A Bachelor of Business Administration (BBA) with a focus on Communications Management is a dynamic and specialized undergraduate program that equips students with the knowledge and skills needed to excel in the world of corporate communication and public relations. This program typically spans four years and provides a well-rounded education in business while emphasizing the strategic role of effective communication within organizations.
Key course components usually include communication theory, media studies, public relations, marketing, and business management. Students learn how to create and execute communication strategies, manage corporate messaging, handle crisis communication, and build and maintain a positive organizational image. They also gain a solid understanding of marketing principles and management practices, which are essential in today's competitive business environment.
| Step | Description |
|---|---|
| Meet the eligibility criteria. | Most universities require candidates to have passed 10+2 with a minimum aggregate of 50% from a recognized board of education. Some universities may also require candidates to have a specific score in Mathematics or English. |
| Apply to the university of your choice. | You can apply to universities online or offline. If you are applying online, you will need to create an account and fill out the application form. If you are applying offline, you will need to download the application form from the university website and submit it by mail or in person. |
Educational Qualifications: Typically, you'll need to have finished high faculty or its equal. Most programs require a excessive faculty degree or its global equivalent, including the General Certificate of Education (GCE) A-degrees or an International Baccalaureate (IB) diploma.
Academic Performance: Many institutions have precise educational necessities, such at least GPA or unique standardized test rankings (e.g., SAT or ACT). You ought to take a look at the admission criteria of the unique university or faculty you're interested by for their actual requirements.
English Language Proficiency: If your number one language isn't always English, you may be required to demonstrate your talent in English through taking tests like the TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System).
Application Process: You will want to finish the software manner, which often consists of filing transcripts, standardized test rankings (if required), letters of advice, a non-public statement, and likely an utility price. Some universities may require an interview as a part of the admission manner.
Prerequisites: Certain programs may additionally have precise prerequisite guides which you need to have completed in excessive faculty, including arithmetic and economics.
SAT (Scholastic Assessment Test): The SAT is a widely identified standardized test that assesses a scholar's information in math, proof-primarily based analyzing and writing, and an optionally available essay segment. Many universities, in particular inside the United States, don't forget SAT scores for BBA program admissions.
ACT (American College Testing): Similar to the SAT, the ACT is a standardized take a look at used for school admissions. It consists of sections in English, math, analyzing, science, and an non-obligatory writing phase. Some schools and universities take delivery of ACT rankings as part of their BBA admissions technique.
GMAT (Graduate Management Admission Test): While the GMAT is historically associated with graduate business applications, some BBA applications might also require or receive GMAT scores. It assesses analytical, writing, quantitative, verbal, and reading abilities.
GRE (Graduate Record Examination): The GRE is some other standardized take a look at typically used for graduate admissions, but a few universities may additionally don't forget GRE rankings for BBA admissions. It measures verbal reasoning, quantitative reasoning, and analytical writing competencies.
University-Specific Exams: Some institutions may additionally have their own front assessments or aptitude exams designed specifically for his or her BBA programs. These exams can cover a number subjects and are tailored to the unique requirements of the program.
