to solve complex problems.|
|Design Strategy and Management||This course examines the strategic role of design in organizations and how to manage design teams effectively. Students will learn how to align design with business goals, measure the impact of design, and build a culture of design innovation.|
|Design Communication and Visual Storytelling||This course focuses on the effective communication of design ideas and concepts. Students will learn how to create compelling visual presentations, write persuasive design narratives, and use storytelling techniques to engage stakeholders.|
|Design for Business Growth||This course explores how design can be used to drive business growth. Students will learn how to apply design principles to product development, service design, and marketing campaigns to create a competitive advantage.|
|Design Leadership and Ethics||This course examines the role of design leaders in shaping the future of organizations and the ethical implications of design decisions. Students will learn how to lead design teams, advocate for design within organizations, and consider the social and environmental impact of design.|
|1||National Institute of Design (NID)||Ahmedabad, Gujarat||₹2.25 lakhs per year|
|2||Indian Institute of Technology Delhi (IIT Delhi)||New Delhi||₹2 lakhs per year|
|3||Indian Institute of Management Ahmedabad (IIM Ahmedabad)||Ahmedabad, Gujarat||₹2.5 lakhs per year|
|4||Indian Institute of Management Bangalore (IIM Bangalore)||Bangalore, Karnataka||₹3 lakhs per year|
|5||Indian Institute of Management Calcutta (IIM Calcutta)||Kolkata, West Bengal||₹2.5 lakhs per year|
|6||Indian Institute of Management Kozhikode (IIM Kozhikode)||Kozhikode, Kerala||₹2.2 lakhs per year|
|7||Indian Institute of Management Indore (IIM Indore)||Indore, Madhya Pradesh||₹2.4 lakhs per year|
|8||Indian Institute of Management Lucknow (IIM Lucknow)||Lucknow, Uttar Pradesh||₹2.2 lakhs per year|
|9||Indian Institute of Management Shillong (IIM Shillong)||Shillong, Meghalaya||₹2 lakhs per year|
|10||Indian Institute of Management Nagpur (IIM Nagpur)||Nagpur, Maharashtra||₹2 lakhs per year|
|1||Srishti Institute of Art, Design and Technology, Bangalore||Bangalore, Karnataka||₹9.50 lakhs per year|
|2||Indian Institute of Art and Design (IIAD), Delhi||New Delhi||₹8.10 lakhs per year|
|3||Mudra Institute of Design, Ahmedabad||Ahmedabad, Gujarat||₹8.40 lakhs per year|
|4||National Institute of Fashion Technology (NIFD), Delhi||New Delhi||₹9.50 lakhs per year|
|5||Pearl Academy, Delhi||New Delhi||₹10.95 lakhs per year|
|6||Symbiosis Institute of Design (SID), Pune||Pune, Maharashtra||₹8.40 lakhs per year|
|7||MIT Institute of Design, Pune||Pune, Maharashtra||₹9.50 lakhs per year|
|8||Vogue Institute of Art and Design (VIAD), Bangalore||Bangalore, Karnataka||₹7.50 lakhs per year|
|9||World University of Design (WUD), Delhi||New Delhi||₹11.55 lakhs per year|
|10||Indian Institute of Management Ahmedabad (IIMA), Ahmedabad||Ahmedabad, Gujarat||₹2.5 lakhs per year|
|College Name||Location||Average CTC (₹ lakhs per annum)|
|Indian Institute of Management Ahmedabad (IIMA)||Ahmedabad, Gujarat||16 lakhs|
|Indian Institute of Technology Delhi (IIT Delhi)||New Delhi||14 lakhs|
|National Institute of Design (NID)||Ahmedabad, Gujarat||12 lakhs|
|Indian Institute of Management Bangalore (IIM Bangalore)||Bangalore, Karnataka||11 lakhs|
|Indian Institute of Management Calcutta (IIM Calcutta)||Kolkata, West Bengal||10 lakhs|
MBA (Design Management) graduates enjoy a wide range of career opportunities in various industries, including design, technology, consulting, and manufacturing. Their expertise in both design and business principles allows them to take on various roles that bridge the gap between creative and strategic decision-making.
|Specialization||Average Salary (₹ lakhs per annum)|
|Product Design||10 lakhs|
|Service Design||11 lakhs|
|UX/UI Design||12 lakhs|
|Strategic Design||13 lakhs|
|Innovation Management||14 lakhs|