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BMS Marketing 2024: Admission Process, Eligibility, Syllabus

3 Years
Full Time

Bachelor of Management studies [BMS] (Marketing) Overview

The Bachelor of Management Studies (BMS) with a specialization in Marketing is a comprehensive undergraduate program that equips students with the essential knowledge and skills for a successful career in marketing. The curriculum is designed to provide a solid foundation in management principles while focusing on the dynamic field of marketing.

Students will explore core business subjects such as finance, human resources, and organizational behavior, gaining a holistic understanding of business operations. The marketing specialization delves into strategic marketing, consumer behavior, advertising, market research, and digital marketing, ensuring students are well-versed in both traditional and contemporary marketing approaches.

Bachelor of Management studies [BMS] (Marketing) Admission Process

The admission procedure for Bachelor of Management Studies (BMS) (Marketing) varies from institution to group, however there are some general steps that most college students comply with.

Eligibility Criteria

To be eligible for admission to BMS (Marketing), students ought to have exceeded their 12th grade with a minimum of 50% marks in any flow. Some institutions might also require college students to have a minimum rating in a nation-degree or national-degree front exam, such as the Common University Entrance Test (CUET) or the Management Aptitude Test (MAT).

Admission Process

The admission process for BMS (Marketing) commonly entails the following steps:

  1. Submit an application form: Students ought to publish an software form to the group wherein they wish to observe. The application form will generally encompass the student's instructional transcripts, letters of advice, and a statement of cause.
  2. Appear for an front exam (if required): Some institutions require college students to seem for an front examination, along with CUET or MAT. The entrance exam will usually test the scholar's expertise of arithmetic, English language, and commercial enterprise standards.
  3. Attend an interview: Once the pupil has surpassed the doorway examination, they'll be invited to attend an interview with the college contributors of the commercial enterprise management department. The interview will commonly be used to assess the student's in shape for the BMS (Marketing) program.

Selection Criteria

The selection criteria for the BMS (Marketing) software usually includes the pupil's educational overall performance, their front exam rating, and their interview overall performance.

BMS Marketing Eligibility

  1. Educational Qualifications:

    • Generally, applicants ought to have finished their 10+2 or equivalent schooling from a identified board or organization.
    • The minimum percentage required for eligibility might also range, however it's miles frequently in the range of 50% to 60%.
  2. Subject Requirements:

    • Some institutions may additionally have specific challenge requirements at the 10+2 level, consisting of a historical past in trade, commercial enterprise research, or economics.
  3. Entrance Exams:

    • In sure regions, admission to BMS programs can be primarily based on entrance tests. Students are required to take and skip these exams to qualify for admission.
  4. Merit-Based Admission:

    • Some institutions may additionally offer admission based totally on benefit, thinking about the educational performance of the candidate in their qualifying examinations.
  5. Interview or Group Discussion:

    • In a few instances, candidates can be required to appear for a private interview or take part in a group dialogue as part of the choice system.

BMS Marketing Entrance Exams

  1. Common Entrance Test (CET):

    • Common in India, CET is conducted by using diverse kingdom-level government for admission to undergraduate business applications. It assesses applicants in areas like arithmetic, logical reasoning, standard understanding, and English.
  2. Undergraduate Management Admission Test (UMAT):

    • Widely identified in Australia, UMAT assesses problem-fixing, vital thinking, and interpersonal abilties. It is often required for admission to enterprise and management packages.
  3. Scholastic Assessment Test (SAT):

    • Used internationally, SAT is extensively customary for admission to undergraduate applications. It evaluates a candidate's mathematical and proof-based totally analyzing and writing talents.
  4. Business Aptitude Test (BAT):

    • This check is utilized by a few Indian institutions to assess a candidate's enterprise aptitude, analytical competencies, and general expertise. It is a key issue for admission to BMS applications.
  5. A-Level or equal exams:

    • In some countries, institutions may also remember A-Level or equivalent examination outcomes for admission to BMS programs, comparing candidates primarily based on their overall performance in topics applicable to business studies.