| Syllabus | Syllabus Detail |
|---|---|
| Introduction to Communications Management | This subject covers the basics of communications management, including the different types of communications, the communications process, and the role of communications in organizations. |
| Communications Planning and Strategy | This subject covers the principles of communications planning and strategy, including how to develop and implement a communications plan, and how to measure the effectiveness of communications campaigns. |
| Corporate Communications | This subject covers the different types of corporate communications, such as public relations, internal communications, and investor relations. It also covers the principles of developing and implementing a corporate communications strategy. |
| Marketing Communications | This subject covers the different types of marketing communications, such as advertising, sales promotion, and direct marketing. It also covers the principles of developing and implementing a marketing communications strategy. |
| Media Relations | This subject covers the principles of building and maintaining relationships with the media. It also covers how to develop and pitch media releases and stories. |
| Crisis Communications | This subject covers the principles of crisis communications, including how to develop and implement a crisis communications plan, and how to communicate effectively during a crisis. |
| Event Management | This subject covers the principles of event management, including how to plan, organize, and execute events. |
| Digital Communications | This subject covers the different types of digital communications, such as social media, email marketing, and web content. It also covers the principles of developing and implementing a digital communications strategy. |
| Communications Law and Ethics | This subject covers the legal and ethical considerations related to communications management. |
| College Name | Location | Fees (Annual) |
|---|---|---|
| Indian Institute of Mass Communication (IIMC) | New Delhi, Delhi | INR 1.5 lakhs |
| Xavier Institute of Communication (XIC) | Mumbai, Maharashtra | INR 3 lakhs |
| Symbiosis Institute of Media and Communication (SIMC) | Pune, Maharashtra | INR 2.5 lakhs |
| Mudra Institute of Communications Ahmedabad (MICA) | Ahmedabad, Gujarat | INR 3.5 lakhs |
| Asian College of Journalism (ACJ) | Chennai, Tamil Nadu | INR 2 lakhs |
| Bharatiya Vidya Bhavan's Rajendra Prasad Institute of Communication and Management (RPIICM) | Mumbai, Maharashtra | INR 2.25 lakhs |
| Symbiosis Centre for Media and Communication (SCMC) | Bangalore, Karnataka | INR 2.75 lakhs |
| Amity School of Communication (ASC) | Noida, Uttar Pradesh | INR 2 lakhs |
| Indian Institute of Journalism and New Media (IIJNM) | Bangalore, Karnataka | INR 2.25 lakhs |
| College Name | Location | Fees (Annual) |
|---|---|---|
| MICA | Ahmedabad, Gujarat | INR 3.5 lakhs |
| Xavier Institute of Communication (XIC) | Mumbai, Maharashtra | INR 3 lakhs |
| Symbiosis Institute of Media and Communication (SIMC) | Pune, Maharashtra | INR 2.5 lakhs |
| Asian College of Journalism (ACJ) | Chennai, Tamil Nadu | INR 2 lakhs |
| Bharatiya Vidya Bhavan's Rajendra Prasad Institute of Communication and Management (RPIICM) | Mumbai, Maharashtra | INR 2.25 lakhs |
| Symbiosis Centre for Media and Communication (SCMC) | Bangalore, Karnataka | INR 2.75 lakhs |
| Amity School of Communication (ASC) | Noida, Uttar Pradesh | INR 2 lakhs |
| Indian Institute of Journalism and New Media (IIJNM) | Bangalore, Karnataka | INR 2.25 lakhs |
| Institute of Communication and Management (ICM) | Kolkata, West Bengal | INR 1.75 lakhs |
| Xavier Institute of Communication Education Research and Development (XICA) | Jamshedpur, Jharkhand | INR 2 lakhs |
| Pearl Academy | Delhi, Delhi | INR 3.25 lakhs |
| College Name | Average CTC (INR lakhs per annum) |
|---|---|
| MICA | 5 lakhs |
| Xavier Institute of Communication (XIC) | 4.75 lakhs |
| Symbiosis Institute of Media and Communication (SIMC) | 4.5 lakhs |
| Asian College of Journalism (ACJ) | 4.25 lakhs |
| Bharatiya Vidya Bhavan's Rajendra Prasad Institute of Communication and Management (RPIICM) | 4 lakhs |
| Symbiosis Centre for Media and Communication (SCMC) | 3.75 lakhs |
| Amity School of Communication (ASC) | 3.5 lakhs |
| Indian Institute of Journalism and New Media (IIJNM) | 3.25 lakhs |
| Institute of Communication and Management (ICM) | 3 lakhs |
| Job Title | Specialization | Average Salary (INR lakhs per annum) |
|---|---|---|
| Advertising Account Executive | Advertising | 4 lakhs |
| Public Relations Officer | Public Relations | 3.75 lakhs |
| Marketing Communications Specialist | Marketing Communications | 3.5 lakhs |
| Media Relations Specialist | Media Relations | 3.25 lakhs |
| Event Manager | Event Management | 3 lakhs |
| Digital Marketing Specialist | Digital Communications | 2.75 lakhs |
| Corporate Communications Specialist | Corporate Communications | 2.5 lakhs |
| Government Communications Specialist | Government Communications | 2.25 lakhs |
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