The Bachelor of Management Studies (BMS) with a specialization in Marketing is a comprehensive undergraduate program that equips students with the essential knowledge and skills for a successful career in marketing. The curriculum is designed to provide a solid foundation in management principles while focusing on the dynamic field of marketing.
Students will explore core business subjects such as finance, human resources, and organizational behavior, gaining a holistic understanding of business operations. The marketing specialization delves into strategic marketing, consumer behavior, advertising, market research, and digital marketing, ensuring students are well-versed in both traditional and contemporary marketing approaches.
The admission procedure for Bachelor of Management Studies (BMS) (Marketing) varies from institution to group, however there are some general steps that most college students comply with.
To be eligible for admission to BMS (Marketing), students ought to have exceeded their 12th grade with a minimum of 50% marks in any flow. Some institutions might also require college students to have a minimum rating in a nation-degree or national-degree front exam, such as the Common University Entrance Test (CUET) or the Management Aptitude Test (MAT).
The admission process for BMS (Marketing) commonly entails the following steps:
The selection criteria for the BMS (Marketing) software usually includes the pupil's educational overall performance, their front exam rating, and their interview overall performance.
Interview or Group Discussion:
Common Entrance Test (CET):
Undergraduate Management Admission Test (UMAT):
Scholastic Assessment Test (SAT):
Business Aptitude Test (BAT):
A-Level or equal exams:
|Principles of Marketing||Introduction to the principles of marketing, including marketing concepts, the marketing mix, and the marketing planning process.|
|Consumer Behavior||Introduction to the principles of consumer behavior, including consumer motivation, decision-making process, and buyer personas.|
|Marketing Research||Introduction to the principles of marketing research, including research design, data collection methods, and data analysis.|
|Advertising and Promotion Management||Introduction to the principles of advertising and promotion management, including advertising objectives, media planning, and promotional strategies.|
|Sales Management||Introduction to the principles of sales management, including sales planning, sales organization, and sales motivation.|
|Delhi University||Delhi||15,000 - 20,000|
|University of Mumbai||Mumbai||18,000 - 23,000|
|University of Madras||Chennai||19,000 - 24,000|
|Calcutta University||Kolkata||20,000 - 25,000|
|Bangalore University||Bangalore||21,000 - 26,000|
|Osmania University||Hyderabad||22,000 - 27,000|
|Anna University||Chennai||23,000 - 28,000|
|Savitribai Phule Pune University||Pune||24,000 - 29,000|
|University of Lucknow||Lucknow||25,000 - 30,000|
|Symbiosis International University||Pune||4 lakhs - 7 lakhs|
|Amity University||Noida||3.5 lakhs - 6.5 lakhs|
|SRM Institute of Science and Technology||Kattankulathur||3 lakhs - 6 lakhs|
|VIT University||Vellore||2.5 lakhs - 5.5 lakhs|
|Manipal Academy of Higher Education||Manipal||2.5 lakhs - 5.5 lakhs|
|Sharda University||Greater Noida||2 lakhs - 5 lakhs|
|Lovely Professional University||Phagwara||1.5 lakhs - 4.5 lakhs|
|Galgotias University||Greater Noida||1.5 lakhs - 4.5 lakhs|
|OP Jindal Global University||Sonipat||1.5 lakhs - 4.5 lakhs|
|Ashoka University||Sonipat||1.5 lakhs - 4.5 lakhs|
The placement outlook for Bachelor of Management Studies (BMS) (Marketing) graduates is generally good. The marketing industry is one of the largest and fastest-growing industries in India, and there is a high demand for skilled marketing professionals.
|College||Average CTC (INR)|
|Symbiosis International University||5-7 lakhs|
|Amity University||4-6 lakhs|
|SRM Institute of Science and Technology||4-6 lakhs|
|VIT University||3-5 lakhs|
|Manipal Academy of Higher Education||3-5 lakhs|
|Sharda University||2-4 lakhs|
|Lovely Professional University||2-4 lakhs|
Bachelor of Management Studies (BMS) (Marketing) graduates have a wide range of job opportunities available to them, depending on their specialization and interests. Some of the most common job titles for BMS (Marketing) graduates include:
|Specialization||Average Salary (INR)|
|Marketing Executive||4-6 lakhs|
|Brand Manager||5-7 lakhs|
|Product Manager||5-7 lakhs|
|Digital Marketing Specialist||4-6 lakhs|
|Content Marketing Specialist||4-6 lakhs|
|Social Media Marketing Specialist||4-6 lakhs|
|Event Marketing Manager||5-7 lakhs|
|Public Relations Executive||4-6 lakhs|
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