BMS Marketing Syllabus

Subject Details
Principles of Marketing Introduction to the principles of marketing, including marketing concepts, the marketing mix, and the marketing planning process.
Consumer Behavior Introduction to the principles of consumer behavior, including consumer motivation, decision-making process, and buyer personas.
Marketing Research Introduction to the principles of marketing research, including research design, data collection methods, and data analysis.
Advertising and Promotion Management Introduction to the principles of advertising and promotion management, including advertising objectives, media planning, and promotional strategies.
Sales Management Introduction to the principles of sales management, including sales planning, sales organization, and sales motivation.

Top 10 Government BMS Marketing Colleges

College Location Fees (INR)
Delhi University Delhi 15,000 - 20,000
University of Mumbai Mumbai 18,000 - 23,000
University of Madras Chennai 19,000 - 24,000
Calcutta University Kolkata 20,000 - 25,000
Bangalore University Bangalore 21,000 - 26,000
Osmania University Hyderabad 22,000 - 27,000
Anna University Chennai 23,000 - 28,000
Savitribai Phule Pune University Pune 24,000 - 29,000
University of Lucknow Lucknow 25,000 - 30,000

Top 10 Private BMS Marketing Colleges

College Location Fees (INR)
Symbiosis International University Pune 4 lakhs - 7 lakhs
Amity University Noida 3.5 lakhs - 6.5 lakhs
SRM Institute of Science and Technology Kattankulathur 3 lakhs - 6 lakhs
VIT University Vellore 2.5 lakhs - 5.5 lakhs
Manipal Academy of Higher Education Manipal 2.5 lakhs - 5.5 lakhs
Sharda University Greater Noida 2 lakhs - 5 lakhs
Lovely Professional University Phagwara 1.5 lakhs - 4.5 lakhs
Galgotias University Greater Noida 1.5 lakhs - 4.5 lakhs
OP Jindal Global University Sonipat 1.5 lakhs - 4.5 lakhs
Ashoka University Sonipat 1.5 lakhs - 4.5 lakhs

BMS Marketing Course Placements

The placement outlook for Bachelor of Management Studies (BMS) (Marketing) graduates is generally good. The marketing industry is one of the largest and fastest-growing industries in India, and there is a high demand for skilled marketing professionals.

BMS Marketing Course Jobs and Salary

Bachelor of Management Studies (BMS) (Marketing) graduates have a wide range of job opportunities available to them, depending on their specialization and interests. Some of the most common job titles for BMS (Marketing) graduates include:

Specialization Average Salary (INR)
Marketing Executive 4-6 lakhs
Brand Manager 5-7 lakhs
Product Manager 5-7 lakhs
Digital Marketing Specialist 4-6 lakhs
Content Marketing Specialist 4-6 lakhs
Social Media Marketing Specialist 4-6 lakhs
Event Marketing Manager 5-7 lakhs
Public Relations Executive 4-6 lakhs

Bachelor of Management studies [BMS] (Marketing) Overview 2024 FAQs

The length of the BMS (Marketing) course generally levels from three to four years, depending on the educational organization and program shape.

The curriculum includes a mixture of center control topics including finance and human sources, alongside specialized courses in advertising and marketing, protecting regions like purchaser conduct, marketing, and virtual advertising.

Yes, many BMS applications contain internships to provide college students with practical revel in, letting them apply theoretical expertise in real-international commercial enterprise settings.

Graduates can pursue numerous roles in advertising, advertising, sales, emblem control, and marketplace research, with possibilities in both conventional and digital advertising sectors.

Yes, this system emphasizes practical talents via case studies, initiatives, and actual-world applications, ensuring students increase the necessary competencies for a a hit career in advertising.

Eligibility standards may additionally encompass completing 10+2 schooling with a minimum percent, and some institutions may additionally have specific issue necessities. Entrance exams or benefit-based admission approaches will also be worried.

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